1. Presentation by Emilie Deboo

2. History Christian Dior was a French fashion designer 1946- The founder of one of the world’s top fashion house, also called Christian Dior Dior launched his first fashion collection for Spring-Summer 1947. The new collection went down in fashion history as the "New Look"

3. Target Age: 25-over Market: -High taste -High education -High income relatively Gender: male, female and kids Social status: high

4. Brand image Elegant Romantic Classic Trendy Luxury Feminine Red carpet

5. Brand positioning 1.High price 2.In between neutral and daring colours In 2006, Dior reconfirmed its position as a major fashion and luxury brand worldwide!!!

6. Packaging = Classic and trendy

7. Competitors Biggest competitors

8. Slogan No official slogan – Always different J’adore Dior

9. THE END !!!!!