1. Amazon.com with JAWS Choices for customers using screen readers CSUN 2016 Larry Darrah, Sr. Technical Program Manager for Web and Mobile

2. Overview Screen Reader Choices at Amazon.com What’s New How Amazon.com is structured Demonstration of “Access” site with JAWS Evolution of Amazon.com The Future of Accessibility at Amazon.com Amazon at CSUN – our booth & Play with Fire room We’re Hiring! CSUN 2016

3. Choices for Screen Readers New Amazon.com/access site released 2014 Same as smart phone mobile site (not app) Same features and content as the desktop site New Features Shopping widgets Streamlined customer service pages More product details New Programs Subscribe and Save Deals Prime Pantry CSUN 2016

4. What’s New in Amazon.com Landmarks Navigation Search Main Content Headings Headings are in place Heading structure is accurate (in progress) Buttons have Context (in progress) Higher contrast ratios CSUN 2016

5. Navigation Campaign Images Product Info Reviews Prime Product Options Consumer Engagement Buy Box Advertising Amazon.com’s Structure

6. www.amazon.com/access with JAWS CSUN 2016

7. “Amazon Changed Overnight” Web evolves as new methods and technologies are available Amazon uses A/B Switch to test changes New interfaces New functions Different styles Desktop, Mobile Site, and Mobile Apps Percentage of customers will be given new features 1%-100% of customers Includes customers on ‘access’ site We want your feedback - accessibility-feedback@amazon.comaccessibility-feedback@amazon.com CSUN 2016

8. The Future of Amazon.com A11y Expanding Accessibility Training Design Product/Program Management Development Best Practices Quality Assurance for Desktop and Mobile Continued Training with AT companies Central Accessibility Team Auditing pages and applications Monitoring Content Providing Development/QA assistance New Affinity Group AmazonPWD Disabled people in Amazon to give feedback on new features CSUN 2016

9. We are Hiring! Software Development Engineers Web Development Engineers Quality Assurance Engineers Technical Program Managers Email: A11y-jobs@amazon.comA11y-jobs@amazon.com Visit our booth 522 and talk to our recruiter Come to Play with Fire (Pier Room on Friday)