1. NICE Systems – Hyperion Planning Kobi Fraifeld, April 2008

2. Insight from Interactions TM 2 Who am I?  My Name : Kobi Fraifeld  BA in Economics (Hebrew University, Jerusalem)  MBA (Tel Aviv University) Work Experience:  2000 – 2002 NDS, Financial Analyst (Finance P&C Dept)  2002 – 2005 COMVERSE, Financial Analyst (Corp. Finance)  2005 – 2006 NICE, Financial Analyst (Corp. Finance) 2006 – Hyperion was implemented at NICE  2006– today NICE, Business Analyst (Corp. Finance)

3. Insight from Interactions TM 3 Who are we?  “…NICE Systems is the leading provider of Insight from Interactions solutions and value-added services, powered by advanced analytics of unstructured multimedia content - from telephony, web, radio and video communications. “  What does it mean:  We can record almost everything AND we know how to extract value from that recording  Markets:  Enterprise (Call Centers / Finance Services)  Security (Governments / Public Institutions / Public Sectors)

4. Insight from Interactions TM 4 NICE – A bit more…  More than 30 legal entities worldwide  Company expands organically and through M&A ( 6 acquisitions within the last 3 years; last one :Actimize )  Complicated internal measurement ( By Division/ By Region / By Both/ By Dept/ By Account/ By project/ By Product….. )  10 Divisions ; 5 main Regions (120 Depts ; 25 Prod ; >1000 proj)  Finance teams in America / EMEA / APAC / Non Regional  We close our books every month!  We used Oracle ERP/ Business Object and EXCEL  The company is very dynamic (constant changes in measurement)  We Forecast each month for current and next quarter  Budget process as complicated as the company

5. Insight from Interactions TM 5 Budget Process at NICE - Simplified * 10 Divisions appear as one

6. Insight from Interactions TM 6 Company Growth – HC & Revenue (K $)

7. Insight from Interactions TM 7 How did we work (High Level)?  EXCEL served us well BUT WE OUTGREW EXCEL: Columns were used for:  Scenario (Bud/Act/Frcst..)  Period (Q1, Q2…)  Years (2005,2006..)  Organic/Inorganic (singling out acquisitions) Rows for:  Accounts (Revenue, COGS, OPEX/ CAPEX/ booking/ backlog)  P&L Department (OPS/ PROJ/ CS; R&D / S&M/summary G&A*)  KPI’s Sheets:  Each sheet was one point of view (Div/Reg/Comp)  Yellow Sheets were lower input levels  Blue sheet represented a reporting Summary levels (Links…) WHAT DID IT LOOK LIKE… * Separate file (with links of course) for G&A breakdown

8. Insight from Interactions TM 8 “The EXCEL from Hell” = 100 columns * 628 rows = 62,800 data cells per Sheet 62,800 * 94 = 5,903,200 data cells per workbook 94 sheets

9. Insight from Interactions TM 9 How did we work (cont…)?  We made sure that every sheet will look the same (even if meant storing unnecessary data)  One person in charge of loading / Mapping / Validating data  Only Corp Fin could access the file  Sheets were sent  filled  uploaded back (revalidated...)  Managers received relevant data from the model by email  We had to design a sheet for every specific combination we wanted to explore  Constant use of Hide / Unhide  Lot’s of chasing after numbers (looking for origin)  You catch my drift….

10. Insight from Interactions TM 10 Where did it hurt?  LOTS and LOTS of Manual work (feeding the model/ checking / X check)  You are never 100% comfortable (The ease of error)  Inflexibility – simple change like adding account/Division was a nightmare.  Data inaccuracies – (values have been dragged changing all numbers)  Compromising on company measurements (Detail level / Accuracy)  One person can WRITE at a time (+ regions become dependant)  Files explosion (the versions effect )  Inability to really analyze – (chasing after the data/no “Suppress missing”)  Managers complaining about data availability  Opening the Excel locks up your entire computer Basically we were Managing the Excel Model and not the Data

11. Insight from Interactions TM 11 What did we shop for?  Automated processes  Accountability (to stand behind our numbers)  Flexibility  Supporting company measurements without compromise  Multi users work  Easier and better planning

12. Insight from Interactions TM 12 √ √ √ √ What did we Get?  Automated processes  Accountability (to stand behind our numbers)  Flexibility – minimizing “growing pains”.  Supporting company measurements without compromise  Multi users work  Easier and better planning √ √ We got what we paid for And more…

13. Insight from Interactions TM 13 AND MORE…  We bought it for the Planning tool and got a top notch analysis and reporting tool !  OLAP Technology advantages (Built-in Hierarchy+Pre-calc data):  “Speed of thought Analysis”  Excel on Steroids (Seamless Integration + Robustness)

14. Insight from Interactions TM 14

15. Insight from Interactions TM 15 AND MORE…  We bought it for the Planning tool and got a top notch analysis and reporting tool !  OLAP Technology advantages (Built-in Hierarchy+Pre-calc data):  From an inability to really analyze  “Speed of thought Analysis”  Excel on Steroids (Seamless Integration + Robustness)  Data is always available (to Managers & to Finance WW)  Hyperion has become our reporting tool (Web and Excel)  Analysis became a fun and easy task  Helped us do our job better

16. Insight from Interactions TM 16 What is our job?  Provide relevant data to NICE MGMT so that they can make the right decisions  Are we succeeding? we do not take ourselves that seriously…

17. Insight from Interactions TM 17 What are we using Hyperion for?  Forecast – Monthly  Budget Planning– P&L / Capital / HC… – once a year  Cash Flow Planning – Payment terms/Collection shift the above  Cash Flow forecast - Weekly  Reporting – Board Memo / MGMT reports / Quarterly Review / – Monthly / Qtrly  Closures – Aiding tool for proper closures  Analysis – ALL THE TIME!

18. Insight from Interactions TM 18  THANK YOU FOR YOUR TIME!  Q & A