1. acebook Login: Ben Jackson & Jana Lee

2. Do you have a Facebook?

3. What is Facebook? Social networking site created in 2004 Creator: Mark Zuckerberg Currently has over 600 million active users 6

4. THE WALL 6

5. THE WALL: Explanation User profile page Post statuses, photos, links, videos, and questions Allows other users to comment or add other posts Other features: Events Poking Interests Notes Birthdays Interconnected with other Websites 6

6. “FRIENDS” 6

7. “FRIENDS” : Explanation Exclusivity: Only certain people can view your profile Option of public or private page Block people selectively Allows chat and messaging Exclusive communication 6

8. GROUPS 6

9. GROUPS - Explanation Allow people with common interests to come together Serve as message boards When Facebook was first created, it was mandatory to join a group Can be closed or open 6

10. Photos and Videos Can add personal photos into albums Choose a profile picture “Tag” friends in photo/video Comment and “like” pictures/comments 6

11. Videos – cont. 6

12. So… Facebook has many features, but how are these applicable to us? Besides the function of entertainment, what role in does Facebook play throughout out lives? The development of Facebook is the result of a growing U.S. cultural movement encouraging instant communication and relationships. The results have been mixed, with extensive advances in technology coupled with a loss of traditional values that has profoundly affected American societies.

13. History: Mark Zuckerberg Red-Green Colorblind: why Facebook is primarily blue Early reputation as programming prodigy Created Facebook from Harvard dorm room 2010 Time Person of the Year Personal wealth estimated to be $13.5 billion 7

14. Facemash Predecessor to Facebook Used pictures hacked from Harvard dorms Compared pictures of students Eventually shut down by school administration Zuckerberg gained notoriety 1

15. thefacebook.com February 2004 - Early version of Facebook Membership restricted to Harvard undergrad Other staff members: Eduardo Saverin: business Dustin Moskovitz: programmer Andrew McCollum: graphics Chris Hughes: spokesperson 1

16. Expanding March 2004: Stanford, Columbia, Yale Other Ivy Leagues – > most universities Sean Parker: entrepreneur Advised Zuckerberg, became company president Company moved to Palo Alto Changed name to facebook.com 2

17. Expanding – cont. First investment June 2004 from Peter Thief September 2005 – High school version September 26, 2006 – open to everyone above age of 13 October 24, 2007, Microsoft purchased 1.6% share in Facebook for $240 million 2

18. Value October 2007 – $15 billion September 2009 - cash flow turned positive for the first time November 2010 - $41 billion 8

19. Controversies Winklevoss twins Set of brothers who claim Zuckerberg stole their idea for Facebook Had previously approached Zuckerberg informally for a Harvard only social networking sight Settlement was reached for $20 million in cash and 1.2 million shares Twins reopened case Eduardo Saverin Co-founder of Facebook Conflicts with Zuckerberg following Sean Parker’s arrival into the company Ended with out of courts settlement and nondisclosure agreement 8

20. Advertising: Platform and Beacon Facebook Platform: Development Program to develop social applications for users Marked an increase in freedom being given to users of the site Beacon: Cross-site integration Share info on Facebook via browsing information on other sites Ex. eBay: let friends know what you have for sale Led to privacy concerns 1

21. Microsoft Facebook’s only partner for advertising Banner advertisements Taken from Microsoft’s advertisement inventory Often customized to the user Activities listed as “interests” Groups user is in 1

22. Causes: Communication Entrepreneurship Predecessors

23. Communication “When I made Facebook two years ago my goal was to help people understand what was going on in their world a little better. I wanted to create an environment where people could share whatever information they wanted, but also have control over whom they shared that information with.” Create connections between people 7

24. Entrepreneurship Built facemash “for fun” Zuckerberg enjoyed creating things Did not see Facebook as a means to become wealthy 7

25. Predecessors The idea of a social networking sight was not original: Ex. Myspace

26. Why Facebook > Myspace Overall Site Design & Organization Profiles Customization Pictures & Partnership with Flickr Music and Videos Sharing Communication Promoting Groups Relationship Statuses Co-Workers Finding Old Friends 9

27. Impacts Positive Communication Reconnection Marketing Negative Distraction Cyber-bullying Privacy: Identity Theft Social Problems?

