1. Communication Plan Template To accompany the Towards Maturity HOW TO guide on building an effective communications campaign TEMPLATE

2. Summary steps for Building an effective communications plan 1 Define project, milestones and objectives 2 Define your audience – who influences your success? 3 Know your audience- what is keeping them awake at night? 4 Develop messages that resonate 5 Be clear about your demands 6 Get creative 7 Map your communication routes 8 Keep going, and going, and going …….. Premium Benchmark Users can download the Towards Maturity HOW TO guide on building an effective communications campaign at http://mybenchmark.towardsmaturity.org/ © 2013

3. Project title Overall objectives Key milestonesPre launch: Launch: Post Launch: 1 Define project, milestones and objectives © 2013

4. AudienceWhat is keeping them awake at night? Learner Line Manager Other 2 Define your audience – who influences your success? 3 Know your audience- what is keeping them awake at night? © 2013

5. AudienceWhat is keeping them awake at night? Learner Line Manager Other? 2 Define your audience – who influences your success? 3 Know your audience- what is keeping them awake at night? © 2013

6. 4 Develop messages that resonate 5 Be clear about your demands AudienceKey messages/demands LearnerPre: Launch: Post: Line Manager Pre: Launch: Post: OtherPre: Launch: Post: © 2013

7. Blogs community and social media Posters and Newsletters Video/interviews Direct email/ survey Competition and awards Toolkits and job aids Face to face 6 Get creative – How will you communicate your message? Description Y/N

8. AudiencePreLaunchPost wk1wk2wk3wk4wk5wk6wk7wk8wk9 General communications Learner Line Manager Other Blogs community and social media Posters and Newsletters Video/int erviews Direct email/ survey Competiton and awards Toolkits and job aids Face to face 7 Map your communication routes 8 Keep going, and going,..

9. Example : Communications Campaign Planner – media mix AudiencePreLaunchPost wk1wk2wk3wk4wk5wk6wk7wk8wk9 General Learner Line Manager Other Poster s Teaser video Floor walking Email invite Exec blog Webinar Team meeting Toolkit Email invite Follow up Tool kit League tables newsletter Pilot participant blog/video Gathering feedback Online community Newsletter update Peer blog/video Internal awards competition Posters Facebook/Twitter League tables Email reminder External awards Blogs community and social media Posters and Newsletters Video/int erviews Direct email/ survey Competiton and awards Toolkits and job aids Hints and tips sheet Face to face Executive Briefing