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SWISS ARMY KNIVES CUTLERY TIMEPIECES TRAVEL GEAR FASHION FRAGRANCES | WWW.VICTORINOX.COM 1 MODULE I: VICTORINOX TRAVEL GEAR OVERVIEW
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2 WELCOME This training module is intended to provide an overview of the following: Victorinox brand and Travel Gear category Brief introduction of various product styles Features and benefits of the Travel Gear products Victorinox Travel Gear collections and services Following this training module: Review the training manual, leave behind and video for all applicable collections
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3 VICTORINOX, THE BRAND
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4 HERITAGE 92% global brand recognition Over 125 years of Swiss ingenuity Independent Swiss family enterprise with global reach
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5 Company Foundation 1st delivery of soldier knives to the Swiss Army 1921 HISTORY OF VICTORINOX World-wide expansion / US troops 1884 1891 Victoria + Inox (Stainless “Inoxidable”) = Victorinox 1945 The Original Soldier’s Knife Swiss Army Knives and Victorinox Cutlery today The Victorinox Factory in the early century Company is named Victoria in honor of Karl‘s mother and creation of the Cross & Shield 1909 Victoria Elsener
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6 1999 Retail London, Tokyo, Geneva, Düsseldorf, Stores:Boston, Los Angeles, Toronto, Paris, Hong Kong... 2007 Victorinox Swiss Army Fragrance re-Launch 2009 Launch of Victorinox Swiss Unlimited Launch of Victorinox Travel Gear 1989 Victorinox enters the world of Timepieces 2001 Launch of Victorinox Fashion HISTORY OF VICTORINOX
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TRAVEL | BUSINESS | EVERYDAY 7
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8 BREADTH OF THE BRAND 6 product divisions 8 global subsidiaries
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9 VICTORINOX RETAIL Flagship Stores –Düsseldorf –London Brand Stores –Brunnen –Geneva –Hong Kong –Los Angeles –New York –Paris –Shanghai –Tokyo –Toronto
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10 SWISS ARMY KNIVES Cornerstone of the brand Inspiration for all other product categories 95% global market share Available in over 120 countries
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11 SWISS QUALITY All products under the Victorinox brand embody the spirit of the “Original Swiss Army Knife” Victorinox has roots in the heart of Switzerland and has become an ambassador for Swiss quality around the world
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12 TRAVEL GEAR DISTRIBUTION
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13 TRAVEL GEAR BRAND POSITIONING
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14 TRAVEL GEAR CATEGORY OVERVIEW
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TRAVEL 15 TRAVEL
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16 PRODUCT POSITIONING - TRAVEL
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TRAVEL 17 BAG STYLES
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TRAVEL 18 STANDARD FEATURES - MATERIALS Pure Polycarbonate High Strength-to-Weight Ratio Reduces the Appearance of Scratches Nylon Fabric Moisture, Tear and Abrasion Resistant
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TRAVEL 19 Full Honeycomb Frame Maximum Impact Absorption Compression-molded Frame Retains Structure Under Heavy Loads STANDARD FEATURES - FRAME
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TRAVEL 20 STANDARD FEATURES - WHEELS Strong Wheel BaseEase-of-MovementSuperior Maneuverability
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TRAVEL 21 Dual–Trolley Aluminum Staging Handle Accommodates Users of Various Heights Curved Monopole Ergonomic and Reduced Weight- in-Hand STANDARD FEATURES – HANDLE SYSTEM
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TRAVEL 22 STANDARD FEATURES - ZIPPERS Provides Superior Burst StrengthAllows Contents to be Secured
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TRAVEL 23 STANDARD FEATURES - SUITER Features Wired Panel to Provide Sturdy Base and Foam Bolsters to Minimize Wrinkles
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TRAVEL 24 STANDARD FEATURES - FRONT POCKETS Quick Access Pocket
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TRAVEL 25 STANDARD FEATURES – COMPRESSION STRAPS Padding Eliminates Hard Creases When Compressed Multi-Purpose Storage and Compression Covers Greater Surface Area
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TRAVEL 26 STANDARD FEATURES - ATTACH-A-BAG Looped Clip Secures Item to Strap Use Together or Separately to Consolidate Items to Upright Secures Additional Bag to Front of Upright
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TRAVEL 27 STANDARD FEATURES - EXTRAS
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TRAVEL 28 SERVICE - SWISS TRACKER
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TRAVEL 29 SERVICE – ACCESS LOCK COMBINATION RECOVERY
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TRAVEL 30 SERVICE - WARRANTY Carry with Confidence ™ Guarantee –Guaranteed to be free from manufacturer’s defects for the life of the bag –Covers common carrier damage –Collections: Mobilizer NXT 5.0 and Werks Traveler 4.0 Lifetime Warranty –Guaranteed to be free from manufacturer’s defects for the life of the bag –Collections: Spectra, Avolve and CH- 97 2.0 Repair Centers Worldwide
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TRAVEL 31 MOBILIZER NXT 5.0 Road Warrior 20”/51 cm upright 9 lbs/4.1kg 22”/ 56 cm upright 9.9 lbs/4.5kg Premium, virgin ABS Full honeycomb frame One-touch, aircraft grade aluminum staging handle system Removable suiter in uprights Swiss Tracker Carry with Confidence Warranty
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TRAVEL 32 SPECTRA Combination of lightweight,durable design that makes a statement Global Carry-on 5.7lbs/2.6kg Extra-Capacity Carry-on 6.2 lbs/2.8kg 100% Pure Bayer Polycarbonate Eight-wheel construction Interior zippered mesh divider wall and y-shaped compression straps Swiss Tracker Lifetime Warranty
