1. CRICOS Provider No 00025B UQ Library Web Publishing 1.Library web content - management and governance 2.Deep page-based navigation in the new theme 3.Advancement

2. CRICOS Provider No 00025B Library public web presence Home page (custom developed) Library search systems (7+) and online databases (900+) eSpace – institutional repository My Library (custom developed) UQ Drupal (~600 pages) Library guides (~200) FAQs + chat + feedback Room booking system Contacts system Training booking system (switching to CareerHub/StudentHub) ~20 smaller applications & tools In 2015, 3 rd most sessions at UQ after my.UQ and Learn.UQ

3. CRICOS Provider No 00025B Library staffing & governance Staffing: BUEA Manager (Web Manager) Online Content Coordinator User Experience Analyst – multiple systems and projects Application Development Team – multiple systems and projects Web Content Team – 20 people from across Library Governance Web Advisory Group – high level decisions & approvals Library Executive if particularly important/difficult

4. CRICOS Provider No 00025B Planning and methods Planning/strategy: Library Strategy – one UQ / one Library Library IT strategy – unique contribution Online User Experience strategy 2016 operational plan Projects Quarterly web content goals Methods: User research & usability testing Quantitative analysis including analytics Business analysis Web content planning

5. CRICOS Provider No 00025B Web content planning “At the approval stage, it’s too late to fix it”. ~ Dey Alexander, Web Content Guru. Before we start writing, we create a plan, with our stakeholders, covering: The audience and their needs Content goals How web content fits with broader communication/marketing Key messages Language & terminology (including SEO) Structure & outline http://4syllables.com.au/resources/planning-template/

6. CRICOS Provider No 00025B Deep page-based navigation Parts of the Library site are 6 levels deep.6 levels deep We utilised a module that created a tree structure and “integrated” it with menus and URL patterns.

7. CRICOS Provider No 00025B UQ Drupal menus We requested equivalent functionality in UQ Drupal to help order 500+ pages. (Alongside other UQ Drupal efficiencies like Structured page & Custom Dev for 2 new content types: Blog & Cyberschool product.)

8. CRICOS Provider No 00025B URL settings

9. CRICOS Provider No 00025B Menus and breadcrumbs

10. CRICOS Provider No 00025B Panels for subsections and landing pages Considerations: Panels need to reflect the architecture and sense of place through design as they don’t have regular architectural elements Panels take work: Content URLs Menus UQL Cyberschool Fryer Library Social sciences and humanities library

11. CRICOS Provider No 00025B Advancement Giving content was new to the Library. We were building web content from scratch. Advancement manager did competitor analysis and found good examples from other Libraries and institutions We created: Web plan: giving to the Library utilising user research purchased from a 3 rd party.Web plan: giving to the Library Delivered web content Giving to the Library content join initiative of Advancement, Marketing and Web (BUEA) teams.Giving to the Library content In the process of cross linking traffic to giving pages where appropriate, e.g. Blog Posts, Digitisation and initiatives that can attract givingcross linking traffic