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EASY IS AWESOME
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Agenda SAGE is… Features and Benefits Product Information Marketing Roadmap Appendix 2 © 2015 EchoStar — privileged and confidential
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What is SAGE Easy Is Awesome! Easy on the mind Easy to set up Easy to control Easy to manage Easy to afford 3 © 2015 EchoStar — privileged and confidential
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What is SAGE? A fully integrated, self-monitoring security and home automation management solution SAFE: –Secure (Keep all bad guys away) –Affordable (No Monthly Fees) –Flexible (Fits your custom needs) –Easy (Anyone can use) Easy control and management: – TV as a control panel –One mobile app 4 © 2015 EchoStar — privileged and confidential Hub + Devices + Mobile
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Service Level Plans 5 © 2015 EchoStar — privileged and confidential Service LevelsEssentialPremiumPremium 2XPremium 3XPremium 4X Monthly Fee$0$9$14$19$24 Annual$0$96$156$216$276 Video Storage--1 Camera2 Cameras3 Cameras4 Cameras Camera support10 MyLocal911-- Live Stream Download Video On TV UI Mobile App Rules Tech Support Functional Service Grid
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TV Experience Integration TV as a Control Panel Integrates control of devices onto the consumer’s TV Consolidates device management for a blended user experience Works with any service provider 6 © 2015 EchoStar — privileged and confidential
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Mobile App – Familiar Mobile Counterpart Functions just like the TV control panel Receive alerts –Simultaneous across all household devices Stream live and recorded video View recorded video from cloud Android/iOS tablets and mobile phones 7 © 2015 EchoStar — privileged and confidential One free app = All access control
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How it Works 8 © 2015 EchoStar — privileged and confidential Mobile Apps Outdoor cameras Indoor cameras Window, Door, Garage Sensors Locks Lights Wall switches Doorbells HDMI Motion Sensors Thermostats EchoStar/Sling Servers Set-top box Television HDMI Cloud Internet Android & iOS tablets & phones Home Security & Automation for everyone integrated with the TV experience
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Features MyLocal911 –Self-monitored security that really works Easy Install for Anyone –Empowering the DIYer with detailed info Rules –Easy to get system set-up with a simplified user experience Encrypted Communications –Protection from all types of bad-guys and hackers 9 © 2015 EchoStar — privileged and confidential
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Features - MyLocal911 The need for MyLocal911™ self-monitored security The Problems: –80% of U.S. households do not own a security system 1 as they see limited value in monthly fees –94-99% of monitored security alarms are false alarms 2 –Monitored alarm responses take up to 45+ minutes in large cities, yet a burglary takes only 10 minutes 3 –When away from home, you can’t call 911 for your local authorities to respond to an emergency situation 10 © 2015 EchoStar — privileged and confidential 1 http://www.securitysystemsnews.com/taxonomy/term/7017http://www.securitysystemsnews.com/taxonomy/term/7017 2 http://freakonomics.com/2012/04/05/the-hidden-cost-of-false-alarms-a-new-marketplace-podcast/http://freakonomics.com/2012/04/05/the-hidden-cost-of-false-alarms-a-new-marketplace-podcast/ 3 http://lenpenzo.com/blog/id21210-reasons-why-monitored-home-security-systems-are-for-suckers.htmlhttp://lenpenzo.com/blog/id21210-reasons-why-monitored-home-security-systems-are-for-suckers.html
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Features - MyLocal911 11 © 2015 EchoStar — privileged and confidential Get emergency help from your local 911 dispatch, even if you're far from home The MyLocal911 Solution: –Faster response in emergency situations compared to traditional 911 calls by 24/7 call centers, also because the home owner is calling with a verified issue –Make a voice call to emergency response authorities –Simultaneous alerts to TV and multiple mobile devices –Connect directly to your home area’s 911 operator –Verified emergencies result in emergency arriving 9x faster 1 –Reduction in false alarm fines 1 TBD Source
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Features – Easy Install for Anyone Easy system provides: Simple to use user interface Help install videos built into the UI Available on TV and Mobile devices Wireless connection to all devices Easy access to support No 110VAC/220VAC access required* Customizable to work for you Free downloadable Android and iOS mobile app 12 © 2015 EchoStar — privileged and confidential * Cameras and Thermostat exceptions
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Features – Rules Customizable Rules Easy to make SAGE Work for you Set an event trigger and experience multiple responses 13 © 2015 EchoStar — privileged and confidential
