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Strategy Toolbox: New Media. Learning Objectives Be able to –Describe impact of social media on awareness and behavior change –Define characteristics.

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Presentation on theme: "Strategy Toolbox: New Media. Learning Objectives Be able to –Describe impact of social media on awareness and behavior change –Define characteristics."— Presentation transcript:

1 Strategy Toolbox: New Media

2 Learning Objectives Be able to –Describe impact of social media on awareness and behavior change –Define characteristics of new media –Apply best practices of social media to campaigns

3 New MediaOld Media

4 Does social media impact health behavior?

5 Maybe?

6 Computer Mediated Communication (CMC) Attributes (Walther et al., 2005) Interactivity Anonymity Narrowcasting Tailoring

7 Social

8 What works?

9 What doesn’t ?

10 Web Writing

11 Texting

12

13 Games

14 PBS Kids Health Habits

15 Escape from Diab

16 Considerations Audience Trends Multi-prong approach Theory Response Engagement

17 Treat new media like you would treat other parts of your campaign. Conclusion

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