1. If you joined the training via telephone, please select Telephone and enter your audio pin if you haven’t already. If you joined with a microphone and headset or speakers (VoIP), please select Mic & Speakers. We will start promptly at the hour. Welcome! Thank you for joining us!

2. Maximize/minimize control panel with the orange arrow. VOIP users select Mic & Speakers. Telephone users select Telephone, and then enter the audio pin. Ask a question or tell us something in the Questions box. A few logistics before we start…

3. Today’s training is being recorded. Attendees will receive an email with a link to this information once it has been posted.

4. Letting your Content Roam: Tools and Strategies for Community Content Partnerships September 18, 2014 Featuring: Jimmy Midyette, Florida Legal Services, Inc. Mirenda Watkins, Pro Bono Net Elliott Fontenette, Texas Legal Services Center

5. The Challenge Your LH3 site has great content, and you want to engage community partners to get the content to your users. 1.Outreach & marketing 2.Collaboration & partnerships Tools LH3 that can provide branded content on other sites LHI Widget that can provide interactive forms on your LH3 site MiniPortals that you and your community partners can create together to meet a specific need

6. What will you learn today? Content sharing options on your site Site features to encourage and engage community partners and partnerships Models to partner with other agencies to get that content to your user … Key resource LH3 Support Portal: ToolkitsLH3 Support Portal: Toolkits

7. SHARE CONTENT WITH API AND RSS FEEDS

8. Blog content News Headlines Website Content RSS Feed- Code pushing content from one site to another Feed reader Widget RSS Feeds

9. LH3 Generates RSS Feeds

10. LH3 Consumes RSS Feeds

11. API Feed Resources/ Organizational information API Feed Code pushing content from LH3 to another site Mobile Site SMS Platform External widget

12. What can I do with the API Feed?

13. External Widget Maker

16. Jimmy Midyette, Esq. Director of Technology Involving Library Partners In FloridaLawHelp.org September 18, 2014

17. Natural Allies  Libraries are our natural allies in the access to justice movement  As front-line information specialists, they are important community-based advocates for clients  Must increase their expertise and familiarity with vital sources of legal information  E-Government initiative in Florida libraries  Creating engaging and relevant content for LawHelp and other sites is made better with help from librarians

18. Library Realities  Everyone has access to a library  Legal aid should develop personal relationships…  Librarians  Library volunteers  Library technologists (web masters, social media folks)  In Florida, our contacts extend from the Director of the State of Florida Library and Archives all the way down to “counter help” at small rural libraries  Building these relationships is critical to involving libraries in the Access to Justice movement

19. History of Library Participation 1  January 2010: SRLN/NCSC Training in Austin  43 groups from 30 states applied to attend  Teams from 15 states were selected, including Florida  Training included topics such as:  Examples of partnerships between legal aid & libraries  Appropriate informational role (vs. providing legal advice)  The national Access to Justice Commission movement  Information about “mini-grants” available to conference attendees  These topics energized the Florida delegation…

20. History of Library Participation 2  June – September 2010: Florida Training Roadshow  Grew out of the national training in Austin  Florida libraries partnered with FLS to create a training curriculum and present 3 in-person events  Also developed and presented a webinar series for Florida librarians  Funded by a “mini-grant” made available through SLRN as a continuation of the Austin work

21. History of Library Participation 3  Fall 2012: Pro Bono Net National Webinar Series  http://www.probono.net/librarywebinars/  A 4-part webinar series funded by TIG and building on strong foundation of Austin training  Nearly 400 unique attendees, 71% librarians  Maintained momentum and energized both library and civil legal aid to continue and expand partnerships

22. History of Library Participation 4  October 2013: Florida Lawyers in Libraries  Launched as a Pro Bono project for Celebrate Pro Bono Week in 2013  Goal was to have a private attorney present an informational seminar in each of Florida’s 67 counties  A component was included to train library staff on legal issues and connecting patrons to legal info  Project repeated for Law Week in May 2014

23. History of Library Participation 5  January 2014: TRLS/FLS Library TIG  Replicate and expand outstanding TIG work both the national library webinar series and Minnesota  Create a new webinar series for Florida librarians  Replicate the library sub-site model with 4 library partners in Florida; mix of urban and rural  Enhance LawHelp embeddable content widgets with a public-facing feed so that libraries can subscribe for new/updated resources from FloridaLawHelp.org