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TRAVEL 33 WERKS TRAVELER 4.0 For any destination 20”/51 cm upright 7.1lbs/3.2kg 22”/56 cm upright 7.7 lbs/3.5kg Tenacity ballistic nylon fabric Patented curved monopole handle system Simple Strap Bag System Expands up to 2.5”/6 cm Carry with Confidence Warranty
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TRAVEL 34 WERKS TRAVELER 4.0 Lighter, Easier and Better than Ever 20”/51 cm upright 7.1lbs/3.2kg 22”/56 cm upright 7.7 lbs/3.5kg Eight-wheel construction One touch, aircraft grade aluminum staging handle system U-Shaped front pocket Removable suiter Expands up to 2”/5 cm Carry with Confidence Warranty
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TRAVEL 35 AVOLVE Travel Ease 20”/51 cm upright 8.3lbs/3.8kg 22”/56 cm upright 9lbs/4.2kg 1500D Tedeolon fabric Compression molded back panel Four-wheel caster construction Front U-shaped pocket Expands up to 2”/5 cm Lifetime Warranty
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TRAVEL 36 CH-97 2.0 Adventure Seekers 20”/51 cm upright 7.1lbs/3.2kg 22”/56 cm upright 7.7lbs/3.5kg 1500D Tedeolon fabric with Versatek fabric Adjustable compression straps with mesh storage compartment Vertical zip pocket Expands up to 2”/5 cm Lifetime Warranty
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BUSINESS 37 BUSINESS
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38 PRODUCT POSITIONING: BUSINESS
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BUSINESS 39 TYPES OF BUSINESS CASES
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BUSINESS 40 STANDARD FEATURES - COMPUTER PROTECTION
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BUSINESS 41 STANDARD FEATURES - FABRIC Moisture, Tear and Abrasion Resistant Nice, Soft Hand Wears Nicely Over Time
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BUSINESS 42 STANDARD FEATURES - ORGANIZATION
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BUSINESS 43 STANDARD FEATURES - OVERNIGHT
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BUSINESS 44 STANDARD FEATURES - EXTRAS 24/7 Bag Reuniting Service
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BUSINESS 45 SERVICE - WARRANTY Carry with Confidence ™ Guarantee –Guaranteed to be free from manufacturer’s defects for the life of the bag –Covers common carrier damage –Collections: Architecture 3.0. Lifetime Warranty –Guaranteed to be free from manufacturer’s defects for the life of the bag –Collections: Werks Traveler Business Cases Repair Centers Worldwide
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BUSINESS 46 ARCHITECTURE 3.0 Classic style and superior organization for the global executive Isynetic ballistic nylon fabric Protection for any size laptop computer: 13”/33 cm, 15.6”/40 cm or 17”/43 cm Intuitive organization Retrax Retractable Wheel System Security Fast Pass Swiss Tracker Carry with Confidence Warranty
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BUSINESS 47 ARCHITECTURE 3.0 Retrax Retractable Wheel System Wheels store in wheel housing to protect clothing from dirt and debris Big Ben Mono Retrax and Rolling Parliament styles only Security Fast Pass Makes getting thru airport security screening quick and easy (applicable only in U.S.) Trevi with Security Fast Pass and Big Ben with Security Fast Pass only
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EVERYDAY 48 EVERYDAY
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49 PRODUCT POSITIONING - EVERYDAY
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EVERYDAY 50 AccessoriesWallets & Organizers Daybags TYPES OF EVERYDAY STYLES
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EVERYDAY 51 ALTMONT 2.0 Your Urban Adventure Gear Versatek fabric with 1680D nylon base Padded computer/portable device pocket Self-healing YKK zippers and Hypalon zipper pulls Lifetime Warranty
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EVERYDAY 52 ALTIUS 3.0 Iconic style, essential organization 100% genuine Napa leather ID window with mesh screen Credit cards slots eReader/Tablet cases Packaging serves as a convenient gift box Lifetime Warranty
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EVERYDAY 53 LIFESTYLE ACCESSORIES 3.0 Solutions for travel and everyday life –Security –Organization –Lifestyle –Packing –Business
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EVERYDAY 54 SECURITY Travel with piece of mind knowing your valuables protected
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EVERYDAY 55 ORGANIZATION A place for everything and everything in its place
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EVERYDAY 56 LIFESTYLE Perfect for travel, sightseeing or everyday use
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EVERYDAY 57 PACKING Solutions that keep essentials neat, organized and close at hand
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EVERYDAY 58 BUSINESS Perfect when business takes us away from home
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EVERYDAY 59 SERVICE - WARRANTY Lifetime Warranty –Guaranteed to be free from manufacturer’s defects for the life of the bag –Collections: Altmont 2.0, Altius 3.0 and Lifestyle Accessories 3.0 Travel Select Limited Warranty –Select pieces from Lifestyle Accessories 3.0 covered for 2 years from the date of purchase Repair Centers Worldwide
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60 NEXT STEPS Continue training on individual collections utilizing collection-specific training manuals and training leave behinds Training Manuals: Leave Behinds: Videos: Architecture 3.0 Altmont 2.0 Altius 3.0 Lifestyle Accessories 3.0 Werks Traveler 4.0 Capacity Leave behind Werks Traveler 4.0 Dual-Caster Leave behind Spectra Leave behind Mobilizer NXT 5.0 Spectra Werks Traveler 4.0 Avolve CH-97 2.0 Spectra Werks Traveler 4.0 Dual-Casters
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