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MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME.

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Presentation on theme: "MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME."— Presentation transcript:

1 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME

2 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY

3 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME CURRENT OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

4 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE DEFINE CAMPAIGN OUTPUT

5 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

6 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS

7 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE REFINE STRATEGY

8 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS

9 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE OPPORTUNITIES DEVELOPED INFRASTRUCTURE + MVNOS NETWORK OPERATORS OPPORTUNITY DEVELOPED IN: REVERSE LOGISTICS & RECYCLING INFRASTRUCTURE MONITORING SERVICE EMS INFRASTRUCTURE COMPETITORS DEVELOPING WIRELESS INFRASTRUCTURE & LOGISTICS BUSINESS

10 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE CLOUD EQUIPMENT & SERVICE CLOUD MOBILE OPERATORS AM & LOGISTICS CLOUD AM & LOGISTICS OPPORTUNITIIES DEVELOPED TOP CLOUD SERVICE VENDORS 1. AMAZON 2. RACKSPACE 3. SALESFORCE.COM 4. GOOGLE 5. MICROSOFT 6. JOYENT 7. GOGRID 8. TERREMARK 9. SAVVIS 10. VERIZON OPPORTUNITY DEVELOPED IN: REVERSE LOGISTICS & RECYCLING INFRASTRUCTURE MONITORING SERVICE SITE/EQUIPMENT SERVICE MATERIALS ASSEMBLY, POSTPONEMENT, ORDER PROCESSING & LOGISTICS HIGH GROWTH CLOUD COMPUTING & DATA CENTRE MARKET OPPORTUNITY – POSITIONING FOR GROWTH

11 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

12 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)

13 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

14 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY

15 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GROWTH VECTOR COMPONENTS

16 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS

17 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

18 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS

19 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET  EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION

20 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE ENQUIRY LEVEL

21 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SENSE WHAT THE OEM REQUIRES

22 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS

23 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

24 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES

25 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS

26 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  PROPOSITION VALIDATION/DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

27 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

28 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE REPEAT THE PROCESS

29 MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS


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