4. Consistent experience is everything

5. End-to-end mobile BI Advanced Analytics Enterprise-grade DW Mission critical OLTP Speed Agility Proven Feedback SQL DB New innovations Across customer base Cloud-First ApproachSQL Server 2016 Continuous enhancements The best SQL Server release in history

7. Scales on the fly Learns & adapts Works in your environment Secures and protects Efficient for SaaS developers

8. Learns and adapts with your application  Anomaly detection  Performance insight  Index advisor  Actionable recommendations

9. 51020501001252505001,0001,750 Database transaction units BasicStandardPremium

10. Basic StandardPremium 125 2004001,000 1,200 Min/max DTUs per second per DB

11. Works in your development environments

12. Protects and secures your app’s data

14. SQL Server 2016 Operational DBMS Business Intelligence Data Warehouse Advanced Analytics R + in-memory at massive scaleSelf-service BI per UserTPC-H non-clustered 10TB

15. [1] *Gartner “Magic Quadrant for Operational Database Management Systems,” by Donald Feinberg, Merv Adrian, Nick Heudecker, Adam Ronthal, October 2015 [2] *Gartner “Magic Quadrant for Business Intelligence and Analytics Platforms,” by Rita Sallam and Josh Parenteau, February 23, 2016 [3] *Gartner “Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics,” by Mark Beyer and Roxane Edjlali, February 12, 2015 [4] *Gartner “Magic Quadrant for Advanced Analytics Platforms,” by Lisa kart, Gareth Herschel, Alexander Linden, Jim Hare, February 9, 2016. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Industry Leader

16. SQL Server Database Engine HA/DR Reference Architectures Appliances Data Warehousing Dimensional Modeling, Star, Snowflake, Polybase Physical / Virtual Deployment Relational, XML, JSON, Spatial, FullText, Binary, Image, FileTable, Filestream Columnstore Row Store In-Memory APS Massively Parallel Processing StretchDB Log Shipping AlwaysOn Replication Integration Services Data Quality Services Master Data Services Buffer Pool Ext. Query Store Resource Governor Row level security, Transparent Data Encryption, Always Encrypted, Data Masking, Auditing, Compliance SQL Agent, Database Mail, Linked Servers, Managed Backup, Backup to Azure Analysis Services Tabular, Multi-Dimensional PowerPivot, BISM, Data Mining, KPI, BISM Reporting Services Native, SharePoint Integrated R Services FCI AG Polybase

17. SQL Server Database Engine HA/DR Reference Architectures Appliances Data Warehousing Dimensional Modeling, Star, Snowflake, Polybase Physical / Virtual Deployment Relational, XML, JSON, Spatial, FullText, Binary, Image, FileTable, Filestream Columnstore Row Store In-Memory APS Massively Parallel Processing StretchDB Log Shipping AlwaysOn Replication Integration Services Data Quality Services Master Data Services Buffer Pool Ext. Query Store Resource Governor Row level security, Transparent Data Encryption, Always Encrypted, Data Masking, Auditing, Compliance SQL Agent, Database Mail, Linked Servers, Managed Backup, Backup to Azure Analysis Services Tabular, Multi-Dimensional PowerPivot, BISM, Data Mining, KPI, BISM Reporting Services Native, SharePoint Integrated R Services FCI AG Polybase

18. SQL Server Database Engine HA/DR Reference Architectures Appliances Data Warehousing Dimensional Modeling, Star, Snowflake, Polybase Physical / Virtual Deployment Relational, XML, JSON, Spatial, FullText, Binary, Image, FileTable, Filestream Columnstore Row Store In-Memory APS Massively Parallel Processing StretchDB Log Shipping AlwaysOn Replication Integration Services Data Quality Services Master Data Services Buffer Pool Ext. Query Store Resource Governor Row level security, Transparent Data Encryption, Always Encrypted, Data Masking, Auditing, Compliance SQL Agent, Database Mail, Linked Servers, Managed Backup, Backup to Azure Analysis Services Tabular, Multi-Dimensional PowerPivot, BISM, Data Mining, KPI, BISM Reporting Services Native, SharePoint Integrated R Services FCI AG Polybase

19. Faster with SQL 2016

20. Backing StorageRow Size (Bytes) Transactions / sLatency (ms) SSD* (Block)102433,5920.71 SSD* + NVDIMM-N (DAX)1024112,2700.21

23. Support for Temporal Data Track historical data End-to-end mobile BI Data changes over time (!) Databases naturally provide a current view But an historical perspective is often critical Time travel Data audit Predictive analytics Repair record-level corruptions

24. CREATE TABLE Products ( SKU int NOT NULL PRIMARY KEY CLUSTERED, ProductName varchar(50) NOT NULL, CatogoryId int NULL ); End-to-end mobile BI

25. CREATE TABLE Products ( SKU int NOT NULL PRIMARY KEY CLUSTERED, ProductName varchar(50) NOT NULL, CatagoryId int NULL, SysStartTime datetime2 GENERATED ALWAYS AS ROW START NOT NULL, SysEndTime datetime2 GENERATED ALWAYS AS ROW END NOT NULL, PERIOD FOR SYSTEM_TIME (SysStartTime, SysEndTime) ) WITH (SYSTEM_VERSIONING = ON (HISTORY_TABLE = ProductsHistory)) ; End-to-end mobile BI SELECT * FROM Products FOR SYSTEM_TIME AS OF '2015.01.01'

27. Always Encrypted

28. Protect your data at rest and in motion Without changes to your application Always Encrypted Query Trusted Apps SELECT Name,SSN,Country FROM Patients WHERE SSN=@SSN @SSN='198-33-0987' Result Set SELECT Name,SSN,Country FROM Patients WHERE SSN=@SSN @SSN=0x7ff654ae6d Column Encryption Key Enhanced ADO.NET Library Column Master Key Client side ciphertext Name 243-24-9812 SSN USA Country Denny Usher198-33-0987USA Alicia Hodge123-82-1095USA Philip Wegner dbo.Patients SQL Server dbo.Patients Philip Wegner Name 1x7fg655se2e SSN USA Denny Usher0x7ff654ae6dUSA Alicia Hodge0y8fj754ea2cUSA Country NEW  Philip Wegner Name 1x7fg655se2e SSN USA Country Denny Usher0x7ff654ae6dUSA Alicia Hodge0y8fj754ea2cUSA dbo.Patients Result Set Denny Usher Name 0x7ff654ae6d SSN USA Country 198-33-0987

30. Connect to SQL from all platform

31. Your choice of language and tooling JavaC/C++PHP C# VB.NET PythonJavaScriptRuby SQL Server Azure SQL Database SQL DW JDBCODBC ADO.NET FreeTDS Tedious Node.js Driver FreeTDS ODBCFreeTDS Node.js Driver PHP Driver db-lib Pymssql TinyTDS RailsDjango