2. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web

3. Pop Quiz

4. July 3, 1987

5. Jan 5, 1998

6. July 11, 2004

7. August 3, 2005

8. February 12, 2009

9. What could possibly go wrong?

10. fire terrorist tornado active shooter systems failure blizzard bomb threat riot pandemic computer compromise road closures expolosion scandal bad news good news media attention You never know

11. Building your plan you can’t plan for everything starting point control what you know checklist

12. What we’ll cover

13. What we won’t cover

14. At the U of A

15. Keep the lines open

16. Go deep

17. PANDEMIC ~40%

18. How deep: technology?

19. February 5, 2008 Union University, Jackson, Tennessee

21. uuemergency.blogspot.c om

22. Remote access

23. What we plan for

26. Level 1

27. Browser

28. Level 2

29. Browser

30. Level 3

32. Traffic spike This is all that matters Ongoing event Level 3

33. April 16, 2007 Virginia Tech 9 minutes 49 people shot 32 dead

34. April 16, 2007 Virginia Tech Normal day: ~15GB April 16: 432GB

35. April 16, 2007 Virginia Tech Normal day: 193,258 Page Views April 16: 2,294,687 Page Views

36. What to plan for Speed Download Time to publish You could be anywhere Keep it simple Mobile devices

37. Refer everyone to website www.ualberta.ca www.ualberta.ca

38. Be very clear

39. Timestamp

40. What to do

41. Old vs. New information

42. Level 3 page Minimize external calls (.js,.css) Remove Google Analytics? Shutdown all other services on the server Provide mobile css ~20Kb

43. Browser

44. Procedural Identify source that will provide the web updates One person should always remain connected

45. Other communication tools Twitter

53. Other communication tools Twitter Google Earth

58. Other communication tools Twitter Google Earth Facebook Blogger Other municipality sites

59. During the crisis Use your peers Screen shots Gather feedback New ideas

60. During the crisis Continuous updating Monitor services Log

61. During the crisis Monitor social media Twitter Youtube Flickr Digg Delicious Technorati

62. Monitoring Social Media search.twitter.com Tweetdeck? RSS Yahoo Pipes Google Alerts Google Reader

66. Worst case scenario

69. Preview Slideshow

70. After the Crisis

71. Tell your story

72. Union University on Flickr

73. Test & Review

74. Questions

75. More info tim.schneider@ualberta.ca @timschneider http://www.uofaweb.ualberta.ca/rms/ http://delicious.com/schneidertd/crisis