1. HPE 3PAR StoreServ All-Flash Storage
Eliminate compromise
March, 2016

2. Transform Protect Enable Empower to a hybrid infrastructure
your digital
enterprise
Enable
workplace
productivity
Empower
a data-driven
organization

3. Protect Enable Empower
Flash powers the transformation to a hybrid infrastructure:
Rebalance CAPEX & OPEX
Accelerate development of new style of apps
Extend life of legacy apps
Improve performance & quality
Increase efficiency, lower costs
Transform to a hybrid infrastructure
Accelerate the delivery of apps and services to your enterprise with your right mix of traditional IT, private, and public cloud.
Protect
your digital
enterprise
TRANSFORM SLIDE
Enable
workplace
productivity
Empower
the data-driven
organization

4. Transform Enable Empower Flash helps protect your digital enterprise:
Harden applications and encrypted data
Reduce time-to-breach-resolution
Drive resilience and business continuity across IT environments, systems, and applications.
Transform
to a hybrid
infrastructure
Protect your most prized digital assets whether they are on premise, in the cloud or in between.
Enable
workplace
productivity
Empower
the data-driven
organization

5. Transform Protect Enable
Flash helps empower the data driven organization:
Improved customer experiences
Improve operational efficiency
Increased workforce productivity
Transform
to a hybrid
infrastructure
Protect
your digital
enterprise
Enable
workplace
productivity
Empower the data-driven organization
Harness 100% of your relevant data to empower people with actionable insights that drive superior business outcomes.

6. Transform Protect Empower Flash helps enable workforce productivity:
Make IT accessible in any place, on any device
Deliver high quality applications that perform everywhere
Empower employees with better communication and collaboration tools
Transform
to a hybrid
infrastructure
Protect
your digital
enterprise
Enable workplace productivity
Empower
the data-driven
organization
Deliver experiences that empower employees and customers to achieve better outcomes.

7. The rise of the all-flash datacenter

8. Flash is driving the biggest shift in storage in 30 years
Year over year revenue growth WW (2Q15)
-15% HDD only
-2% Hybrid
+93% All flash

9. Outcomes driving the move to an all-flash datacenter
CAPEX and OPEX savings
Organizational productivity
Business transformation
75% less capacity required
via compression & dedupe
DevOps see 2X productivity and
3X quality improvement via flash copies
Quadruple the number of new
projects supported by IT
Increased server cycles by reducing
data movement and IO wait times
Reduced ISV build failures
from 17% down to 2%
Access and process a thousand times more data vs. HDD
50% reduction in
operational staff workload
Significantly greater experience and productivity for all users
Real-time analytics applied to
real-time automated decision-making
Top Ten Reasons why CIOs Should Migrate to All-flash Datacenters by David Floyer - 26 May Wikibon.com

10. HPE 3PAR All-Flash

11. HPE has the Only All-Flash Offering with No Compromises
Fast
Enterprise-Class
Affordable
HPE
Fast, affordable, enterprise-class

12. HPE 3PAR StoreServ Storage: A series of innovations
#1 Fastest Growing All-Flash Vendor 2014
#1 Midrange SAN Array Family WW
2013
2014
2015
2016
Only HPE: 20% more capacity per SSD
Only HPE: Flash-optimized protection
Unified Block & File Access for All-Flash
First: 3.84TB SSDs w/ 3D NAND and Industry Leading SPC-1 + SPC-2
Only HPE: 21 PB Scale and 75% Capacity Savings Guarantee
HPE 3PAR Enters All-Flash Array Market
Only HPE: Hardware accelerated inline deduplication
Leader in both Gartner General and Flash MQ
Leader in IDC Flash Vendor Assessment
Leader in Gartner Critical Capabilities (All Categories) 1 2 3

13. HPE 3PAR: The Broadest Flash Array Family in the Industry
Affordable
Lightning Fast
Enterprise-Class
75%
Data Reduction Guaranteed
$1.50/GB
Usable
3M+
IOPs <0.6ms
World Record
SPC-2 Benchmark
21PB
Scale %
Availability
ONE OS. ONE Interface. ONE Feature Set. ANY Workload. FEDERATED Mobility.

