1. 2011 THAILAND COSMETIC
PROPOSAL

2. 2011 Cosmetic Mega Trend In Korea(1)
Market Keyword(Needs)
Cosmetic Technology
Eco-friendly > Smart > Convergence
> Network > Mobile > Value > Design
> Cost(Price)
Anti-aging > Medical Cosmetic(Cosme
-seutical) > Fermentation > Renewal >
Convergence > D. Delivery > Cell Culture

3. 2011 Cosmetic Mega Trend In Korea(2)
Popular Ingredients
Popular Product & Formula
Organic > Stem Cell > Peptide > Collagen > Korean Herb > ~Berry >
Animal Toxic > Snail > Gold
All-In-One(Multi) > Unique & Multi Function
> Anti-Hairloss > Eye Makeup > B.B Cream
Primer > Booster > Ampoule > Atopy > Mask

4. 3S 2011 Cosmetic Trend & Proposal Market & Customer
Product Development
Economical
Multi Function
Convenient
Convergence
Cost Save, 1 + 1,
Size (Mini or Jumbo)
SMART 3S
Natural
Green
Organic
SAFTY
‘자아 찾기’를 크게 3가지 변화의 흐름으로 구분할 수 있다.
실속 (Economical)
: 경기 침체로 지갑이 얇아지면 충동 구매를 자제하고 물건을 하나를 사더라도 더 따져
보게 마련이다. 그렇게 지출은 최소화하면서도 효용성을 극대화 하기 위해 한 가지의
기능이 아닌 하나의 제품이 2~3가지의 기능을 누릴 수 있는 멀티 제품을 소구 하게
될 것이다.
2. 가치 (Essential)
: 자기만의 개성을 찾아 즐기면서 자아를 확인하는 데 더욱 몰입할 것이다.
남녀노소 할 것 없이 누구 앞에서도 초라해지지 않기 위해 취향을 더욱 고급화하면서
자아도취에 빠지는 “셀프 홀릭” 현상이 늘어나고 인터넷으로 점점 전파될 것이라는 전망
이다. 이들은 항상 모든 이야기의 중심에 항상 ‘나’를 둠으로써 다양한 자아 확인적인
활동이 차지하는 비중이 커질 것이다.
3. 환경(Environmental)
: 지구 온난화, 환경오염의 피해가 점차 가시화되면서 또 다른 키워드로 떠오르는 것이
환경이다. 의류, 식품, 생활용품 등에 ‘친 환경’ 특성을 강조하는 제품이 늘어나는 것은
세계적인 추세이다. 경기침체로 인해 정서적이고 심리적인 불안을 치유하기 위한 친 환경
적인 컬러와 함께 자연 친화적인 편안함과 안정감을 줄 수 있는 자연의 색이 많이 활용 될 것
으로 보여진다.
Valuable
Self
Ego
SELFHOLIC
Eco-Friendly
Essential
Must, Special
Wellbeing, LOHAS 4

5. STP Strategy
Segment
The woman with creative mind interested in fashion, cosmetics and trend, and pursued future-oriented life.
Target
The working woman with consuming desire and ability ( mid, late 20 > early 30 > early 20 )
Positioning
Feeling – Easy & Simple
Formula & Visual – New & Unique
Function - Multi Function & New Technology
Price – Reasonable
High Quality
Art Design

6. Products Skin Care (Women) Make-up Now Will Be Added Sun Care
Body Care
Men’s Care

7. Skin Care (Women) Cleansing Oil (without or with water)
Cleansing Cream
Cleansing Milk (for Sensitive Skin)
Lip & Eye Make-up Remover
Cleansing Foam
Cleansing Powder Wash
Peeling Gel
O2 Bubble Care Mask & Cleanser
* It can be offered in a variety of product formulations for skin types & Materials.

8. Cleansing Cleansing Oil (without or with water)
Removes makeup and clears pores leaving your face with beautiful skin. Dirt, excess oil, makeup -even waterproof mascara -and other pore-cloggers dissolve easily.
Cleansing Cream
Removes makeup without stretching the skin.
Cleansing Milk (for Sensitive Skin)
A cleansing milk which can even be used to clean sensitive skin. It acts both as a make-up remover and as a perfect facial pore cleanser.
Lip & Eye Make-up Remover
A very mild lip & eye make-up remover lotion, which cleans a whole range of make-up.

