1. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Leveraging Cisco’s Partner Marketing Central: A One Stop Shop for Cisco Tailored Go-To-Market Partner Tools and Programs CDN Sales Accelerator Webinar Series Greg Fox Director of Global Partner Marketing & CDN Board Member 11 July 2012

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 August 1, 2012 9AM-10AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=womhttps://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=wom August 22, 2012 9AM-10AM PST CDN Sales Accelerator Series: Understanding and Leveraging Cisco’s Incentive Programs – Spotlight on SIP Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=womhttps://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=wom Partner Velocity Webcast Series July 19, 2012 7AM-8AM PST Marketing Is The New Differentiation In The Tech Industry, Forrester Research Register here: Marketing Is The New Differentiation In The Tech IndustryMarketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand View Webcasts On Demand Team Contacts Greg Fox – grfox@cisco.comgrfox@cisco.com Marcia Harlow – maharlow@cisco.commaharlow@cisco.com Register Now 2

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 4© 2010 Cisco and/or its affiliates. All rights reserved.

5. Cisco Confidential 5 Cisco Partner Marketing Central Partner Velocity Putting Cisco Marketing Muscle to Work for CDN Partners 5

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Business Value Competitive Advantage Leverage Social Media outlets in all your Marketing activities Create Virtual and Live Events Customize all your materials and leverage the Cisco brand and resources Real-Time Marketing Presence and “Go to Market” speed State of the Art visibility for your Marketing Activities A “Grow with You” Marketing platform that keeps up with current marketing trends. Leverages the Cisco engine Fosters Partner collaboration in a Web 2.0 environment “One Stop Shopping” for all your Marketing needs Create effective, sophisticated, Integrated Campaigns

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Customized Marketing Activities

8. Partner Marketing Central Getting Started

9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 System Requirements Windows Operating System: Windows 7; Windows Vista; Windows XP Service Pack 2 Intel® Pentium® III 450MHz or faster processor (or equivalent) 128MB of RAM Mac OS Operating System: Apple Mac OS X 10.4.8 or above Intel Core™ Duo 1.83GHz or faster processor 128MB of RAM Browser IE 7+ Firefox 3.0 + Safari 3.0 +

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Download Silverlight http://www.microsoft.com/silverlight/get- started/install/default.aspx What is Silverlight? http://www.microsoft.com/silverlight/overview/default. aspx Why is Silverlight Required? Silverlight enables the user to customize campaign assets (e.g. marketing templates) in Partner Marketing Central * Note: It is not necessary if the user does not plan on creating campaign assets

11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Create Cisco.com Profile Raise Request to Associate Yourself with Your Company Get Approval from Company Admin Manage Misc Details Create Cisco.com Profile Register your Company Manage Company Details & Employees Manage Misc Details Partner Central Access Set-up Process www.ciscopartnercentral.com

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 The Partner logs in using their CCO User ID & Password Go to www.cisco.com/go/partnermarketing

13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 The first time a partner enters PMC, they will be asked to identify their role as Marketing or Sales

14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Full-Service Marketing (Pay to Play) FREE Self-Service Marketing Partner’s Information FREE Event Management PMC is available in 16 languages Available Funding Recent Activities Recent Events

15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 1.Complete your profile & add your photo 2.Add general information about your company 3.Upload your company logo for customizing assets 4.Manage users, additional information & privacy statements Click here to start personalizing the partner profile Before getting started, partners will need to Personalize their Site.

16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Note: PMC gets some partner information from the Cisco Partner Self Service database, Please ensure the partner profile there is up to date! Note: PMC gets some partner information from the Cisco Partner Self Service database, Please ensure the partner profile there is up to date!

18. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Adding a logo will allow the partner to easily create Cisco co-branded marketing materials in PMC

19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Partners can alter their organization’s User Role if needed

20. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Partners should add information describing their company – this is mandatory in order to create an event and will be used in the event registration page

21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Privacy statements must be loaded in order to create an event. If the partner is not sure how to get started with creating a privacy statement, These links can help.

22. Partner Marketing Central Campaign Center

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 1.Entering a campaign name or keyword 2. Select specific filters in one or more of the filter categories to build a custom search. Click to expand filter options Using the wizard, the partner has two options to conduct a search.

25. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 Partners may also search by “What’s New” Partners may filter by since my last login this month in the past 3 months in the past 6 months

26. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 Whether the partner searches by option 1 or 2, the search results will appear at the bottom of the search window. Partners may sort their results by Campaign Name or by Rating and review a short campaign description. To select a campaign, simply click on the hyperlinked title.

27. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27 Partners will be able to review the full campaign description and assets offered Customizable assets and full service “tactics” offerings Non-customizable asset offerings are easy to click and download – combine with your own success stories Partners can notify the campaign owner via email to provide feedback or tell Cisco what is missing

28. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 Customize emails, ads, flyers, postcards and web banners directly in the asset preview Offers real time updates Immediate preview of content changes and layout Allows font treatment functions: Bold Underline Italicize Offers hyperlink functionality for customizable emails Example: Click here for more informationClick here Link to CDN Marketplace or your own web site Copy areas are limited to a set number of characters & font size

29. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 Bold Italics Underline Bullets # Bullets Hyperlink Anchor Close Edit Buttons Note: Hyperlink & Anchor functionalities are only available for customizable emails

30. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 If Partners have more than one Partner Relationship Badge or company logo assigned to their account, they may click on the graphic to select which badge/logo they would like to have appear on their customized asset. Partners can select an image of their choice when image options are provided by clicking on the image. Partners have the opportunity to modify and customize the Cisco suggested copy.

31. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 If more than one image / badge is offered for this asset, the image options will be displayed in a carousal format Double click on the image of your choice.

32. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32 Name the asset and click Save. The asset will be stored in Activity Center for future access.

33. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 What is the Email Workflow? Integrated into the customization workflow Send a “test” email for review and approval Return to Edit function after test email is received Ability to schedule email blasts Review “campaign” success with Email Campaign Reports

34. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 Create a new email using the Campaign Center or select an existing email from the Activity Center 1 Provide a Subject for the email and enter a “Test Recipient(s)”. A test email will be sent for review. 2 When ready, click the “Send Test Message” button 3 Partners may edit the From Name and the prefix of the From Email address. The domain of the email address must remain the same as the user.

35. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 Once the test email is approved, Partners will be prompted to click an “approval” checkbox to move forward in Step 2. 4 Enter a “Campaign Name’ and select your “Contact List” in Step 3. 5 Partners can select to send the email blast immediately or at a later date. If sending later, Partners will be prompted to identify a date and time. 6

36. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 Cost to Cisco Partners: free of charge Contact List: Unlimited number of lists; list size limited to 1500/list List Rules: permission-based lists only; no rental lists or purchased lists. Unsubscribe Verbiage: appended to each email send via Partner Marketing Central’s direct email manager

37. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 37

38. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38 Select “Contact Lists” from the left hand navigation bar. 1 Click on the “Create a List” button to start the list creation workflow 2

39. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39 3 Provide a name for your Contact List– alphanumeric characters only Optional: Select up to four fields to build a custom salutation The records in your contact list will populate these fields if you have them available in your list. Optional: Select up to four fields to build a custom salutation The records in your contact list will populate these fields if you have them available in your list. Click ‘Save & Add Contacts’

40. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40 Click ‘Add Contacts’ 5 Select your list creation preference: A. copy or type email addresses B. type email address along with contact information C. import address from an event in Event Center D. import addresses from a file on your computers Select your list creation preference: A. copy or type email addresses B. type email address along with contact information C. import address from an event in Event Center D. import addresses from a file on your computers 4

41. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41 Partners can individually type or copy (Ctrl + C) and paste (Ctrl + V) their e-mail list into the text box below. Hit after each address Partners type in details into the contact fields. Email Address is the only required field; all other fields are optional. Option A Option B

42. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42 Select a registration list from an Event Center-created event Upload a contact file from your computer. Here are some helpful tips: 1.Cisco has provided a “CSV” template to help Partners organize their contacts, quickly and easily 2.If Partners export a file from their address book or CRM database, it must be save as a “CSV” file. Upload a contact file from your computer. Here are some helpful tips: 1.Cisco has provided a “CSV” template to help Partners organize their contacts, quickly and easily 2.If Partners export a file from their address book or CRM database, it must be save as a “CSV” file. Option C Option D

43. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43 The Contact List Dashboard contains three important tabs: 1. My Contact Lists: lists created by you, the user 1. My Organization’s Contact Lists: lists created by others in your organization Lists created by others cannot be edited or deleted by you, the user 2. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system The Contact List Dashboard contains three important tabs: 1. My Contact Lists: lists created by you, the user 1. My Organization’s Contact Lists: lists created by others in your organization Lists created by others cannot be edited or deleted by you, the user 2. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system

44. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 44

45. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45 All emails are appended with “unsubscribe” language: This email and any offers considered herein are brought to you by.To unsubscribe from this mailing list, click here Recipients can quickly unsubscribe by entering their email on the “Unsubscribe” page. The email is then removed from the partner’s contact list on Partner Marketing Central. The email also appears on a Master Unsubscribe List in the Contact List dashboard so it can be referred to for removal on non PMC-based lists. The Master Unsubscribe List can be located on the Partner’s Contact List dashboard. All emails are appended with “unsubscribe” language: This email and any offers considered herein are brought to you by.To unsubscribe from this mailing list, click here Recipients can quickly unsubscribe by entering their email on the “Unsubscribe” page. The email is then removed from the partner’s contact list on Partner Marketing Central. The email also appears on a Master Unsubscribe List in the Contact List dashboard so it can be referred to for removal on non PMC-based lists. The Master Unsubscribe List can be located on the Partner’s Contact List dashboard.

46. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46 The Contact List contains a list of all requested Unsubscribes. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system The Contact List contains a list of all requested Unsubscribes. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system

47. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 47

48. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 The Direct Email Report Manager is a compilation of a number of individual reports to track and measure your email campaign: 1.Campaign: name of your email campaign blast 2.List: name of the Contact List used for your email campaign 3.Status: status levels include “preprocessing”, “sending”, and “complete”. 4.Sent: date and time that the campaign was “sent”. 5.Delivery: date and time the campaign was “delivered” to your recipients 6.Recipients: hyperlinks to a report with the recipients’ names 7.Opens: hyperlink to the email, number of times it was opened and date & time it was opened 8.Clicks: hyperlink to a report identifying the recipients who clicked on the call to action button 9.Unsubscribes: list of those who requested to be unsubscribed from your list 10.Bounces: list of those emails which bounced 11.Forwards: list from whom the email was sent and to whom along with the “forward” date and time The Direct Email Report Manager is a compilation of a number of individual reports to track and measure your email campaign: 1.Campaign: name of your email campaign blast 2.List: name of the Contact List used for your email campaign 3.Status: status levels include “preprocessing”, “sending”, and “complete”. 4.Sent: date and time that the campaign was “sent”. 5.Delivery: date and time the campaign was “delivered” to your recipients 6.Recipients: hyperlinks to a report with the recipients’ names 7.Opens: hyperlink to the email, number of times it was opened and date & time it was opened 8.Clicks: hyperlink to a report identifying the recipients who clicked on the call to action button 9.Unsubscribes: list of those who requested to be unsubscribed from your list 10.Bounces: list of those emails which bounced 11.Forwards: list from whom the email was sent and to whom along with the “forward” date and time West East Region Blast “Filter Date Range”: users can search for email campaign reports that fall into a “date range”

49. Partner Marketing Central Event Center

50. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50

51. FREE Create an Event using Cisco’s Resources. Create your own Custom Event for a live or virtual event. Copy an Event by modifying a previously created event. Easy to use. Features of the Event Center * If creating an event using Cisco resources, partners will be presented with a link back to the campaign to access additional Resources.

52. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52 Select to create a live or virtual event 1 Partners will identify their target audience, technology covered, and target verticals. 2

53. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53 Partners will identify event title, time, date, time zone, language and description 3

54. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54 Partners will provide event location information. If the partner selected virtual event, the location fields will request URL, phone and password information. 4

55. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55 Partners will identify max number of attendees, target number of attendees and whether or not to hide the event from searches and/or hide driving directions. 5

56. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56 Partners will review their event registration page and have the option to edit if needed. Partners may Save & Activate or Save and Activate Later Partners will have the ability to select an alternate logo or certification badge if more than one is assigned to the partner's profile. To select an alternate option, simply click on the logo or badge. Alternate choices will appear to select from. 6 7

57. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57 Additional Campaign Resources will be offered if the event was a ready- to-present event. The partner will receive a confirmation screen and registration URL after activating their event.

58. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 58 The registration URL, generated by the tool, can to be sent to invitees. Invitees can view event details and easily register for the event thru the online registration page.

59. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 59 If partners opted to hide their event from the search, end users will not be able to locate it from the main search page unless they had the Event Code..

60. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 60 End Users are asked to fill out a simple one page registration form. Registration information will be stored in the partner’s account under My Events. Hyperlinks to the partner’s and Cisco’s privacy policy can be viewed here. Registrants will have the opportunity to opt in to be contacted.

61. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 61 Partners may view and manage their events by clicking on “My Events” in the navigation bar

62. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62 My Events allows the partner to view and edit their events, view registration, promote using social media and link back to the campaign for additional resources.

63. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 63 When reviewing the registration list, Partners may add/delete registrants, view cancellations, well as track attendance. All data is able to be exported to Excel.

64. Full-Service Marketing (Funding Required) Full-Service Marketing – Funding Required Turnkey Activities

65. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65 Partner support is available per theater via the PMC Support site at https://www.ciscopartnermarketing.com/Orgs/Help.aspxhttps://www.ciscopartnermarketing.com/Orgs/Help.aspx Expand the arrow to view detailed support information for your theater

66. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66 Access to the best and brightest marketing minds on the planet Improve your marketing expertise and effectiveness Marry traditional marketing efforts with today’s web 2.0 technologies Uncover latest marketing trends Develop cost-effective marketing techniques Share marketing best practices with other partners Annual in-person event & Velocity On Air & Everything Marketing www.cisco.com/web/partners/events/partner_velocity.html#~1.

67. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67 August 1, 2012 9AM-10AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=womhttps://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=wom August 22, 2012 9AM-10AM PST CDN Sales Accelerator Series: Understanding and Leveraging Cisco’s Incentive Programs – Spotlight on SIP Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=womhttps://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=wom Partner Velocity Webcast Series July 19, 2012 7AM-8AM PST Marketing Is The New Differentiation In The Tech Industry, Forrester Research Register here: Marketing Is The New Differentiation In The Tech IndustryMarketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand View Webcasts On Demand Team Contacts Greg Fox – grfox@cisco.comgrfox@cisco.com Marcia Harlow – maharlow@cisco.commaharlow@cisco.com Register Now 67

68. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 68 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 68 “Questions?”

69. Thank you.