14. HPE 3PAR StoreServ 8000: unrivalled mid-range scalability
Ultimate mid-range scalability, performance, features and functionality
Over 3PB effective capacity
When it comes to the mid-range, our 8450 scales further than most of our competitor’s dedicated all flash platforms (VSP G800 and G1000 only scale to 2PB raw, NetApp E-Series can’t come close, XtremIO reaches 200TB useable and Pure reach just 250TB. The density, scalability and performance are staggering for a mid-range array. HPE 3PAR 8000 series scale further, match or exceed performance of their competitors and use less rack space and less power while producing less heat. They also show a lower $/GB cost.
Over 1m IOPS in a single array
Up to 140TB / U useable capacity

15. HPE 3PAR StoreServ 20000: unrivalled enterprise scalability
Industry-leading flash scalability and performance
Over 12PB effective capacity
When it comes to enterprise, nobody can come close. 4PB of raw flash in a single array is unrivalled, especially once dedup is taken into account; a single will be able to provide close to 12PB of effective capacity in terms of realistic numbers from a single array. Supporting over 1.5m real-world IOPS and full enterprise features the 20K is unlike any other array. It’s a real game-changer for consolidation of multiple EMC VMAX, XIV and other enterprise systems at a fraction of the cost while reducing footprint and power/cooling.
Over 3m IOPS in a single array
Up to 140TB / U useable capacity

16. HPE 3PAR StoreServ all-flash customers
Real case studies with genuine results
95% less space 10x performance Business up 11%
60% less space 2x VM performance 1 un-needed datacenter
75% ERP batch time reduction
Enabled new market expansion
80% less space
$2.75M saved
Increased staff productivity
Response went from 15 days to 27 hours “New competitive footing”
Rapid processing of voice recognition files for distributed developers

17. “What does having all-flash mean to you?”
HPE 3PAR StoreServ all-flash customers ... in their own words
“It makes my job easier.”
Michael Abram
Manager, Data Center Infrastructure
“I wish we did it sooner.”
Trevor Jackson
Director, IT Infrastructure & Architecture
“We can make bigger promises and then we can deliver on those promises.”
Bruce Trevarthen
Group CEO
“We had questions about performance and analyzing back end IOPS. But we are just constantly crushing it.”
Ken Kichoff
Director of Enterprise Storage and Servers
HPE 3PAR All-Flash customers at Discover Las Vegas, June 2015

18. HPE 3PAR capabilities external validation
Gartner Magic Quadrant
#1 Overall
Consolidation
OLTP
Server Virtualization and VDI
Analytics
Cloud
Gartner Critical Capabilities
HPE 3PAR StoreServ Series highest product score in every use case
Only HPE 3PAR named a leader
in both General-Purpose Arrays
and Solid-State Arrays
Worldwide All-Flash Array
Vendor Assessment
Comprehensive and mature
data services offerings
Excellent storage density and
low-power consumption
Supports unprecedented
integration capabilities
Offers a very competitive
per-gigabyte cost
Named a leader

19. HPE 3PAR SPC validated performance
Both SPC-1 and SPC-2 certified
SPC-1 Benchmark
HPE 3PAR StoreServ 8450
SPC-2 Benchmark
HPE 3PAR StoreServ / 20840 #1
External All-Flash Array Price/Performance
$0.23/IOPS
545,164 IOPS
Highest performance of any active mid-range system #1
First top-10 all-flash system for price-performance
>62GB/s
World Record SPC-2 result

20. Storage lifecycle management made easy
Migrate to 3PAR, keep up to date and expand with ease at any point
Legacy Storage
Existing HPE 3PAR
HPE 3PAR All-flash
Online Import
Non-disruptively import existing workloads from legacy arrays
Peer Motion
Non-disruptively handle system refresh for new hardware