9. Cleansing Cleansing Foam
A rich foam cleanser which can dissolve makeup and draw out impurities from the pores.
Cleansing Powder Wash
Contains specialized enzyme effectively dissolving dirt & excessive sebum from skin, not only removes dirts deep from your pores, but also the old keratins.
Peeling Gel
Special peeling gel which is excellent at removing dead skin layer and helping skin turn over.
O2 Bubble Care Mask & Cleanser
Advanced technology, Self-Micro Bubbling System, Oxygen Carrier Deep Cleansing.

10. Skin Care (Women) Tonic Lotion Gentle Tonic without alcohol Day Cream
Night Cream
Sheet Mask(3D) - Fabric
Bio Cellulose Mask - Bio Fiber
Aqua Moisture Cream
Snail Cream
* It can be offered in a variety of product formulations for skin types & Materials.

11. Moisturizing & Protection
Tonic Lotion
Gentle tonic without fragrance removes completely dead cells and alkaline rests. A soft, smooth and refreshing feeling remains on the skin.
Gentle Tonic without alcohol
A pleasant stimulating tonic, which is used after make-up removal as a final cleansing step solution. Throughout its astringent properties, it helps the pores to close, then gradually reopen them, resulting in an improved appearance. It can even be used on extra dry hypersensitive skin.
Day Cream
Gives your skin a feeling of softness, freshness and well being. It also contains a UV-A filter which protects the skin against the skin damaging sunrays. (SPF 8~12, PA++)
Night Cream
It is ideal for dry and sensitive skin. It regulates the moisture- and natural oily balance of the skin and helps improving the elasticity of your skin. It can therefore recover easily from daily fatigues and damages such as pollution, sun and so on.

12. Moisturizing & Protection
Sheet Mask(3D)
This is new type 3D facial mask with instant lifting and firming effects. It applies fit and elastic fabric of new generation with soft touch, good flexibility and excellent performance, and it can be accurately fit the face.
Bio Cellulose Sheet Mask
A unique bio-fiber materials. Its texture is mild and gentle to your skin and fit perfectly with your facial contour.
Aqua Moisture Cream
Light, comfortable cream/gel plumps skin with hydration for a full 24 hours. Fine lines, flakiness and tightness are washed away. Moisture Surge
Snail Cream
A natural hypoallergenic skin cream made from the secretion of the earth snail. It diminishes and soften wrinkles, scars, keloids, burns, age & sun spots, acne and warts.

13. Moisturizing & Protection : Reference
Aqua
Snail secretion
Snail secretion

14. Skin Care (Women)
Pore-Control
Whitening
Anti-Aging

15. Pore-Control Pore Control Cleansing Foam
It is made up of a mixed prescription of sufactant and fatty acid soap. This product is convenient to use, protein-decomposing enzyme gets rid of accumulated keratin clearly.
Pore Control Lotion
A low-acid skin lotion, barely feel sticky, absorbed fast. Pomegranate and lavender extract control sebum. Cyclodextrin soaks up sebum around pores, make skin neat.
Pore Control Essence
An emulsion type of gel phase. This product forms healthy water barrier to transfer moisture quickly and softly. Nicotinic acid, cowberry and white mulberry extract control sebum and prevent from expanding pores. Porosity Silica continuously absorbs sebum, makes matt and soft skin.
Pore Control Spot Treatment
A W/S(Water in silicone) cream type product. Its feel is light and silky. Specially-coated powder conceals fine wrinkle texture and expanded pores, makes the skin bright and smooth. Silicone powder absorbs sebum, prevents from expanding pores.

16. Pore-Control : Reference
Tony Moly
RE:NK(Woogjin)
Clear Balancing Pore Tightening Serum
Lacvert(LG)

17. Whitening(with Nano Technology)
Nano Whitening Skin Lotion
Toner & emollient, using advanced Nano emulsifying technology.
It promotes the passage of active ingredients through the stratum corneum.
Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin.
Nano Whitening Emulsion
Moisturizer, using advanced Nano emulsifying technology. Leaves skin soft and supple. It promotes the passage of active ingredients through the stratum corneum.
Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin.
Nano Whitening Serum
Intensive & long-lasting whitening solution, using advanced Nano emulsifying technology. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin.
Nano Whitening Cream
Moisturizing cream, using advanced Nano emulsifying technology.
Restores skin's protective lipiad barrier. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin.

