1. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG What about UCC and Cloud? - How can I as a reseller take part in the UCC cloud opportunity? Michael Mondrup and Morten Lund

2. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Siemens Enterprise Communications Agenda What about UCC and cloud? Private cloud with OSO, what is new Live demo NEW OpenScape Cloud Service – UCC public cloud from SEN Wrap up

3. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Cloud Services Open collaboration for social, mobile, wired, wireless and now cloud Morten Lund

4. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Five megatrends driving enterprise communications User needs CIO needs Consumerization Enterprise needs Social collaboration Reliability and security Flexible deployment User experience Open enterprise communications Seamless mobility

5. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Path to the Cloud Managed Services Private Cloud Cloud into the Enterprise Social Collaboration Google Apps Premise Public Making the Cloud Work for You Private or Hybrid

6. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Comprehensive future proof applications  Unified messaging  Presence w/federation  Conferencing  Web collaboration  Mobility  High definition voice Proven carrier grade platform  1,200,000+ enterprise private cloud licenses shipped  Highly redundant, virtualized, and multi-tenant architecture Robust reliability and security  Geo-separated, secure data centers  Secure devices and calls  Advanced edge survivability  ISO 27001 (in progress) / TIA -942 Easy to acquire and use  Low risk entry to Cloud for partners  Non tethering Terms and Conditions for “Pay-as-you-go” scalability  Modular packaging system  Automated provisioning  Tri-party user friendly portal Innovative Channel model  Wholesale offering to new and existing Channel partners  Packaged and managed  White label options  Allows partner to Integrate calling plans and additional services OpenScape Cloud Services OpenScape Cloud Services Key customer value differentiators

7. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Now we are using our private cloud experience to create a packaged public cloud offering < 350 1,000 >2,000 Number of users SMB Mid-market Large + OpenScape Private Cloud Solutions OpenScape Cloud Services OpenScape Private Cloud Solutions Packaged modular Voice and UC Advanced UC and integration capabilities

8. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Portfolio OpenScape Cloud Services  SIP- based Enterprise grade feature set  Works with SEN or third party phones and soft-clients  High Definition audio and encryption  Full local survivability option OpenScape Cloud Voice  Full desktop sharing web collaboration capabilities  Audio and Video conferencing OpenScape Cloud Collaboration  Advanced Unified Communications capabilities including One Number Service, Presence, Instant Messaging, Outlook integration  Range of Mobile, Web and Desktop Clients OpenScape Cloud UC OpenScape Cloud Voice OpenScape Cloud UC OpenScape Cloud Contact Center

9. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Cloud Services Our Value Propositions  Flexibility in scale and capability on a per user basis  Operationalize your communication expenses and minimize Capital investments  Access to advanced and innovative capabilities on a solution that is always up-to-date  Rapid, easy deployment with simple administration  Enhanced value for mobile, multi-site and customer centric businesses  SEN is the market leader in private cloud UC deployments to large enterprises with over 1200 units and 1.2 million licences shipped To Channel PartnersFor End Customers  Opportunity to enter a rapidly growing market with highly profitable recurring revenue streams  The only secure public cloud service offering designed for the channel, requiring no upfront capital investment and minimal operational investment  OpenScape Cloud Service offers rapid time to market and minimizes partner risk  Powered by OpenScape Cloud - Partners are able to create their own differentiated white- labelled service  SEN is the market leader in private cloud UC deployments to large enterprises with over 1200 units and 1.2 million licences shipped

10. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Cloud Services architecture Secure, resilient and reliable  Full Data Center redundancy  Multi-tenant and virtualized  Adhere to TIA-942 standard Level 4 certification  Regionally stored data  OpenScape Voice Geo-separated servers  Three secure connectivity options  OpenScape Branch provides Survivability  OpenStage phones with encryption & HD audio SBC PSTN VPN Public Internet Secure and Reliable Cloud Access OpenStageOpenScape Branch Interoute (EMEA Carrier) Level 3 (NA Carrier) Hearndon & NYC :Local country carrier PSTN Backbone Cloud :Local country carrier PSTN Backbone Cloud Public Internet Berlin & Kleinmachnow SIP Gateway

11. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Highlights: The OpenScape Cloud Portal for your customers  Manage Partners  Manage user accounts  Assign rights and responsibilities  Market Services  Create demo packages  Generate end customer usage reports  Operate Application  Change settings  Monitor Status Siemens  Manage their service catalogue  Add Siemens cloud and own services and connectivity to SEN offering  Billing  Bill services  Set up Partner Portal  Login to system  Add / manage / change end customer administrators, etc. Channel Partner  Order Services  Use wizard to order and modify service  Access order status  Contact service provider, etc.  Provision Services  Assign phone numbers to workplaces  User MACs  Create tickets  Administrate  Manage Call routing Customer Administrator

12. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Three easy steps to OpenScape Cloud Services  Channel partner brand “ Powered by OpenScape Cloud”  Channel portal enables automated provisioning  Service catalog allows offer customization  Customer ordering and provisioning  End-user administration Select your call plan Step 3 Role-based Portal Select your phones and gateways Step 2 Select your Base and Booster Packs Step 1

13. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Michael are you there?

14. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office V3R3 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Michael.Mondrup@siemens-enterprise.com +45 4331 4081 Siemens Enterprise Communications OpenScape Cloud Services

15. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office Solution Overview OpenScape Office UCC solution includes Session control Presence federation Mobility management Call data recording Administration and licensing Network-wide user management UC Voice Mobility CC Collaboration Video Messaging Server-based All-in-one appliance OR  Server based PBX incl.UC, virtualization with VMware  Supporting up to 500 users  SIP Trunking UC solution for HiPath 3000 OpenScape Office HX  Server-Based UC or virtualized solution for HiPath 3000 platform  Supporting up to 500 users  SIP Trunking, BRI, PRI & analoge All-in-one UC Appliance OpenScape Office MX  All-In-One UC appliance solution  Supporting up to 150 users  ITSP, SIP Trunking, BRI, PRI & analoge Virtualized SW UC Solution OpenScape Office LX OpenScape Office – powerful UCC networking across all deployment models

16. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office The All-in-one UC Solution to Your Communications Issues! OpenScape Office Drag & Drop Conferencing Live Call Recording Integrated PresenceVisible Voicemail Fax Mailbox Call Journal Directory Access Call Pop-ups Click-to-Dial Mobility Personal Auto-Attendant Personal Notifications One Number Service Instant Messaging Favorites Social Media Outlook Integration Web-Collaboration

17. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office V3R3 Highlights Enhanced Integration Open Directory Service enhancements Application Launcher Microsoft 365 support Enhanced User Experience New Skin variants & MAC OS support for Desktop UC Client DSS key Network support VMware Zimbra UC & UI Integration in VMware´s Groupware Zimbra Collaboration Server Contact Center Enhanced UI - myAgent CRM Application Launch myReport enhancements Virtualization for SMBs - OpenScape Office LX - OpenScape Office HX on standard server Expanded Web Collaboration UI integration of OpenScape Web Collaboration (2 party call) OpenScape Office V3R3 UCC for SMBs

18. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation myPortal for Desktop OpenScape Office UC Client for your Desktop myPortal for Desktop – Desktop UC Client for Windows and MAC OS  myPortal for Desktop is the OpenScape Office UC client for office workers allowing the UC integration into different client operating systems:  Windows OS  MAC OSX (limited features)  Powerful UC features Combined OpenScape Office UC features integrated in a single Desktop Application  Innovative User Design Flexible UI skins allowing users to customize the UC client look & feel based on current working behaviors and specific needs (5 different skin variants are available to choose)

19. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation myPortal for Zimbra Groupware Integration of OpenScape Office UC myPortal for Zimbra – Powerful Groupware Integration with VMware  myPortal for Zimbra is the OpenScape Office UC client for office workers using Zimbra Collaboration Groupware (VMware)  VMware’s Zimbra Collaboration Server (ZCS) is a Groupware solution (incl. email, calendar and contact services) delivering companies greater flexibility and productivity (for more information about Zimbra-Vmware: http://www.zimbra.com/products ) http://www.zimbra.com/products  Innovative User Experience OpenScape Office UC features* integrated via VMware Zimlets (open APIs) combining powerful unified communication services with expanded Groupware functionality *Integrated UC feature set is based on myPortal for Tablet functions

20. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office Integrated Contact Center – New enhanced user interface OpenScape Office Contact Center  Integrated Multi Channel Contact Center Deliver the complete range of customer engagement options (voice, email, fax, chat)  Intelligent routing capabilities Maximizing “first contact resolution” with integrated skill-based, CLIP and VIP routing to always ensure reaching the right agent  Business Process Integration Connectivity to external customer databases and launch of 3rd party CRM applications  Easy Management & reporting Integrated Administration tools to allow easy contact center setup incl. call flows, announcements and customized reporting

21. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office Application Launcher – Integration into Business Processes OpenScape Office Application Launcher – Improved Customer Services OpenScape Office Application launcher is a client application that allows the launch of 3 rd party business applications based on Caller Identification (CLI)  Enhanced productivity and customer services by handing over caller information (incoming and outgoing calls) from OpenScape Office into existing customers CRM apps.  Up to five criteria's (e.g. Customer ID) can be handed over towards specific customers applications  Launch of customer applications based on:  Batch File Execution (e.g. vTiger CRM)  URL Execution (e.g. Online Phone Books or Localization via Google Maps)  Flexible pop-up windows with customizable action buttons allowing execution of specific applications on demand  OpenScape Office Application Launcher can be licensed individually per user client

22. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenScape Office Introducing Open Directory Services Open Directory Service (ODS) is an embedded solution within OpenScape Office to provide flexible connectivity to external customer databases & client applications  Access to all OSO directories from 3rd party applications, OpenStage or IP-DECT through an embedded LDAP Server interface  Connection to multiple external databases:  PostgreSQL  mySQL  Microsoft SQL Server 2000 / 2005 / 2008  Sybase SQL Server V10 and later  Combines internal OSO directories and external databases into a single unified search engine UI  Easy to manage and configure through well-known OpenScape Office Web based Management Open Directory Services for business process integration ODS Database Connector SQL/ODBC Access to OSO phonebook Unified directory access Open Directory Assistant

23. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation OpenStage Gate View Integrated surveillance solution with OpenScape Office OpenStage Gate View is a user-friendly, security solution offering real-time video surveillance from any location  Control and observe via real-time video on broad range of device options  PC Desktops (web-client)  OpenStage 60 / 80  iPhone/iPad - OpenStage Gate View app  More cameras and phones for viewing  MX – 2 cameras / 10 phones  HX/LX – 8 cameras / 20 phones  Time-controlled recording  Saving the recording to a network drive OpenStage Gate View - deliver affordable surveillance for SMB

24. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation Siemens Enterprise Communications OpenScape Cloud Services

25. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation ` OpenScape Cloud Services How it works Secure and Reliable - OpenScape Cloud Services  Siemens Enterprise Communications carrier grade voice switch and Unified Communications applications provide each customer with their own solution running in the cloud as software providing  One number service  Unified Messaging  Click to dial and Presence  Audio conferencing  Web Conferencing  Personal Portal (per user)  Software-based, mobile or desktop phone clients  Start small and grow, the cloud has no limit  Web portal makes it simple to acquire, manage and use Enterprise Customer IP Customer Branch - or - SMB Best in class secure Datacenter running Award winning OpenScape Voice & UC IP Data center Berlin Local country carrier Public Internet

26. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation Siemens Enterprise Communications Copyright © Siemens Enterprise Communications GmbH & Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Let´s go LIVE

27. Copyright © Siemens Enterprise Communications GmbH and Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH and Co. KG is a Trademark Licensee of Siemens AG OpenScape Office V3R3 Channel Presentation Siemens Enterprise Communications App Store / Google Play (Android markets) Copyright © Siemens Enterprise Communications GmbH & Co. KG 2012. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG App settings: Activate Alternative server: http://openscapewebconf1w.siemens-enterprise.com Want to join me ?

28. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Cloud Services Wrap up Morten Lund

29. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Cloud Service What is it? Solution Overview Packaging Base Pack / Booster Pack Offer Matrix (and expected street pricing) Voice SIP Analogue Connection UC Advanced UC Premium Voice Premium Voice Entry OpenScape Voice Features Voice SIP + One number service, voicemail and mobile client Voice Entry + Fax / e-mail, e-mail to Fax, IM, Click to dial, call journal Voice premium + voice to e-mail, SMS notification UC premium + visual voice conferencing, OpenScape Web Collaboration Basic features Key Base Pack Features User Specific PackagesMulti-user PackagesCompany Packages Concierge service Announcements Point to Point Video Conference Web Collaboration Conferred Call Pick up Group Hunt Group Audio Conference Room Web Collaboration Remoted Company Presence Community presence UC Web Client Web Collaboration ModeratorUC Mobile Client OpenScape Enterprise Soft Client Booster Packs Base Packs  Standardized packages with automated provisioning simplify the proposition to partners  Base and Boosters can be combined to customize the OpenScape Cloud service for each end user  Base and Boosters can be combined by partners to create a differentiated offering Page 29

30. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG When do we start? Denmark released Aug. 2012 Sweden released Sep. 2012 Norway and Finland to be decided

31. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG How to get started Visit the SEN booth and sign up for more info 3 days tech. training class room 0,5 presales/sales training online LAN/WAN competences required FOCUS

32. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG OpenScape Office Xtra Cash Program - REMINDER OpenScape OfficeRewards OpenScape Office MX€75.00 OpenScape Office LX€150.00 OpenScape Office HX€50.00 OpenScape Office Contact Centre€50.00 OpenScape Web Collaboration€50.00 HiPath 3000 HiPath 500€15.00 HiPath 3300 / 3350€25.00 HiPath 3500 / 3550€75.00 HiPath 3800€150.00 Read more and register at landingpage: https://openscapeofficerewards.siemens-enterprise.com/nordic/ RUNS UNTIL 30 th September 2012 (purchased in 2012)

33. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Siemens Enterprise Communications Questions ??

34. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Siemens Enterprise Communications Thank you… and then off to lunch at the Expo area