1. Sue Fidler Charity Web Consultant sue@suefidler.com www.suefidler.com www.charityemail.co.uk www.internet4charities.org.uk

2. Sue Fidler Effective Websites

3. Sue Fidler what makes a good website? optimizing your site communicating and creating a buzz planning a website

4. Sue Fidler What makes a good website?

5. Sue Fidler What makes a good website? informative funny useful easy to use good navigation has what you want

6. Sue Fidler

9. They are all useful, clean, easy to navigate and it is obvious what they are for and how to use them People no longer have time to browse.. They don’t visit websites, they use them

10. Sue Fidler Optimizing: Making your website work harder.

11. Sue Fidler Optimizing: search engine placement meta tags

12. Sue Fidler Optimizing: search engine placement

13. Sue Fidler

15. Optimizing: search engine placement meta tags TITLE = SITE OR PAGE NAME on search engines and browser window

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17. Optimizing: search engine placement meta tags DESCRIPTION appears as description on search engines

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19. Optimizing: search engine placement meta tags KEYWORDS what people might search for you by

20. Sue Fidler Optimizing: search engine placement meta tags site map – allows search engines to spider your site

21. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration CHECK you are listed FREE listings

22. Sue Fidler SiteFirst Page? PlacedListed AsAbove the fold? www.alltheweb.comYes1stBluebell RailwayYes www.altavista.comYes1stBluebell RailwayYes www.aol.comYes1stBluebell RailwayYes www.ask.comYes1stBluebell RailwayYes www.dogpile.comYes1stBluebell RailwayYes www.everyclick.comYes1stBluebell RailwayYes www.excite.co.ukYes1stBluebell RailwayYes www.google.comYes1stBluebell RailwayYes www.hotbot.comYes1stBluebell RailwayYes www.lycos.comYes1stBluebell RailwayYes www.metacrawler.comYes1stBluebell RailwayYes www.msn.comYes1stBluebell RailwayYes www.yahoo.comYes1stBluebell RailwayYes

23. Sue Fidler Make sure you are registered with all search engines - cheap search placement www.ineedhits.co.uk www.jayde.com www.wpromote.com www.enhance.com www.mixcat.com ‘buzz’ marketing - sites that talk about sites www.dmc.co.uk www.b3ta.com del.icio.us digg.com Optimizing: search engine placement

24. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration links who links to you? how important are they?

25. Sue Fidler Optimizing: search engine placement

26. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration links copy

27. Sue Fidler Optimizing: search engine placement HEADER 1

28. Sue Fidler Optimizing: your homepage make best use of your space

29. Sue Fidler Optimizing: your homepage make best use of your space

30. Sue Fidler

31. Communicating:

32. Sue Fidler Cheap Communications: email

33. Sue Fidler Cheap Communications: email cheap - £50 set up and £10 pcm easy – html editor, address book manager personalised – name and content instant regular name gathering from website form

34. Sue Fidler Cheap Communications: email Facebook, MySpace and Bebo

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37. Cheap Communications: email Facebook, MySpace and Bebo Twitter

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39. Cheap Communications: email Facebook, MySpace and Bebo twitter YouTube and Flicker

40. Sue Fidler

42. Cheap Communications: email Facebook, MySpace and Bebo twitter YouTube and Flicker blogs

43. Sue Fidler Cheap Communications: Re-purposing content Save time and effort but spread the word…

44. Sue Fidler Cheap Communications: email blog

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46. Cheap Communications: email blog

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50. News, PR and web-watchers Build a list off online sites to send PR to: CharityComms mad.co.uk, PRWeek, NMA, Revolution, Brand Republic, Marketing Week… Building a Buzz:

51. Sue Fidler

53. Topical marketing: discussion boards email newsletters affiliate sites local groups amateur specialists regional and community groups myspace, facebook, beebo groups and networks Building a Buzz:

54. Sue Fidler Topical marketing: list topical keywords and phrases volunteer search build a spreadsheet divide by topic and type subject/interest area website/discussion forum/email list Building a Buzz:

