1. Analyzing the Rhetorical Situation Understanding the role of audience in determining rhetorical strategy. Carol L. Smith, 2012

2. Relationship Between Writer, Audience, and Subject Writer’s knowledge, values, beliefs What are the issues, arguments, and concerns about this subject? Who is invested in this subject? Who will be impacted by actions and decisions made?

3. Subject and Occasion Genre(s)Style Modes of Appeal Motivation: Purpose:Audience:

4. Subject: Oil consumption and sustainability Occasion: Observation of an oil spill clean-up effort. Journalistic 5Ws combined with Narrative Style Figurative Language, Sensory Detail Modes of Appeal: Ethos, Pathos, Logos Motivation: Curiosity, concern about sustainability Purpose: To educate, persuade Audience: American Consumers

5. There are many ways to appeal to an audience, and Aristotle (philosopher and rhetorician in Ancient Greece) understood the importance of balancing certain kinds of appeal to create a stronger defense. That balance is found in the “Rhetorical Triangle,” an equilateral triangle representing the three modes of appeal: ethos, pathos, and logos. These appeals are identifiable in almost all arguments. Ethos Pathos Logos