21. Flash requires a different approach
Solid state storage has unique characteristics
Flash
Spinning Disk
Microseconds
Milliseconds
0.2 IOPS/GB
100 IOPS/GB
$7 - $10/GB raw
$0.8 - $1/GB raw
~10000 writes
Unlimited writes
Electronic / Flash
Mechanical / Electronic

22. HPE has the Only All-Flash Offering with No Compromises
Fast
Enterprise-Class
Affordable
HPE
Fast, affordable, enterprise-class

23. HPE 3PAR day-1 flash-specific design elements
Mesh Active Cluster
Active-Active cluster delivers sustainable performance even with high levels of capacity utilization
Fine Grained Virtualization
Three levels of storage virtualization to drive up capacity utilization and accelerate performance
Gen5 Thin Express ASIC
High-performance engine offloads CPU to boost performance and drives advanced data services
System Wide Striping
Massively parallel & fine-grained striping of data across all internal resources assures high & predictable service levels
Every volume exists behind
every SSD every node
every port

24. I/O path flash optimizations
HPE 3PAR technology designed to optimize performance 1 3
3PAR ASIC
Host servers
Solid State Disks 2 4 1 2 3 4
Persistent Checksum
Guarantee host-to-disk consistency, eliminating data write corruption
Mixed Workload Technology
Uniformly high performance even in environments with varying IO profiles
ASIC-accelerated Features
No-compromise Thin Technologies, accelerated RAID parity and more
Adaptive Sparing
One technology to improve flash performance, capacity and endurance

25. HPE 3PAR StoreServ: simplicity
Spend less time managing and more time doing
An array designed to enable flexibility and to make your life easier, not harder
No up-front provisioning
Enable massive flexibility – change anything at any time to remove any fixed provisioning
Self-tuning
Improve efficiency and unburden administrators with automatic tuning by changing drive layouts, balancing controllers and managing data locality
Autonomic sets
Provisioning, planning and tuning almost disappear while Quality of Service may be applied on a per-service level by grouping hosts and volumes into autonomic sets

26. The broadest flash array family in the industry
3PAR 20850
The most scalable and dense all-flash array on the market
3PAR 20840 2M
3PAR 20450
3PAR 20800
Performance*, IOPS
3PAR 8450
3PAR 8200
Industry’s lowest cost all-flash array entry point 1M
3PAR 8440
All Flash Arrays
3PAR 8400
Converged Flash Arrays
Scalability, PB Usable
3PB
6PB
9PB
12PB
15PB
21PB
*100% Random Read

27. HPE 3PAR StoreServ 20000: predictable performance
Consistent
low latency up through 2M+ IOPS
Multi-controller
scale and system-wide striping
Quality of Service
by application or tenant
3.2M IOPs
596 usec latency
3M IOPs
557 usec latency
300K IOPS
310 usec latency
2.2M IOPs
335 usec latency
Source: RAID 1 Random Reads on 3PAR StoreServ All-Flash Array

28. HPE 3PAR StoreServ 20850 SPC-2 World Record Performance
62,844 MBps
Throughput Capability
HPE 3PAR StoreServ is
13% faster
50% lower TCO
than EMC VMAX
HPE
50.94
$/GB
Only Top 10
Price-Performance AFA

29. ? ? HPE 3PAR StoreServ 8450 SPC-1 AFA Mid-range leader
Architecture Matters!
Unrelated to SPC-1 results; but directly related to all flash storage system architectures is the architectural efficiency. How many IOPS per CPU does the platform deliver? This comparison matters as it is an indication of architectural efficiency AND how well the system will scale. We compiled the below comparison based on publicly available information from vendor websites:
3PAR StoreServ not only delivers the most cost effective all flash array price-performance (based on SPC-1 $/IOPS™); it also delivers leading architectural all flash efficiency…and on a platform the commentators said couldn’t be optimized for flash!
And all of this at 97% of capacity utilization!
EMC XtremIO
2 x X-Brick
13U footprint
Performance
300,000 IOPS
(70% read, 8KB)
Internally benchmarked by EMC
Pure Storage
//m70
11U footprint
Performance
300,000 IOPS
(100% read, 32KB)
Internally benchmarked by Pure
HPE 3PAR StoreServ
8450 4N
8U footprint
Performance
545,164 IOPS
(SPC-1 workload)
SPC-1 validated performance

