1. A Guide to Organizational Communications
ACME WIDGET
A Guide to Organizational Communications

2. Communications
“The activity of conveying meaning through a shared system of signs and semiotic rules”.
“Human communication is unique for its extensive use of language”.
Wikipedia,(2015)

3. What is Organizational communication
Sub-field in the discipline of communications
Communication structure within an organization
Influenced by goals of organization
(Boundless, 2015)

4. Why organizational communications
As a field of study, in organizational context
consideration
analysis
criticism
Of the communication process in the organization
Boundless,(2015)

5. Why organizational communications
Focused on the role of communications to improve organizational life and output
Basically, Improve how we communicate in the organization

6. Function of communication
Basic
inform
persuade
motivate
study.com,(2015)

7. Function of communication
Business management
staffing
directing
planning
organizing
controlling
study.com,(2015)

8. How does this work in the business world
Oral or written
formal
informal
downward
upward
horizontal
Boundless,(2015)

9. What is transparency
Organizations actions visible to outside individuals
Internal stakeholders
employee,manager,owner
External stakeholders
customers,government,suppliers
Boundless,(2015)

10. Why is this important Essential to accountability
information disclosure
clarity
accuracy
Boundless,(2015)

11. What is IMC Integrated marketing communication is the
branding and coordinating of marketing efforts across multiple communication channels.
Wikipedia,(2015)

12. Integrated Marketing Communication( IMC)
By using IMC companies are able to focus resources in advertising to the targeted market that has the greatest potential of purchasing the goods or services.
This type of advertising builds a long term reputation of the company(good or bad)

13. Integrated Marketing Communication( IMC)
Corporate Branding
Coordinate marketing efforts
Multiple communication channels

14. Integrated Marketing Communication( IMC)
Shift from mass advertising to niche marketing
Cost effective campaigns
Delivers value proposition

15. Potential Impacts of IMC
Reinforce core image and messaging
Provides clarity and consistency
Provides two way conversation between marketer and consumer

16. Potential Impact IMC Greater business accountability in marketing
Increase benefits
Reduce cost
Creates competitive advantage

17. Connection Marketing strategies create brand awareness and reputation
Strategies create the image of the company, or tell the story of the brand.

18. Connection Without the brand there is no story
Without the story there is no brand
They need to compliment each other

19. Target marketing and Corporate branding
Beware!!!
Marketing messages must be relevant to the consumer
This affects Brand reputation!!!
Marketing message,(2015)

20. How to Shape ACME Brand Through Organizational Communications
Internally
annual report
memo
Externally
social media networks

21. Strategies / Reputation
Social media
Facebook
Twitter
Mass media
radio
commercial
newspaper

22. Strategies / Reputation
Focus on earned media and lead generators
Semantic analysis for buying signals
Address customers service issues to strengthen brand loyalty

23. How does this position help ACME
Assist with corporate transparency
Informs the shareholder
Oversees and directs all formal and informal communications for ACME
Provides and maintains the channels of communication internally and externally

24. How does this position help ACME
Allows ACME to prepare
Crisis management team
PIO (Public information officer)
Protects CSR

25. How does this help ACME
ACME needs a unified strategic approach to organizational communications

26. Reference
Boundless - Textbooks. (n.d.). Retrieved July 26, 2015, from communications/introduction-to-organizational-communications-1/
Marketing message: A tech startup's key tool to reach target customers. (n.d.). Retrieved July 29, 2015, from
(n.d.). Retrieved July 29, 2015, from
What are the Functions of Communication? - Definition & Examples - Video & Lesson Transcript | Study.com. (n.d.). Retrieved July 29, 2015, from examples.html