18. Whitening : Reference MARY KAY Korea melaCEP™ Whitening RE:NK(Woogjin)
Cell Luminus Real White
MARY KAY Korea
melaCEP™ Whitening
DANAHAN(Somang)
Ecopure Water Power
Whitening

19. Anti-aging(Anti Wrinkle)
Intesive Lifting Serum
Contains peptide, which is the anti-wrinkle break-through. Peptide tightens the skin and reduces all types of wrinkles expression: this gives the skin a visible real younger appearance.
Anti Wrinkle Cream
Reduces the appearance of wrinkles and fine lines. Adds adenosine, collagen and callus which stimulates basic functions of skin tissue.
Makes your skin feel softer and appear younger-looking.
Anti Wrinkle Eye Cream
This cream is especially suited for the eye area. Adds callus and collagen which stimulates basic functions of skin tissue, and especially protects against wrinkles found in the eye area.

20. Anti-aging : Reference
The Face Shop, The Skin R.E.W
Peptide
REVACELL
Plant Stem Cell
(Callus)
STC Life,
Celgen
Effective Vital
Plant Stem Cell
(Callus)

21. Make-up FACE Primer Concealer Cake Foundation Cream Foundation
Liquid Foundation
Loose Powder
Pressed Powder
Powdery Foundation
Mineral Powder
B.B Cream
EYE
Eye-shadow
Mascara
Eyeliner
Eyebrow Pencil
LIP
Lip Gloss
Lipstick
Lip Stain
Lip Liner
CHEEK
Blush
NAIL
Nail Polish

22. Face Make-up Primer / Make-up Base
A lightweight, oil-free complexion corrector that enhances the skin's texture and primes the skin for makeup application.
* Shades : Pink, Green, Lavender, White Pearl, Beige etc.
Concealer
A stick which hides dark circles and blemishes. Dry quickly and provide a matt finish to the face.
Cake Foundation
Helps to even out the skin tone and make it smooth. Provides full coverage.
Cream Foundation
Provides medium to full coverage. More convenient and easier to spread than cake foundation.

23. Face Make-up Liquid Foundation
Provides light to medium coverage. Lightweight and the easiest to apply on the face and that’s what makes it the most popular choice. They blend well while capturing moisture within the skin.
Loose Powder
Evens out your skin and sets your makeup for a perfect matte finish.
These can be used to fix the foundation and makeup in place by adding a finishing touch to it.
Pressed Powder(Compact)
This ultra-light compact powder gives your skin an even, natural skin tan. It keeps the skin flawlessly matt all day long without drying out.
Mousse / Whipped
Tinted Moisturizer
Cream-to-Powder Foundation
Spray Foundation

24. Face Make-up MULTI FUNCTIONS Powdery Foundation(Two-way Cake)
Powdery foundation controls excessive shiny and covers skin blemishes naturally. These are available in compact forms and applied by a dry or a damp sponge.
Mineral Powder(Mineral Foundation)
Made of finely ground minerals from the earth. These are natural products and safe for all skin types.These are available as loose powders which can be used both ways wet or dry.
ALL IN ONE FUNCTIONS
B.B Cream
Acts effectively on irritated skin, concealing dermal blemish and helps skin rejuvenation with innovative active ingredient.
- sun protect + makeup base + skin cover + foundations

25. Eye Make-up Eye-shadow
Eye shadow with an ultra fine texture glides over your lids, leaving a luminous film of color.
Mascara
Creamy mascara that volumizes and thickens lashes gives your eyes a defined look.
It may darken, thicken, lengthen, and/or define the eyelashes.
Eyeliner
Liquid eyeliner that provides an immediate and steady line gives your eyes a defined look.
Eyebrow Pencil
Use the angled pencil to fill in and define brows.

26. Lip Color
Lip Gloss
Glossy, dewy lip gloss adds shine and sheer color to high light the natural tone of your lips.
Lip Stick
Creamy and luxurious formula gives lips instant polish with rich, full coverage.
Lip Stain(Tint)
A lip stain that provides beautiful, long-lasting color.
Lip Liner, Auto
A liner that provides depth and definition for lips.

27. Cheek, Nail & Others Blush
A velvety powder blush that sweeps sheer color for a naturally blushed look.
Nail Polish
Nail Polish for long-lasting, durable, glossy nails.
EYE MAKE-UP
Eyeshadow, Trio
Gel Eyeliner
Eyeliner, Auto

28. Laura Rosse Make-up : Reference Two Way Cake Lip Gloss Blush
Cover Cake Foundation