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Features – Encrypted Communications Designed with multiple levels of highly secure, end-to-end encrypted communications Protects privacy and avoids electronic break-ins and pranks Uses the latest encryption technologies Embedded Protocols: –ZigBee, Z-Wave, Wi-Fi, & Bluetooth 14 © 2015 EchoStar — privileged and confidential
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SAGE Kits 15 © 2015 EchoStar — privileged and confidential
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SAGE Starter Kit 16 © 2015 EchoStar — privileged and confidential
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SAGE Security Kit 17 © 2015 EchoStar — privileged and confidential
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SAGE Automation Kit 18 © 2015 EchoStar — privileged and confidential
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Devices at Launch 19 © 2015 EchoStar — privileged and confidential Wide range of solutions available to fit customer wants/needs * Unique to SAGE Outdoor Camera*Indoor Camera Door/Window Sensor Deadbolt LockMotion Sensor ThermostatDoorbell Sensor *Light Switch * Light Dimmer & Appliance Switch LED Light BulbLED Indoor Flood
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Outdoor Camera Outdoor Camera for Anyone ✓ High Performance (Wi-Fi inside) ✓ Secure (encrypted data) ✓ No drilling (flat cable through a window) ✓ No custom installer needed 20 © 2015 EchoStar — privileged and confidential EASY is Awesome! 1.Place camera outside 2.Connect to flat cable and insert over a closed window 3.Connect to Wi-Fi bridge plugged into an outlet
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Doorbell Sensor 21 © 2015 EchoStar — privileged and confidential Doorbell Sensor for Anyone ✓ Theft protected (installed inside home) ✓ Maintains in-home audible chime ✓ No drilling (stick inside or next to chime) ✓ No need to purchase new doorbell or chime ✓ No custom installer needed EASY is Awesome! 1.Connect 3 wires to existing chime in screw terminal 2.Velcro module in place
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Light Switch 22 © 2015 EchoStar — privileged and confidential Light Switch for Anyone ✓ No need to touch high voltage ✓ Maintains traditional control of light ✓ Sleek design ✓ Can be paired with multiple lights ✓ No custom installer needed EASY is Awesome! 1.Put existing light switch to the ON position 2.Attach SAGE light switch on top
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Marketing - Target Markets 23 © 2015 EchoStar — privileged and confidential Security solutions are not prevalent in today’s domestic homes: 80% of U.S. population does NOT have security 85% of EchoStar employees do NOT have security –Lack of value in expensive monthly plans Target Market: Looking at the 80% with a finer lens: “Gen-First” Primary – Millennials Secondary – Baby Boomers Those experiencing life changes of: First Spouse First House First Baby First Empty-Nest First 2 nd Home First Time caring for a parent
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Marketing - Website Focus An easy user experience for all Easy to purchase –Responsive for mobile users 4 out of 5 millennials shop directly from mobile devices –Minimize clicks to buy –Highlight pertinent product/feature info & customer benefits Engaging impactful content/imagery Clear call-to-actions to support product sales 24 © 2015 EchoStar — privileged and confidential
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Marketing – Website Interactive Graphic Clickable interactive image to see what the SAGE ecosystem can do for you! 25 © 2015 EchoStar — privileged and confidential
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Product Catalog 26 © 2015 EchoStar — privileged and confidential
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SAGE Vision © 2014 EchoStar — privileged and confidential 27 SAGE storefront Club retail Service providers Home security and automation Elderly & healthcare Pet care Energy management Video conferencing Interactive apps International 3 rd -party certification Exponential growth possibilities…this is just the beginning! Sling TV/OTT Automotive Commercial security and automation Games Education Shopping VoIP Slingbox Independent retailers/distributors Big box retail DISH One doorknockers Go-to-Market Approach Sales Channel Approach
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Ongoing Roadmap 28 © 2015 EchoStar — privileged and confidential 1 st Release (Launch) DEVICESFEATURES A19 Light bulb Battery Backup Appliance module Cloud video storage 10 days per camera BR30 Large Indoor flood Compelling UI Door/window/garage Sensor Dream install using UI/Video Door lock Encrypted communications E* Doorbell Interface Home/Away system status E* Wall plate light switch Mobile Apps Indoor camera MyLocal911 call from Mobile Lights dimming module Notifications Apple/Google Motion sensor Notifications on/off TV/Mobile Outdoor camera w/indoor Wi-Fi / Flat Cable On the TV RF Remote On-board video storage (Hughesnet or if no internet) Thermostat Rules multiple actions USB broadband backup Rules single triggers yard sign / Window stickers Save video on Web Portal Self-monitored