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Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated.

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Presentation on theme: "Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated."— Presentation transcript:

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2 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

3 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

4 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

5 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

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7 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

8 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

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10 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

11 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

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14 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

15 Visual – action/reaction -Guest posts negative review on Tripadvisor -Guest Shares experience on Twitter -Guest Relation Manager/GM responds online -Booking.com ranking influenced and going down -Show new guest perfoming search – hotel is visible on page xxx, and not booked -Revenue manager increases commission -Better positioning -CFO looks at cost of a reservation (from Booking.com) at end of the month… -Are we aware of the financial impact of our actions?

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17 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

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19 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog Ageing Market Segmentation Gross RevPar Excel Inertia Legacy RMS Decisions Rising Cost of Distribution Disjointed Organisational Structures Static Data Data Overload ?

20 Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog Ageing Market Segmentation Gross RevPar Excel Inertia Legacy RMS Decisions Rising Cost of Distribution Disjointed Organisational Structures Data Overload demand management

21 Demand Manageme nt Sales & Marketing Distribution Finance Revenue Management Inventory Mgt Price & Revenue Optimisation Competitor Pricing Segmentation Loyalty CRM Contracting Public Relations SEO/SEM Channel Mgt Integration B2B & B2C Touchpoints OTA Optimisation Asset Management Profit Optimisation Net Contribution Online Reputation Net RevPar Cost of Distribution Commission Automation Competitor Benchmarking Demand Management Cycle

22 EVERYTHING COMES TOGETHER IN DEMAND MANAGEMENT

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25 NEW DEMAND SEGMENTATION

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27

28 NET CONTRIBUTION

29 BAR/Price adjustment Dynamic Comm Overrides Forecasted segment changes

30 Under Development

31

32 Highlights Upcoming Development 2013 2014 2013 Demand Manager Tiles Instant chat xxxxx xxx CompetitorsCockpit & what-if scenario‘s RMS interface STR data import

33 Example Timeline

34 CRS PMS CRM ORM RMS CHANNEL MANAGER

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