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Swiss Air 2011 Q1. PART 1: SWISS AIR - BASEL3 PART 2: SWISS AIR - GENEVA11 PART 3: SWISS AIR - ZURICH19 Contents.

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Presentation on theme: "Swiss Air 2011 Q1. PART 1: SWISS AIR - BASEL3 PART 2: SWISS AIR - GENEVA11 PART 3: SWISS AIR - ZURICH19 Contents."— Presentation transcript:

1 Swiss Air 2011 Q1

2 PART 1: SWISS AIR - BASEL3 PART 2: SWISS AIR - GENEVA11 PART 3: SWISS AIR - ZURICH19 Contents

3 PART 1: SWISS AIR - BASEL

4 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Basel destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

5 Base: Basel destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

6 Base: Basel destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

7 How did you purchase your ticket? Base: Basel destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

8 Base: Basel destination The most important considerations The most important considerations when airline ticket purchasing

9 Frequent flyer program membership Base: Basel destination

10 Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

11 PART 2: SWISS AIR - GENEVA

12 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Geneva destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

13 Base: Geneva destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

14 Base: Geneva destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

15 How did you purchase your ticket? Base: Geneva destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

16 Base: Geneva destination The most important considerations The most important considerations when airline ticket purchasing

17 Frequent flyer program membership Base: Geneva destination

18 Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

19 PART 3: SWISS AIR - ZURICH

20 Beyond transfer flow – Zurich, Swiss Air Base: Zürich destination

21 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Zurich destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

22 Base: Zurich destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

23 Base: Zurich destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

24 How did you purchase your ticket? Base: Zurich destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

25 Base: Zurich destination The most important considerations The most important considerations when airline ticket purchasing

26 Frequent flyer program membership Base: Zurich destination

27 Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1


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