1. CHELSEA/BUSHEL BASKET FARMERS MARKETS Stephanie Willette and Reiley Curran, St Joseph Mercy Chelsea Amount Requested: $14,720 Intervention also funding in:  Year 1: $14,440  Year 2: $19,470  Year 3: $22,858  Year 4: $17,190 Year 5: Chelsea Friends and Family Wellness Coalition Continuing or New Intervention:  Continuing  New

3. Intervention name Brief Description I. The Chelsea Farmers Market and Bushed Basket Markets act as a place for Chelsea residents and surrounding communities to acquire healthy, fresh food and receive health education through our Healthy Demonstrations. II. Target population – all ages III. Saturday and Bushel Basket Markets run May-October, with 25 days for each market. Wed runs 4 hrs, and Sat runs 5 hours. We will have a winter market Nov and Dec (if not longer) for at least 7 weeks, 4 hrs each market day. Link to Coalition’s 1 & 5 year plans With a highly accessible and visible venue and marketing support, we can provide an alternative hub for local, healthy food distribution. Our intervention addresses the Coalition’s goals of (a) increasing the number of individuals working toward and maintaining a healthy weight, (b) improving the availability and consumption of healthy foods, and (c) providing support and strategies for social and emotional wellbeing. 30% of adults in Chelsea/Dexter reported having high blood pressure, 25% high cholesterol, 6% diabetes, and 37% were either overweight or obese. The market offers healthy food and education about how eating can have a positive effect on health through our healthy demonstration tables and market literature. Our Prescription for Health Program specifically targets adults at risk for these diseases and gives education and incentive for changing eating/lifestyle habits. 15% of residents eat fast food 2+ times a week, and 19% claim to eat it 1 time a week. The markets provide a place to purchase healthy whole foods at an affordable price. We offer recipes and tastings/cooking tips through our food demos. 78% of our residents eat less than 5 servings of fruits and vegetables a day. With the majority of our vendors being produce vendors, providing vegetables at different price points, and a food demonstration area, we increase produce purchases and provide convenient access by car, bus, biking and walking. Year 5: Chelsea Friends and Family Wellness Coalition

4. List all the goals of the intervention SMARTGoal 1: Specific Goal Increase fruit and vegetable consumption How success will be measured We will use customer and vendor surveys, reporting from vendors, and our own counts of customers and vendors to measure progress. Describe what data will be collected and who will collect it Collected by market manager -Impact of market on healthy eating for customers (customer survey questions about ease of access, price, availability, if there was an effect on diet. etc) -Number of Healthy Demonstrations provided by the market and number of customers engaged -Customer counts for every market -Income from cash toward the market’s gross sales -Income from food assistance programs toward the market’s gross sales -Number of vendors selling produce, meat, eggs/dairy, baked goods, organic food, honey/jam, and crafts. Also the percentage of produce vendors vs overall vendor makeup. Why do you think the goal is achievable? The market has been in operation for over 25 years and has a strong history of success Is the timeline achievable Yes, May – Oct for summer markets and Nov – Dec for Winter Market 1. Increase fruit and vegetable consumption 2. Provide health education through healthy demonstrations, cooking demos and health related activities 3. Strengthen community around health by involving community partners and creating a fun, interactive environment centered around health Year 5: Chelsea Friends and Family Wellness Coalition

6. Units of Engagement Saturday: 650 people x 25 markets x.25 hours = 4,063 Wednesday: 340 people x 25 markets x.25 hours = 2,125 Winter: 169 people x 7 markets x.25 hours = 296 TOTAL: 6,484 Note – if this is an infrastructure intervention, units of engagement may not be applicable Key Evaluation Data Examples of data other than participants and number of events: Pre and post surveys for healthy demonstration education activities, such as change in eating habits and knowledge of cooking Impact of market on healthy eating for customers (customer survey questions about ease of access, price, availability, if there was an effect on diet. etc) Year 5: Chelsea Friends and Family Wellness Coalition

7. Responsible Parties & Organizations Who will: Obtain permits, etc. required: Stephanie Willette- Market Manager Finalize decisions like times, dates, etc.: Stephanie and Market Advisory Committee (MAC) Develop and implement marketing: Stephanie Recruit necessary volunteers: Stephanie Develop tools to collect data and collect data: Stephanie and interns Analyze data: Stephanie Develop plan to improve intervention: Stephanie, MAC, 5HT markets group Prepare storyboard, presentation(s) and reports: Stephanie Other specific tasks What organization are involved: 1. Organizations whose approval is required: City of Chelsea, St Joseph Mercy Hospital, Chelsea 2. Organizations who have committed to contribute to the intervention A. With volunteers: St Joseph Mercy, Kalamazoo College, Faith in Action B. With dollars: Fair Food Network, Washtenaw County Health Dept (prescription for health), Services for the Aging, WIC C. With other in-kind contributions: Faith in Action. Nancy Paul. Partner in Prescription for Health Program. Chelsea Chamber for organizing music and as advisor MOPS for children’s activities, Chelsea Update. marketing. City of Chelsea for use of the Palmer Lot and pole banners, 5 Healthy Towns through the Wellness Coalition. Help with long term planning. Fair Food Network for the Double Up Food Buck program.. Market Advisory Committee, includes long time vendors and city reps. Advises on on-going performance Wild About Summer Camp. Andrew Thomson. Campers visit the market in the summer. MIFMA. Training and techinical support. Year 5: Chelsea Friends and Family Wellness Coalition

9. Marketing Plan Be sure to include the 5H logo in marketing material (email Ashley) Take photos of your intervention (email them to Ashley or Matt) Ashley will help you with “how to” add to the Facebook Page Email matt@5healthytowns.org to get events on www.5healthytowns.orgmatt@5healthytowns.orgwww.5healthytowns.org MARKETING PLAN is:  Weekly newsletters for each market  Weekly articles in Chelsea Update  Regular posts to ChelseaMich  Facebook postings and sharing fb posting with community partners  Monthly advertisement in Sun Times  Yard signs day of event around town  Press releases before big events to Observer, Sun Times, etc Year 5: Chelsea Friends and Family Wellness Coalition

10. Proposed Budget (Total Budget = $32,920) ExpenseTotal amount Source of funding Manager Salary $ 18,720 Coalition and other ($5,000 from other) Market Assistant Salary $ 1,000.00 Coalition Food assistance programs (tokens) $ 6,000.00 Partner agencies (DUFB, PFH, SNAP, Senior and WIC) Print ads, signs, fliers $ 1,575.00 Vendor fees Supplies - misc. $ 100.00 Vendor fees MIFMA and Chamber Membership Dues $ 575.00 Vendor fees Entertainment $ 1,275.00 Vendor fees Website Maintenance $ 180.00 Vendor fees Space Rental $ 50.00 Vendor fees PO Box Rental $ 60.00 Vendor fees Print ads, signs, fliers $ 225.00 Vendor fees Supplies - misc. $ 100.00 Vendor fees Print ads, signs, fliers $ 250.00 Vendor fees (Winter) Supplies - misc. $ 100.00 Vendor fees (Winter) Space Rental $ 1,190.00 Vendor fees (Winter) Food Demos - state license $ 70.00 Fundraiser event Food Demos - supplies bought by us $ 250.00 Fundraiser event/food donations Food Demos - purchased service $ 1,200.00 Fundraiser event Year 5: Chelsea Friends and Family Wellness Coalition