1. DIOR “A woman's perfume tells more about her than her handwriting.” Christian Dior

2. History Founded in 1946 by designer Christian Dior French luxury goods company Headquarter in Paris, France Competitors include Chanel, YSL, Gucci, Versace and Prada

3. Target audience Christian Dior, is going all out to reach its niche target market Appeal to a youthful, refined clientele Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity

4. Positioning In 2006, Dior reconfirmed its position as a major fashion and luxury brand worldwide The company's focus is clearly on popularizing the segment (clothes, fragrance, make up and skin care) Export its fashion on all five continents

5. Product Miss Dior Chérie Launched in 2005 Status as a fragrance classic The world’s 5th bestselling perfume Becoming Miss Dior in 2012

6. Packaging With pink juice and packaging

7. Thank you http://www.youtube.com/watch?v=v1J1sGn5gas