1. An Overview of the Hospitality & Service Industry Job opportunities within the hospitality industry for economics postgrad students Tabib Malak Angela Master of Marketing RMIT University Melbourne, Australia

2. Agenda  Presentation  What’s hospitality & service industry  brands  Organizational structure  Supplier's value chain  B2b and B2c  Revenue Management definition  Airline  jobs  Social Media  Jobs  Ota / jobs  Conclusion & Questions

3. Studies…  Ecole Hotleiere Lausanne (CH)  Bachelor degree in Hospitality management  http://www.ehl.edu/en http://www.ehl.edu/en  RMIT University Melbourne (AU)  Master in Marketing & Service Marketing  http://www.rmit.edu.au http://www.rmit.edu.au

4. & Career  Le Fonti Grand Hotel Chianciano Terme & Grand Italia Caffè  http://www.lefontigrandhotel.com  https://www.facebook.com/lefontigrandhotel/?fref=ts#  Best Western Hotel Mondial  Grand Hotel Dei Cesari Anzio  Previous Jobs  Baglione Hotel Londond UK  Quirinale Hotel Rome IT  Hilton Pyramids Golf Resort Cairo (EG)  Best Western Hotel Mondial Rome  Melbourne University

5. What’s Service Industry ….  An industry made up of companies that primary earn revenue through providing intangible products or services (http://www.businessdictionary.com/definition/service-industry.html)  Retail  Transport  distribution  Housekeeping  F&B  “The main focus in services is on people and assets rather than materials management which is at the heart of MPC. People are the core and essence of a service business. In the context of many services, they are not even confined to a particular facility but are mobile, offering service across a geography (Voudouris C et all 2008)

6. What’s Hospitality…  “The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests).. (Lashley and Morrison (eds.), 2000:5) (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.8532&rep=r ep1&type=pdf)  Social domain  Social forces (i.e. drinking & eating)  Moral universe

7. Hotel Brands

8. Organizational structure of a hotel

10. Supplier’s Value Chain Definition  The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs (Porter, )Michael E., 1985)  Co-creation  Competitive advantage  The importance of networking  b2b & b2c  Auxiliary service

11. Supplier's value chain

12. Supplier's value chain B2B

13. Final Guest B2C

14. Revenue Management  Originally developed and practiced by the airlines as yield management  Around 1980  Yield Vs Revenue management = maximizing inventory vs market forecast and customers behavior  Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency (Landman, 2011).  In hotels around 1990  Marriott  https://www.youtube.com/watch?v=DYA_ivyj3kE https://www.youtube.com/watch?v=DYA_ivyj3kE

15. Revenue Management

16. Job Opportunities  Accounting  Reservation manager  coordinator  Hotel Revenue manager  Sales director  Social Media Analyst

17. Social Media  is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer)  https://www.youtube.com/watch?v=E9GWj2O6HVU https://www.youtube.com/watch?v=E9GWj2O6HVU  Social Media analyst & marketing department  Social media coordinator  Social Media manager  Marketing communication specialist

18. OTA job opportunities  OTA = Online travel agencies  Hotel director  Hotel analyst  Revenue manager  booking.com  Expedia  Hotelbeds

19. Conclusion & Questions  New Jobs from the supply chain to revenue management and social media  Moving to experience and guest centric orientation  New jobs due to OTA & technology  New jobs due to evolving consumer behavior ANY QUESTION?

20. THANK YOU FOR LISTENING HAVE A GREAT WEEKEND!!! Tabib Malak Angela Master of Marketing RMIT University Melbourne, Australia