1. CASEY J. MORGAN Social Media Portfolio Emmis Austin, 93.7 KLBJ, Dudley & Bob with Matt Morning Show Blog level web traffic vs in-cluster competitors Facebook reach vs in-cluster competitors Examples of recent content

2. Overview I am currently the Digital Content Producer and Social Media Manager for 93.7 KLBJ and the Dudley & Bob with Matt Morning Show. Though our station demo falls outside the ideal web/digital super user targets, we regularly outperform competitors in terms of traffic and social media engagement. Though social media is constantly evolving and changing our access to viewers, I’ve been able to “stay ahead of the algorithm”. For instance, the KLBJ937 Facebook page only has 14,851 likes but it’s weekly reach is consistently in the hundreds of thousands (even jumping into the millions a few times). A recent post from January 20th reached over 68,000 people and was shared 64 times from our page. That’s comparable to posts from stations with over 100,0000 likes!

3. Web Traffic 93.7 KLBJ (Talk Morning Show, Classic Rock) October 1 st to January 22 nd

4. Competitor Web Traffic KROX (Alternative Rock) October 1 st to January 22 nd (via Google Analytics)

5. Competitor Web Traffic Newsradio KLBJ (News and Talk Radio) October 1 st to January 22nd (via Google Analytics)

6. Facebook Reach 93.7 KLBJ

7. Competitor Facebook Reach Newsradio KLBJ

8. Competitor Facebook Reach KROX

9. Examples: Overrated in AustinOverrated in Austin Asked listeners what they thought was overrated in Austin on social media and on air Wrote article, gathered pictures and teased on social media over a few days Posted on social media and directed listeners to discuss it on air and morning show 10,538 views in 5 days, avg. 5:55 spent on page

10. Examples: Which Dudley & Bob Cast QuizWhich Dudley & Bob Cast Quiz Created Which Dudley & Bob Cast Member Quiz 2,794 page views over the weekend and that Monday Posted on social media directed listeners to share and tune in Monday for the show’s reaction Inspired great discussions on Twitter and shared all over Facebook

11. More Examples Custom Designs to match ongoing promotions

12. Daily interaction with listeners on Twitter

13. More Examples Custom content designed for on air and social media conversations

14. More Examples Snippets of video, contest teasers & behind-the-scene pictures used to promote listening and drive web traffic.