security/simultaneous Notifications Time-based Thermostat Troppus FixIt integration Video Surveillance live / recordings 2 nd Release DEVICESFEATURES E* Contact sensorLighting zones Nest ThermostatReset router or modem with appliance (on/off) module to regain internet connectivity. IPDatatel Pre-wired Security Adapter Wall outlet icon for appliance module instead of lights icon Nest Camera Nest Protect Smoke/CO Detector PAR38 outdoor flood Wired ZigBee on/off/dim Light Switch (Not self-install, 110 VAC wiring) 3 rd Release DEVICESFEATURES EchoStar beeper/repeater (battery) light with volume/intensity settings Intercom between camera and mobile EchoStar loud prog. sound generator (barking dog, Siren, etc.) Manage Notifications on Mobile (Home/Away/TV) Garage door controlNotifications on sounds R20 small indoor floodRules doorlock wrong keypad code entered trigger Rules time based triggers Rules with multiple event triggers Starter kit installation wizard Website full control via browser ZigBee channel change for RF performance
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SAGE Advantages in Summary 29 © 2015 EchoStar — privileged and confidential MyLocal911 - Live voice calling 911 from anywhere Integrated with the TV viewing experience + Mobile Apps Ultra easy to use and self-install Best value market offering Amazing user interface Fastest emergency response time with simultaneous multiple alerts Avoids false alarms High definition video surveillance recorded evidence Records video events, even if alerts not set Outdoor camera is self-install Light switch maintains legacy on/off control Door Bell interface inside the house Fastest roadmap velocity due to EchoStar's end-to-end offering Multiple wireless standards Encrypted communications end-to-end
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Thank You © 2015 EchoStar — privileged and confidential
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Appendix © 2015 EchoStar — privileged and confidential
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SAGE Main Menu 32 © 2015 EchoStar — privileged and confidential
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Cameras Menu 33 © 2015 EchoStar — privileged and confidential
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Lights Menu 34 © 2015 EchoStar — privileged and confidential
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Locks Menu 35 © 2015 EchoStar — privileged and confidential
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Thermostats Menu 36 © 2015 EchoStar — privileged and confidential
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On-screen Alerts 37 © 2015 EchoStar — privileged and confidential
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Rules Menu 38 © 2015 EchoStar — privileged and confidential
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Add a New Rule 39 © 2015 EchoStar — privileged and confidential
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Add a New Rule (cont.) 40 © 2015 EchoStar — privileged and confidential
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Add a New Rule (cont.) 41 © 2015 EchoStar — privileged and confidential
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Rules: Quick Menu 42 © 2015 EchoStar — privileged and confidential
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Add New Devices 43 © 2015 EchoStar — privileged and confidential
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Add New Lighting Device 44 © 2015 EchoStar — privileged and confidential
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Add New Lighting Device – Pair Device 45 © 2015 EchoStar — privileged and confidential
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Add New Lighting Device – Name Device 46 © 2015 EchoStar — privileged and confidential
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Add New Lighting Device – Success 47 © 2015 EchoStar — privileged and confidential
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Manage Devices 48 © 2015 EchoStar — privileged and confidential
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Manage Lighting Devices 49 © 2015 EchoStar — privileged and confidential
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SAGE Mobile Applications © 2015 EchoStar — privileged and confidential
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Mobile: Main Menus 51 © 2015 EchoStar — privileged and confidential iOSAndroid
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Mobile: Lights Menus 52 © 2015 EchoStar — privileged and confidential iOSAndroid
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Mobile: Locks Menus 53 © 2015 EchoStar — privileged and confidential iOSAndroid
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Mobile: Sensors Menus 54 © 2015 EchoStar — privileged and confidential iOSAndroid
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Mobile: Thermostats Menus 55 © 2015 EchoStar — privileged and confidential iOSAndroid
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Mobile: Live Cameras Menus 56 © 2015 EchoStar — privileged and confidential iOSAndroid
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