1. March 2 nd – 11 th Mid-Semester Module to Japan Emory University Goizueta Business School

2. Theme Exploring the uniqueness of Japan Learning to manage adversity 2

3. Why Japan ??? Economic Giant The 3 rd largest GDP The 2 nd largest contribution to the United Nations The 4 th largest country within the world trade context Unique history and culture The 1 st emperor ascend to the throne in B.C. 600. About 20 temples and shrines in Kyoto and Nara as the World Heritage Always fight with adversities such as earthquake Your Future You may be working in Japan or in Japanese firms, or most likely, working with Japanese firms so whatever you learn about Japan will serve for your future career. 3

4. Companies to visit ～ Japan as NO.1 ～ Toyota  The world’s largest automotive manufacturer  Owned Lexus and Prius brands  Employed approximately 316,000 people worldwide  “Just in time” and “Kaizen” method Nintendo  The world largest gaming company  Super-innovative in amusement (Wii, Pokemon)  More than $ 8 billion revenue and about 5,000 employees. 4

5. JR Central  Known as “Shinkansen” - Bullet Train  High quality - "clean", "eco-friendly", "safety", and "punctual" - transportation  More than $40 billion revenue and 40,000 employees Uniqlo (Fast retailing)  The world 4th fashion industry  Excellent operation system (SPA)  High quality and fashion-leader  Strong marketing strategy  Operating 1,000 stores in NY, Shanghai, Taipei, London, Moscow, Japan... Companies to visit ～ Japanese distinctive business ～ 5

6. Walt Disney  Supervising “Tokyo Disney Resort”  licensing “Disney”  Got into Japanese market in 1970’s Coca-Cola  The first Coca-Cola sold in 1920  Selling coffee drinks and tea drinks in addition to sodas  Manufactured and sold by bottling companies Companies to visit ～ Non-J companies in Japan ～ 6

7. Criteria for grade Pre-Assignment: Readings: Japan economic environment, culture, and company background 1 or 2 meetings - Introduction about Japan (people and culture) - Company introduction Deliverable: 1 page report about thoughts and insights after the trip Grading: Pass/Fail DS, HP or PS 7

8. Schedule March 2 nd through March 11 th in 2013 8

9. Schedule (March 2013) 9

10. Estimated Cost ~$3,300 All accommodation cost Transportations and group meals Included Airfare (tell us if you need a help) Expense for your free time including optional tours Cost for applying VISA Not included 10

11. Prof. Manish Tripathi Assistant Professor of Marketing 11

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13. Day 1 - Tokyo Mid-Semester Module starts. All participants will meet in Tokyo. Day 2 - Tokyo We go for a guided tour to the Tokyo Sky Tree and other must-see places such as the Emperor palace and the diet building. Emperor Palace The diet building Tokyo Sky Tree 13

14. Day 5 & 6 - Kyoto A guided tour and optional tours (Kyoto, Hiroshima, Koya-san, Osaka) Day 3 & 4- Tokyo Company Visit, two for each day Golden Temple Maiko Itsukushima Temple Koya-san 14

15. Day 7 - Nagoya Company visit to TOYOTA LEXUS factory PRIUS Shinkansen 15

16. Day 8 - Tokyo Day 9 & 10 - Tokyo Company Visit, Alumni Dinner Free time in Tokyo, Wrap-up, and Good-bye! 16

17. Need to Know Tour policy: Need to attend all of our schedule No refund after you pay full amount Maximum # of participants - 35 people Spouse: Take your significant others, but don’t take many boy or girl friends!! Vegetarian: Almost all of Japanese restaurants can’t serve vegetarian foods 17

18. Reference You Tube Search for “yokoso japan”, “Japan The Strange Country” or “visit japan campaign” JAPAN-GUIDE.COM Organized by non-Japanese Created for non-Japanese travelers Students! 2 nd year – Aki, Tatsu, Tom M 1 st year – Takashi, Rocky, Keita, Kenji, Shinji, Tom T, Ted 1 year-PGM － Tomoaki, Yuki Presentation will be posted on the conference 18

19. Thank you for your attention! Q & A 19