24. Survey of Florida Librarians  As part of our TIG, we surveyed librarians in Florida  Some key findings:  60 respondents (from 4 partner library systems)  Over 80% of respondents work directly with patrons  70% get questions from patrons with legal needs often  Family, Housing, Gov’t Benefits, Employment highest  65% consult written materials; 91% use the internet  Most librarians (still) not familiar with FloridaLawHelp  Nearly 60% worried about UPL issues

25. Survey Results Continued  Survey results were a goldmine of good information  We followed up on the survey with in-person meetings  Visiting the staff in their libraries was beneficial  Put names with faces  Met with line staff in addition to supervisors  Took a visual inventory of printed and online resources  Illustrated the level of our commitment to the libraries and the communities they serve

26. Informing Content Creation  But it also paid a dividend in terms of content creation  By visiting with staff, and sharing the survey results, we were able to get much more detail  For example, under family law, instead of assuming the demand was about divorce and child support, we learned that libraries are seeing many patrons caring for the children of relatives… and many adult children concerned about guardianship of parents  We were able to understand the legal needs with much more granularity – which enables us to create more responsive content

27. Closing the Loop - The Virtuous Cycle Building Relationships Better Content Creation Learning Needs of Patrons Bringing Librarians In ✔

28. Thank You! Questions or Feedback? Jimmy Midyette jimmy@floridalegal.org

29. LAWHELP INTERACTIVE FORMS ON LH3

30. LHI Widgets

31. Create a new resource Just as you normally would

32. HTML Module Click Source Paste Code Click Source Embed Widgets LawHelp Style Embed the Code

33. Add modules Publish You’re done! Assign labels

34. LHI WIDGET IN ACTION Mirenda Watkins, Program Coordinator LawHelp Interactive

35. LawHelp Interactive (LHI)Widgets: Background Collaboration between Atlanta Legal Aid Society and Pro Bono Net, with the support of many other partners in the access to justice community LHI widgets developed to create an easy and seamless method to access LawHelp Interactive content on statewide websites Widgets were optimized for use in LawHelp and Drupal Websites

36. LawHelp Interactive (LHI)Widgets: Current Status After a soft launch in August 2013, LHI widgets were made available to the entire LHI community in February 2014 Widget functionality is in its final development and testing stages for the LHI Rebuild of its technical infrastructure set to be released this fall

37. LawHelp Interactive (LHI)Widgets: Reporting Widget reports show 20,482 interviews conducted through widgets and 10,508 documents assembled through widgets since their launch last August through the end of August this year

38. LawHelp Interactive Widgets: Demo of South Carolina’s Child Support Modification Form

39. LawHelp Interactive (LHI)Widgets For more information, visit: http://www.probono.net/dasupport/widgets/http://www.probono.net/dasupport/widgets/ Also, feel free to reach out to me at mwatkins@probono.netmwatkins@probono.net

40. CREATING PARTNERSHIPS WITH MINI PORTALS

41. Focused collection of customizable widgets CKEditors – Embed source code Embed video Content page widgets

42. Targeted Use Respond to immediate legal needs Highlight hot button legal issues Interface for a specific population or user type Providing content in partnership with other agencies

43. Using LawHelp for Partnership and Collaboration: MyDACA.org By: Elliott Fontenette Managing Attorney- TexasLawHelp.org

44. What is MYDACA.org A “mini portal” available through ProBonoNet on www.TexasLawHelp.org. www.TexasLawHelp.org The official website for “Texas DACA Day” (August 16, 2014) ▫Texas DACA DAY:  Texas DACA Day celebrated the second anniversary of the federal policy that provides opportunities to youth who were brought into this country as young children and have grown up in the United States, but did not have the ability to legally obtain a social security card and driver’s license—among others—to more fully participate in our society and contribute to our economy.  On Texas DACA Day there were free legal clinics throughout the state. If someone couldn’t get to a clinic they could go to www.MyDaca.org for free information, to chat with an attorney, or find the number to an appropriate service. There was also an 800 number set up.www.MyDaca.org

45. MYDACA.org Legal Services Providers American Gateways Boat People SOS Cabrini Center (Catholic Charities of the Archdiocese of Galveston- Houston) Catholic Charities of Dallas, Inc. Diocesan Migrant and Refugee Services, Inc. Equal Justice Center Texas Access to Justice Foundation Texas Civil Rights Project –Oficina Legal del Pueblo Unido Texas Legal Services Center Refugee Immigrant Center for Education and Legal Services St. Mary School of Law Center for Legal Aid and Social Justice

