1. Created by BM|DESIGN|ER Pub 2011 default

2. Created by BM|DESIGN|ER PARTNERS Print / INIL SWS 3rd Party Content Providers Contra Partners VALUE PROPOSITION BRAND Quality Traffic & audience delivery Premium quality online advertising solutions Quality up to date news information and entertainment Up to date USER experience Unique credible content CUSTOMERS Advertisers - agency Advertisers - direct USER's Syndication Partners INTERNAL - INIL? KEY ACTIVITIES Technical Partners New revenue development & innovation Sales & Marketing proposition delivery Audience knowledge & growth Content management & display Platform development & maintenance Drive traffic & user engagement RELATIONSHIPS Advertisers Personal service, automated ad-builder, t-sales acquisition USER's eMail offers, social media, brand loyalty - (only at arms length today) KEY RESOURCES Skilled, connected & experienced salesteam Unique credible content Flexible technical platform BRAND Inhouse Experience - sales, tech, content DISTRIBUTION & ACQUISITION CHANNELS Inhouse Sales Search Engines Website Print AdBuilder IDWorks Social Media Partner Websites COST STRUCTURE VERY FIXED COST BASE LEAN / Low cost approach Staff Systems Content Technical Platform - Dev & Maint. REVENUE STREAMS / PRICING Advertising - display, sponsorship, B&B Syndication / licensing subscription - User's Affilliate Programs

3. Created by BM|DESIGN|ER PARTNERS Print / INIL SWS 3rd Party Content Providers Contra Partners VALUE PROPOSITION BRAND Quality Traffic & audience delivery Premium quality online advertising solutions Quality up to date news information and entertainment Up to date USER experience Unique credible content CUSTOMERS Advertisers - agency Advertisers - direct USER's Syndication Partners INTERNAL - INIL? KEY ACTIVITIES Technical Partners New revenue development & innovation Sales & Marketing proposition delivery Audience knowledge & growth Content management & display Platform development & maintenance Drive traffic & user engagement RELATIONSHIPS Advertisers Personal service, automated ad-builder, t-sales acquisition USER's eMail offers, social media, brand loyalty - (only at arms length today) KEY RESOURCES Skilled, connected & experienced salesteam Unique credible content Flexible technical platform BRAND Inhouse Experience - sales, tech, content DISTRIBUTION & ACQUISITION CHANNELS Inhouse Sales Search Engines Website Print AdBuilder IDWorks Social Media Partner Websites COST STRUCTURE VERY FIXED COST BASE LEAN / Low cost approach Staff Systems Content Technical Platform - Dev & Maint. REVENUE STREAMS / PRICING Advertising - display, sponsorship, B&B Syndication / licensing subscription - User's Affilliate Programs