30. HPE has the Only All-Flash Offering with No Compromises
Fast
Enterprise-Class
Affordable
HPE
Fast, affordable, enterprise-class

31. HPE 3PAR flash optimizations applicable for flash efficiency
Minimize
Maximize
Avoid Duplicate Writes
Thin Deduplication
Zero Detect
Thin Clones
Reservations
16KB allocation size
Reservation-less always thin snaps
System-wide distributed sparing
Net Capacity
16KB reclamation granularity
Thin Copy/Snapshot Reclamation
Express Layout
SSD Life
Adaptive Sparing
Adaptive Writes
Wear gauge for every SSD

32. Unique hardware accelerated Thin Technologies
Leveraging the HPE 3PAR ASIC
Thick volume
Thin Provisioning
Zero Detect
Thin Deduplication

33. HPE 3PAR Thin Technologies in action!
3PAR dial-home data reveals excellent savings
Get Thin
Stay Thin
Get Thinner
Snapshot
up to
over
over
over
75%
50%
50%
550PB
3PAR
Thin Volume
3PAR
Thin Deduplication
3PAR
Snapshots
Average footprint reduction when migrating from legacy storage
Average Thin Provisioning savings
Average Thin Deduplication savings
Savings made from 3PAR snapshots

34. HPE 3PAR StoreServ Adaptive Sparing
Unique sparing algorithm unlocks hidden capacity
20%
more capacity
Increased
write performance
5yr unconditional
warranty
Standard deployment
HP 3PAR Adaptive Sparing
1.6TB
Available capacity
1.92TB
Available capacity
Adaptive Sparing space
Overprovisioning space
Overprovisioning space

35. HPE 3PAR StoreServ industry leading SSD density
Introducing the new 3.84TB SSD
3.84TB SSD
138
In the last 18 months:
712%
Density increase
73%
Lower $/GB cost
Thin Deduplication 69
1.92TB SSD 35
920GB SSD 17 7 4

36. 87% Less 62% Less Prevent Flash Sprawl 1 x 3PAR StoreServ 208x0
Dual Controller: 30 x Pure //m70
12 PBs Usable
9 Racks
100% SSD
87% Less
Space / Power / Cooling
12 PBs Usable
3 Racks
100% SSD
1 x 3PAR StoreServ 208x0
Scale-Out: 8 x 8-XtremIO
12 PBs Usable
8 Racks / Clusters
100% SSD
62% Less
Space / Power / Cooling

37. HPE 3PAR StoreServ: Embracing new technologies
Seamless integration of 3D NAND
New technology
Reduced costs
Increased density
Rapid adoption
3D NAND
For 3PAR, 3D NAND introduces new capabilities, including: higher performing writes, faster erase cycles, higher capacity and improved endurance
Adopting new flash
Most architectures are designed for a single type of flash media and struggle to adopt new types of flash as they are released resulting in a lag before support
The 3PAR architecture
HPE 3PAR StoreServ’s unique architecture allows HPE 3PAR arrays to adopt new flash technologies as soon as they become available

38. HPE has the Only All-Flash Offering with No Compromises
Fast
Enterprise-Class
Affordable
HPE
Fast, affordable, enterprise-class

39. HPE 3PAR StoreServ high availability and persistency features
Built for %
Most field-proven all flash array
Resilience Features
Peer Persistence
Persistent Cache
Persistent Ports
Shelf Level Availability
Distributed Sparing

40. Integrated data integrity, availability, and protection
End-to-end data protection
Async Periodic
5 min RPO
Async Streaming
RPO in seconds
Synchronous
0-second RPO
3-site replication
0 RPO, 3 data center
Persistent Checksum
Transparent to hosts/apps
Express
Protect
17x faster than traditional backup 1 2 3
End-to-End
Data Integrity
Complete set of replication options
3PAR Flat Backup
to StoreOnce

