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Published byEdwin Greene Modified over 8 years ago
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1 The Game is Changing!
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2 What Every PMC Wants Remains the Same 90% Occupancy Year-Round Owners that Them Direct Bookings
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3 The 3 C’s of Change
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4 The 3 C’s of Change - Cost
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5 Traditional Advertising “Traditional advertising doesn’t work anymore. People haven’t stopped buying things, but how and why they buy those things have changed.”
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6 v Paid Ads are Gaining Ground
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7 … and the Cost of Adwords is Increasing Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014.
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8 Opportunity Costs
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9 The 3 C’s of Change - Competition
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10 Owners Selling Direct
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11 15 Uncles MarchJuly
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13 Competing with Other PMC’s
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14 Competing with Other Properties
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15 The 3 C’s of Change - Complexity
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16 Vacation Rentals E-commerce – Evolving
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17 You Cannot Only Be On One Channel! Consumer Survey: When you are ready to purchase travel, what sites do you usually go to? Source: Deutsche Bank Proprietary Survey: 100+ respondents
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18 Staying on Page 1 is HARD Like AdWords or Pay-Per-Click… It’s not set and forget!
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19 Congratulations, you now have 1 unit loaded ! Managing Multiple Channels is Difficult Content Sign Contracts Load Content Load Rates Load Inventory Manage pre- booking inquiries Manage pre-stay changes Monthly reconciliation Content 3 Bedroom Home in Orlando
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20 Speed is Key KEEP CALM BECAUSE THE ONLY CONSTANT IN LIFE IS CHANGE
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21 The 3 C’s of Change – The Solution
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22 Distribution Channels Online Travel Agencies and Tour Operators Global Distribution Systems (GDS) Vacation Rental Channels 80 Million Online Visitors Per Month
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23 One contract Pull content, rates, and availability from PMS LeisureLink manage pre-booking inquiries LeisureLink manages pre-stay modifications LeisureLink manages monthly reconciliation and payments More Network, Not More Work 3 Bedroom Mountain Chalet Content/Rates/Inventory/Availability/Accounting
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24 Supply and Demand of Dynamic Pricing
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25 Revenue Management Tools
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26 LeisureLink Is The Game Changer 26% annual growth in bookings from existing properties on the platform (YoY) 6% ADR growth 20% occupancy growth Results from base We grow bookings And reduce effort 297% increase in revenue 52% increase in gross bookings 33% lift during slow season 425% year-over-year revenue increase “LeisureLink delivered the advantage we needed to maximize our online revenues without increasing the burden of additional overhead.” – Jodi Boughton, Director of Inventory Management, Vacation Internationale
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27 The Proof 1.Over $1bn in bookings delivered to vacation property managers since 2007 2.Airbnb, Expedia, and Booking.com’s #1 global vacation rental partner 3.The first partner to be certified and deliver bookings on Airbnb and Villas.com (Booking.com) 4.100,000+ units in North America on the platform
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28 Michael de la Torre CRO, LeisureLink
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29 LeisureLink.com/Streamline-key-level
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31 The Complete Solution Promotions Content Accounting Reporting Rate Shopping Analytics Dashboard Account Manager Revenue Management Understanding Your Business
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32 Dynamic Pricing
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33 Channel Managers: It’s Still Manual Promotions Content Updates Account Managers Accounting Reporting
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34 The Complete Solution Promotions Content Accounting Reporting Rate Shopping Streamline Direct Connect Account Manager Revenue Management Understanding Your Business
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36 PMS Connections
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