28. Communication/Reconnection Facebook allows reconnection with old family and friends Frances Simpson and father Tony Simpson Reconnected after 50 years through Facebook Facebook is global: relationships can reach across the world Exception: China blocks Facebook, but has their own imitation website called Renren 10, 3

29. Cyber-Bullying/Privacy Easy to create an account and impersonate another person Anonymously bully others August 21, 2009, Keeley Houghton of Malvern, Worcestershire Became first person in Britain to be sentenced for actions on social networking site Groups can be created for any cause: Anti-Holocaust groups provoke controversy 4

30. Studies have shown… Kids spend increasingly long periods of time on Facebook Distraction from academics and family life Kids can become unhappy/jealous due to exposure to lives of peers Edinburgh Napier University: Facebook = stress Fear of missing out on information, fear of offending “friends” Leads to changing definition of “friends” 4, 5

31. So how does Facebook connect to the pre-21 st century?

32. Decline of Written Communication There has been a steady decline in physical communication: 50% email 29% text 13% pencil and paper For ages 15-24, only 5% communicate with pencil and paper This represents a gradual depersonalization of communication A different type of communication that is not based on physical contact is being established 11

33. Other Innovations! Telegraph - 1837 Telephone – 1870s Radio – 1860s TV – 1870s Personal Computer 1970s 11

34. What you should know... 1.What is Facebook? 2.What influences led to the creation of Facebook? 3.What are the goals of Facebook? 4.What effect has it had on America? 5.What connections can be drawn between Facebook and the past? 6.Has the effect of Facebook been positive or negative? 7.How does Facebook affect 21 st century America? 8.What role does Facebook play in an individual’s life?

35. Answers! 1.Facebook is a social networking sight created in 2004 allowing users to connect socially across the internet. 2.Facebook’s creation was spurred by Zuckerberg’s entrepreneuring spirit, as well as a demand for a more open social network. 3. Facebook’s goals are to provide an open network for user communication. 4.Facebook has revolutionized social networking in America, leading to a greater participation in social networking and internet usage.

36. More Answers! 5. Facebook has connections to past social networking sites such as Myspace, and also has been influenced by technology such as the telegraph, telephone, TV, and radio. 6. Facebook has both positive and negative effects. Positive Effects: Communication and Marketing Negative Effects: Identity Theft and Cyber Bullying 7. Facebook affects a 21 st century America by offering a social function for individuals to share ideas and parts of their daily life. 8. Facebook allows the individual to have a social experience without personal contact with others, extending the experience of life into the internet.

37. Bibliography 1.25, August. "Facebook - The Complete Biography." Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 17 May 2011.. 2.Carlson, Nicholas. "How Facebook Was Founded." Business Insider. Web. 17 May 2011.. 3."Chinese Facebook, Renren, Shoots for U.S. IPO | Reuters." Business & Financial News, Breaking US & International News | Reuters.com. 15 Apr. 2011. Web. 17 May 2011.. 4.Fuller, Annette, and John Hinton. "Facebook Can Stress Kids, Especially If Self- esteem Already Low." 2.journalnow.com. Web. 17 May 2011. 5.Romania, Arrangement For. "The FINANCIAL - Wasting Time on Facebook." The FINANCIAL - Home. Web. 17 May 2011. http://finchannel.com/Main_News/Geo/86471_Wasting_Time_on_facebook_/. http://finchannel.com/Main_News/Geo/86471_Wasting_Time_on_facebook_/

38. Bibliography (cont.) 6. Up, Clicking Sign. Welcome to Facebook - Log In, Sign Up or Learn More. 4 Feb. 2004. Web. 17 May 2011.. 7. Wednesday, Lev Grossman. "Mark Zuckerberg - Person of the Year 2010 - TIME." Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. Web. 17 May 2011.. 8. Wyld, Adrian. "Facebook." Nytimes.com. 12 May 2011. Web. 17 May 2011. 9. 10, June. "Facebook Hammers MySpace on Almost All Key Features." Social Media News and Web Tips €“ Mashable – The Social Media Guide. Web. 17 May 2011. http://mashable.com/2007/06/10/facebook-hammers-myspace-on-almost-all-key- features/ 10. Pyatt, Jamie. "Daughter Finds Dad on Facebook after 50yrs | The Sun |News." The Sun | The Best for News, Sport, Showbiz, Celebrities | The Sun| The Sun. 26 Jan. 2010. Web. 18 May 2011.. 11. "The Times 100 | Latest News | Communication." Business Studies Case Studies | GCSE AS A Level Business Studies Resources | Teacher & Student Revision Theory. Web. 18 May 2011..