41. HPE 3PAR StoreServ Priority Optimization
The most complete storage quality of service on the market
Latency Goal
IOPS Max & Min
Priority Low / Norm / High.
“Noisy” Neighbor
HPE 3PAR Priority Optimization
Performance
Performance
Limit

42. HPE 3PAR StoreServ Federation
Enhanced data mobility
App Acceleration
Performance SLA
Up to
60PB
10M IOPS
with one-click workload balancing
Production
Cost SLA
Production Performance SLA
Dev & Test

43. The Autonomic Experience
Dashboard: Health, Performance, Capacity at a glance
Aggregation of information from up to 32 HPE 3PAR StoreServ arrays
Search: Instantly find what you want
Find objects in seconds with intelligent search that remembers previous queries
Proactive tools: Identify capacity and performance issues early
1-click templates to asses system performance health with remediation actions provided
Federation: Run workloads at the right cost and SLA
One-click data mobility via Storage Federation
The entire HPE 3PAR StoreServ portfolio managed through one single console (SSMC)
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

44. HPE Smart SAN for 3PAR StoreServ
Extending the autonomic experience beyond the boundaries of the all-flash array
SAN zoning in Minutes not Hours
The only all-flash system with built-in automated SAN configuration
Smart SAN Blog: with-SANs/ba-p/ #.Vt3ErPkrKM8
We developed HP Smart SAN to redefine SANs—and to move away from hardware-defined storage networking to a software-defined storage networking. Smart SAN, in its first release, addresses configuration related inefficiencies in the area of zoning. It sets the platform up for rapid and useful advancements in the areas of diagnostics and troubleshooting in the future releases.
With Smart SAN’s Target Driven Peer Zoning (TDPZ), all the initiator-based zoning advantages can be achieved with much less complexity, less time and more accuracy. The zones are created and managed by the storage array itself and it removes the requirement for configuring zones before actually provisioning hosts and LUNs on the array. Such a process is more efficient, less error prone and, in a majority of cases, zones can be configured in minutes not in hours, as was the case previously.
Consider the same example as earlier: In a midsized SAN consisting of 9 fabric switches, zone configuration for 128 host initiators and 8 target ports takes 2 hours with 1024 zones getting configured. Using HP Smart SAN, the number of zones to be configured gets reduced to just 16 and it takes just about a minute!
Through device registrations enabled by HP Smart SAN, you can now troubleshoot network issues faster by seeing all device information from a single point in the fabric—and you can do all of this without an external management server.
80% fewer steps
99% less time
Server
FC SAN
3PAR
HPE Smart SAN is integrated into the HPE 3PAR OS and into the firmware of HPE 3PAR HBAs and switches
Simplification through Target Driven Peer Zoning

45. Common management from data center, to device, to data service
A common language
HPE OneView
HPE 3PAR SSMC
HPE StoreOnce RMC
HPE StoreFront Remote
Dashboard view across multiple systems
Search-enabled for quick access to objects
Templates for easy automation
Map view for understanding relationships
Alerts for proactive notification

46. HPE 3PAR Return on Investment

47. HPE 3PAR StoreServ all flash return on investment
Tiered approach vs. all flash
8400 Hybrid
8450 All Flash
Saving
Power Consumption
5,964 Watts
1,352 Watts
>77%
Thermal Output
20,334 BTU/hr
4,670 BTU/hr
Rack Height
40U 8U
>80%
Weight
426Kg
103Kg
>75%
Array configurations:
8400 4N, 48x480GB MLC, 16x1.2TB 10K and 96x4TB
8450 4N, 48 x 3.84TB MLC
These platforms are the same cost once appropriate discounts are in place.

48. Summary: Only HPE delivers all-flash without compromise
Performance acceleration
High performance
Low latency
Day-1 flash startups
Efficiency optimization
Thin provisioning
Data reduction
Current flash startups
Enterprise-class technology
High availability
Integration into platforms and applications
Established platforms
Data Services
Snapshotting and replication
Data migration and federation
HPE 3PAR StoreServ

49. Thank You!