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56. Topical marketing: send them an email - ask them if they could support you: add to their site put in their e-newsletter add to their offline news give them a toolkit provide logo, copy, images, banners Building a Buzz:

57. Sue Fidler

58. ASK YOUR SUPPORTERS TO TALK ABOUT YOU ONLINE They may belong to networks, groups, forums and sites that we have never heard of…

59. Sue Fidler Tools:

60. Sue Fidler Content Management Systems: Drupal Joomla Wordpress Tools:

61. Sue Fidler Plan or evaluate a website

62. Sue Fidler Websites: What is the purpose of your website? Who are your audiences? What are the key content areas?

63. Sue Fidler Websites: What is the key purpose of your website? campaigning, brand building, fundraising, ecommerce information service provision gateway

64. Sue Fidler What do your audiences want: Services Information Shopping Ways to support you How to get involved

65. Sue Fidler Who is your online community? important question No.1

66. Sue Fidler Audiences Supporters family friends colleagues community

67. Sue Fidler Audiences So each potential audience group may have a network that you can expand your ‘community’ into

68. Sue Fidler What are they looking for? important question No.2

69. Sue Fidler Purpose Provide Networking Build brand Provide Support Provide Service Campaigning Fundraising

70. Sue Fidler What tools suit the audience and purpose? Sue Fidler important question No.3

71. Sue Fidler website: Audience Content Audience Content

72. Sue Fidler USEFUL RESOURCES PAPERS Passion Persistence and Partnership www.nfpsynergy.netwww.nfpsynergy.net COMMUNITY BUILDING Free, Online Discussion Groups http://www.managementhelp.org/gen_rsrc/newsgrps/newsgrps.htm Using Message Boards to Build Community http://www.icthubknowledgebase.org.uk/messageboards Options for Online Discussions - Using the Internet to facilitate policy discussions http://www.techsoup.org/learningcenter/internet/page5270.cfm

73. Sue Fidler EMAIL Why do email newsletters? http://www.icthubknowledgebase.org.uk/whydoenewshttp://www.icthubknowledgebase.org.uk/whydoenews Best practice for sending email newsletters http://www.icthubknowledgebase.org.uk/bulkemail Best practice for building and designing email newsletters http://www.icthubknowledgebase.org.uk/buildingnewsletters http://www.icthubknowledgebase.org.uk/buildingnewsletters lots more at http://www.charityemail.co.uk/resourceshttp://www.charityemail.co.uk/resources

74. Sue Fidler FORUMS TO JOIN/FOLLOW Charity Web Forum http://tech.groups.yahoo.com/group/charitywebforum/ Frogloop – very good articles on online fundraising etc http://www.frogloop.com/ Techsoup Community http://www.techsoup.org/community YouthNet blog http://www.youthnet.org/ynblog/blog/ TOOLS Google Analytics http://www.google.com/analytics/ Blogger http://www.blogger.com/home Feedburner http://www.feedburner.com/fb/a/home Google links checker google search “links:www.mydomain.org.uk” Who Links to Me http://wholinkstome.com/ Addictomatic http://addictomatic.com/ PR CharityComms mad.co.uk, PRWeek, NMA, Revolution, Brand Republic, Marketing Week… Search Search engine info; http://searchenginewatch.com/ www.ineedhits.co.uk www.jayde.com www.wpromote.com www.enhance.com www.mixcat.com ‘buzz’ marketing www.dmc.co.uk www.b3ta.com del.icio.us digg.com Addictomatic http://addictomatic.com/ FORUMS TO JOIN/FOLLOW Charity Web Forum http://tech.groups.yahoo.com/group/charitywebforum/ http://tech.groups.yahoo.com/group/charitywebforum/ TOOLS Google Analytics http://www.google.com/analytics/ Blogger http://www.blogger.com/home http://www.blogger.com/home Feedburner http://www.feedburner.com Google links checker google search “links:www.mydomain.org.uk” Search engine info; http://searchenginewatch.com/

75. Sue Fidler Charity Web Consultant sue@suefidler.com www.suefidler.com www.charityemail.co.uk www.internet4charities.org.uk