46. MYDACA.org Sponsors Ford Foundation Grantmakers Concerned with Immigrant Refugees Open Society Foundation Texas Access to Justice Foundation Unbound Philanthropy Univision

47. The Website:

48. Website Formation In Late Spring/Early Spring sponsors and stakeholders met several times and decided on the ▫Website Name ▫That the actual website would be a mini portal on TexasLawHelp.org  This was decided because thanks to the ease of setting up a mini portal and the established audience of www.TexasLawHelp.org the website was online within the month.www.TexasLawHelp.org  This allows for more flexibility and responsiveness than setting up a completely separate website on the fly. ▫Routing  www.MyDaca.org is the web address but by talking with ProBonoNet we were able to get that to actually point to the Mini Portal so that when a visitor types it in the automatically go to the mini portal www.MyDaca.org  This allows for more effective marketing while keeping the responsivness. ▫www.TexasLawHelp.org/MyDaca is also the website address but www.MyDaca.org is easier to market.www.TexasLawHelp.org/MyDacawww.MyDaca.org

49. Development and Collaboration Sponsors and shareholders delivered content in English and Spanish on a regular basis. The point person at TexasLawHelp made the actual updates. ▫The content delivered and updates made increased substantially in the days leading up to DACA day. The Texas Access to Justice Foundation and the Texas Legal Services Center took primary responsibility for the website freeing up the other sponsors and legal service providers to focus on providing service on DACA day. ▫Allowing differing parties to focus on their own core competencies allowed for a high level of efficiency and speed in getting this done.

50. Content Available ▫Some was produced for the day others were taken from already existing content on the web.  Already Existing  USCIS info  Educators for Fair Consideration  Own the Dream  USCIS Video  Pennsylvania Immigration and Citizenship Coalition “We are DACA video”  Produced for the day  Clickable interactive map of Texas with links to service providers that had taken responsibility for the corresponding area of Texas. ▫Made using GIMP a free open source photo editing tool.  Press Release  Facebook Page  Twitter Account  DACA videos

51. Video Example: Laura’s DACA Story https://www.youtube.com/watch?v=jbcYfZinBlU&list=UU_Idcn Rsv1uBqi1braoWdrA

52. Clickable Map http://texaslawhelp.org/resource/daca-day-clickable-map

53. Live Chat With An Attorney ProBonoNet developed a custom DACA Day button for us and a team of lawyers provided free advice to visitors on DACA Day.

54. MyDACA analytics

55. Marketing Marketed on ▫Univision ▫Local Media (TV News, Newspapers) ▫Direct outreach ▫TexasLawHelp ▫Facebook ▫Twitter

56. Marketing Example

57. Facebook Page

58. Twitter

59. Lessons Learned You will NEED: ▫Dedicated Sponsors ▫Committed Legal Service Providers ▫Responsive Web updating ▫Point marketing person ▫Marketing Partners  Ex: Univision etc. ▫Social Media and Local Media presence. ▫Mini portal  Dedicated web address Coordination and Communication are key ▫At the start large meeting are fine to get stakeholders on board but once the actual work needs to be done coordination should shift to communication among 4 to 5 point people who in turn coordinate the other parties.  Example: I coordinated with the point marketing person to ensure the website was where it needed to be. She kept in contact with Legal Service Providers while I kept in contact with ProBonoNet.  Each point person had their own responsibilities and these commitments were met.  No one person felt overwhelmed.

60. Lessons Learned Continued The sooner you start the more time you give for your marketing campaign to work. Clear Expectations among and between stakeholders avoids confusion on the day. If you have proper preparation the actual day goes very smoothly.

61. Any Questions?

62. Thanks for your Time

63. What Next? Contact support@lawhelp.org if you would like to enablesupport@lawhelp.org – RSS Feeds on select content pages – A RSS widget on your site – The external widget maker on your dashboard – A mini portal on your site – An LHI widget on your site Find more information on any of these on the LH3 Support PortalLH3 Support Portal

64. Don’t forget to take our feedback survey! Questions?

65. Thank you for attending today! Of Interest: Adam Friedl, Program and Special Initiatives Manager Pro Bono Net on LawHelpNY.org/Consumer October 7 th, 1 pm ET/ 12 CT/ 11am MT/ 10 am PT Next up: LawHelp.org and probono.net and LawHelp: Developing a Community Outreach and E-Marketing Strategy LawHelp.org and probono.net and LawHelp: Developing a Community Outreach and E-Marketing Strategy October More information at: probono.net/learningcenter/