1. End-User Involvement Call 2015 Coordinators’ Day, 21/04/2016 Cornelia Schauber, YOUSE GmbH

2. About YOUSE

3. © 2016 www.youse.de | End-User Integration | Cornelia Schauber We create innovations and integrate the needs of users in the process of product development. We research. To be aware of future trends and make them accessible for product innovations. Our Aim: Creating Innovative Products, Websites or Apps with genuine added value for users. Foundation 2009 - Offices in Berlin, Munich, Stuttgart - 14 employees Qualifications: Design, Ergonomic, Psychology, Sociology, Mechanical Engineering, Marketing YOUSE Philosophy: User Experience, pays dividends!

4. © 2016 www.youse.de | End-User Integration | Cornelia Schauber We know which UX-methods provide the best results for your research issues. Who are your users and what to they require, so solution approaches do address the users’ real needs? How is it possible to create intuitive designs, so users do not have to think actively about how to use the product? How is the relationship of usage defined? How to improve it? Shadowing / Observation Interviews Online-Surveys Personas / Moodboards Focus group Diary-studies... Customer Journeys Design Scenarios (Rapid) Prototyping User Stories Card Sorting Proof of Concept... Usability / UX Tests / Field test Expert evaluation / Walkthrough Wizard-of-Oz Thinking Aloud... USER RESEARCH DESIGN & DEVELOPMENT TESTING & EVALUATION YOUSE Holistic methodical expertise

5. © 2016 www.youse.de | End-User Integration | Cornelia Schauber YOUSE Some of our Research Projects KANTATE (BMBF) ALIAS (AAL-JP) Trans.Safe (AAL-JP) Robot-ERA (FP7) LeguAN (BMELV) MyCyFAPP (Horizon2020) GuidingLight (AAL-JP) CONTACT (BMBF) LivingCare (BMBF)

6. End-User Integration: The Basics

7. © 2016 www.youse.de | End-User Integration | Cornelia Schauber User integration Surveys, Interviews - and loads of Desk Research Survey of end-user organizations Survey of user integration methods employed -3 telephone interviews -Online survey (44 responses) -Analysis of ca. 30 deliverables Knowledge Base Guideline + Toolbox Goals Steps taken -Online survey (86 responses) -Analysis of 104 proposals -Online-research -Creation of database -Research on user integration methods from various fields -Analysis and evaluation of methods -Analysis of ca. 30 deliverables -Secondary research (online, articles, statistics)

8. © 2016 www.youse.de | End-User Integration | Cornelia Schauber User Integration Understanding User Centered Design Phase 1: Understanding Understand needs of end-user groups Understand state-of-the art of the technology Phase 2: Conceptualization Define target group Create ideas to fulfil user needs Develop use cases Phase 3: Testing & Iteration Test components or system in realistic /real environments Repeat tests if necessary Create business model Test business model (e.g. pricing) Business Modelling © 2013 www.youse.de

9. © 2016 www.youse.de | End-User Integration | Cornelia Schauber 7 Issues to Consider Before Integrating Users From Goal Setting to Ethics Set targets Specify target/user group Select UI method Recruit users Incentivize Establish a goal for user integration Create a common understanding within the project team Understand user groups (e.g. primary, secondary, tertiary users) Select users according to innovation phase Select UI method according to Aim of UI Users of UI Effort Individual/pers onal recruiting Group recruiting (e.g. in sport clubs) Professional recruiting Extrinsic motivation (e.g. money) Intrinsic motivation (e.g. personal satisfaction, social inclusion) Prepare for the unforeseen What happens with dropouts What happens with accidents What happens with delays Consider the ethics Be sure to have an informed consent Be sure to have an exit strategy for the end of the UI

10. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Benefits of integrating users Different phases, different benefits Phase 1: Understanding Avoid misunderstandings of user needs Avoid incorrect generalisations Identify real user needs Identify market potentials Save on costs by avoiding blind alleys Understand ethical issues Phase 2: Conceptualization Utilise users’ creative potential Consider users’ experiences when developing problem-solving tactics Allow users, engineers and stakeholders cooperate in solution development Phase 3: Testing & Iteration Make sure that the innovation works without mistakes Make sure that its usability for the target group is as high possible Understand the buying process of decision makers and buyers (not necessarily end-users) Develop a marketing strategy that works with the targeted users Business Modelling © 2013 www.youse.de

11. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Limits of Integrating Users  Risk of listening to the wrong ideas and developing the wrong product  High cost of integrating users  High time requirements for integrating users  Difficulty with recruiting the right users  Lack of knowledge regarding the best user integration methods  Risk of violating ethical considerations

12. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Sources of methods for user integration User Integration Ethnograhic Studies User Inclusion Workshops Usability Studies User Testing Interviews Design Thinking User Studies Market Research © 2013 www.youse.de Marketing Engineering Social Sciences Ergonomics Design Scrum Medical Sciences... Service Design Interface Design Questionnaires Rapid Prototyping Card Sorting Field Trials Agile Diary Studies Focus Groups Customer Journey Experiments

13. End-User Integration: The Supporting Material

14. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox Knowledge BaseGuidelineToolbox

15. © 2016 www.youse.de | End-User Integration | Cornelia Schauber www.aal-europe.eu/involving-end-users Supporting Material for Integrating Users Where to find it:

16. Methods of User Integration

17. © 2016 www.youse.de | End-User Integration | Cornelia Schauber User Integration The Process Phase 1: Understanding Understand needs of end-user groups Understand state-of-the art of the technology Phase 2: Conceptualization Define target group Create ideas to fulfil user needs Develop use cases Phase 3: Testing & Iteration Test components or system in realistic /real environments Repeat tests if necessary Create business model Test business model (e.g. pricing) Business Modelling

18. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Toolbox Overview

19. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 1- Understanding Method Example: Shadowing

20. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 1- Understanding Method Example: Shadowing

21. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 2 – Conceptualization Method Example: Walt-Disney

22. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 2 – Conceptualization Method Example: Walt-Disney

23. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 3 – Testing Method Example: Paper-Prototyping

24. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 3 – Testing Method Example: Paper-Prototyping

25. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Seite 25 Questions? Remarks?

26. Thank you for your attention! YOUSE GmbH Berlin Winsstraße 62 | 10405 Berlin, Germany +49 (30) 20 17 98 00 YOUSE GmbH München Kyreinstr. 18 | 81371 Munich, Germany +49 (89) 21 55 63 47 www.youse.de | info @ youse.de YOUSE GmbH Stuttgart Gutenbergstr. 77a | 70179 Stuttgart, Germany +49 (89) 21 55 63 47