1. MARKETING AUTOMATION: HOW CMOs CAN MAKE A DIFFERENCE TO THEIR BOTTOM LINE? Webinar - December 18, 2015 at 11:00am – 11:45am IST Veer Bothra Chief Innovation Officer netCORE Solutions Gaurav Paneri Product Marketing Manager netCORE Solutions @veer @gaurav_pan eri

2. SPEAKERS: Veer Bothra Chief Innovation Officer netCORE Solutions @veer Gaurav Paneri Product Marketing Manager netCORE Solutions @gaurav_paneri

3. THINGS TO REMINDER You will get an email with slides and recording post webinar Please use the chat window to ask questions during the webinar Use below hashtags and handle to tweet during the webinar @netcoresolution #netCOREWebinar #smartech #marketingautomation Tweet Questio n Slides & Recording

4. AGENDA The Age of the customer Digital Era and Personalized Marketing What is Marketing Automation Why you should CARE? Building Blocks & Principals of Marketing Automation Marketing Automation: Smartech Video Use Cases Key Takeways - Making difference to your bottom line! Q/A

5. “In the absence of communication among your customers, advertising rules. Once your customers communicate with each other, it’s the customer experience that counts.” - Martha Rogers, Author of Extreme Trust

6. BRAND CUSTOMER THE AGE OF THE CUSTOMER Customer is CONNECTED, MOBILE, SOCIAL and INFORMED… Are easily TURNED OFF by MARKETING MISTAKES LEAVE CLUES – A trail of digital footprints

7. TRENDING CHANGES IN INDIAN CUSTOMER Go to Croma, check price and buy online Sharing homework (and more) on WhatsApp Using Facebook almost entirely on mobile Paying bills online Skipping queues for all kinds of tickets Not relying on print or TV for the News Watching missed TV serials on YouTube Rural Bihar listening to mobile radio

8. DIGITAL ERA LEADS TO PERSONALIZED MARKETING Mass Marketing Segmented Marketing Personalised Marketing Hi Puja, Thank you for stopping by our website.

9. What is Marketing Automation? “ “

10. MARKETING AUTOMATION IS… It helps to…. … software that helps marketers to streamline digital communication, automate repetitive marketing tasks and deliver relevant and personalized customer experience. … the ability to target cross-channel communications with automated triggered workflows. ACQUIREENGAGERETAINMAXIMISE

11. Why You Should Care? “ “

12. MARKETING SHOULD BE ACCOUNTABLE Marketers are measured on results Results are evaluated against other channels (including outbound) Your Company has a finite marketing budget, don’t you want to use that budget effectively?

13. MARKETING AUTOMATION IS STRATEGIC Better Reporting=Better Forecasts, more competitive sales and marketing. Marketing Automation is making breakthrough into industries that were previously “un-automated”. Most companies know they need automation but don’t know how to implement.

14. TOP REASONS FOR EVALUATING MARKETING AUTOMATION SOFTWARE Improve lead management Automated workflows Cross-channel communication No personalization through current system Campaign management Track customer behavior Get unified view of customer Analytics and reporting

15. START THINKING WORKFLO WS

16. BUILDING BLOCKS OF MARKETING AUTOMATION Unified View of Customer Data Capture - Behavioural, Social, Profile Predictive Analytics Personalised & Relevant Content MarketingEngagementMulti-channel

17. 3 PRINCIPLES OF MARKETING AUTOMATION 1. Unified View Of Customer

18. 3 PRINCIPLES OF MARKETING AUTOMATION 2. Cross-channel Automation

19. 3 PRINCIPLES OF MARKETING AUTOMATION 3. Data-Driven Personalisation

20. MARKETING AUTOMATION HELPS IN THROUGH OUT CUSTOMER JOURNEY ACQUIREENGAGERETAIN

21. netCORE Smartech “ “

22. NETCORE’S SMARTECH Do-it- yourself easy to use interface Netcore Smartech … … is a cross-channel customer activity based marketing automation platform. WYSIWYG workflow designer – no coding required Cloud- based platform Multi-channel – Email, SMS, Voice, Push notification

24. USE CASES “ “

25. ▪Challenge: ▪Create nurturing programs for the leads based on the who and where they are in the buying process. ▪Solution: ▪Segmenting the leads based on standard reasons. ▪Targeting each segment program through a cross- channel content program. ▪Check Customer activity and retarget them through relevant channel. ▪Can be implemented for both new leads and dropped leads. Click Did not open Reminder SMS Segment 1 Check for form fill up Filter data into multiple segments based on reason Send Email No Yes Webhook API call Check click Yes No Call center LEAD NURTURING 1.

26. ▪Challenge: ▪Reaching out to the people who are stuck at the checkout page and need assistance. ▪Solution: ▪Track customers who are stuck at the checkout page. ▪Send them automated voice calls and ask if they need help. ▪If yes, connect to call centre in real-time. Checkout page Send IVR call for help Connect to call center Stuck for 10 mins Presses key for help SHOPPING CART CHECKOUT ASSISTANCE 2.

27. ▪Challenge: ▪Brand only had mobile numbers of their customers. Need to collect more data points like Email ID, Address. ▪Solution: ▪Send SMS asking for more details with link. ▪Once user clicks on the link, direct them to landing page. ▪Collect data for form and store it in a DB ▪Send verification link on the Email ID. ▪If user clicks, set status of the email as verified. SMS with link Fills up the form Update status to Verified Purchased a product on PoS Stores data Verification Email Clicks PERSONALISED RE-TARGETING 3.

28. KEY TAKEAWAYS “ “

29. Winning In “The Age Of The Customer” Digital Era Forces Personalised Marketing Marketing Automation is Strategic Seamless Customer Journey Only With Marketing Automation Companies that nurture customers generates 50% more quality leads at 33% lower cost. By 2020, customers will manage 85% of their relationships without talking to human. 79% of top performing companies have been using Marketing automation for more than 2 years. Making The Difference To Your Bottom Line

30. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing automation is to increase revenue. 75% of Companies using Marketing Automation see ROI within 12 months, 44% within 6 months. MAKING THE DIFFERENCE TO YOU BOTTOM LINE

31. Q/A “ “

32. “ “ Experience the Smartech demo, give a missed call on +91 22 6199 9807

33. Thank you for joining We will email the recording and slides to you soon “ “