1. supported by improving together a local government initiative Customer Profiling Customer Profiling – demographic and transactional profiling ….. and more Starter Pack training events Pick & mix Case studies Case studies (impact/evidence)

2. supported by improving together a local government initiative Customer Profiling software enhancements – due shortly …. ethnicity profiling (security live 20 May, maps 8 June) output area maps map annotation service propensity profile maps – already live

3. supported by improving together a local government initiative Ethnic Profile of your Local Authority area Maps showing by postcode the main ethnicity of people living in the area helping you target your services better to meet the needs and wishes of different groups. To view the ethnicity map for your area: –Log in to esd-toolkit –Select the ‘LA Name data’ menu and then the ‘Ethnicity map’ option.

4. supported by improving together a local government initiative Ethnicity – small map

5. supported by improving together a local government initiative Ethnicity maps

6. supported by improving together a local government initiative Output area map

7. supported by improving together a local government initiative Annotated maps

8. supported by improving together a local government initiative Service propensity

9. supported by improving together a local government initiative Service propensity

10. supported by improving together a local government initiative Service maps

11. supported by improving together a local government initiative Future developments customer circumstance, need and life events development of model of baskets of services linked to circumstance, need and life events report on customer circumstance, need, life events, services and providers

12. supported by improving together a local government initiative Possible future developments -discussion places surveys and other consultation/survey profiles – is this what people want? post coded maps? profiling other things - ONS data / NI data (links to Performance Management)?

13. supported by improving together a local government initiative Get involved.. go to the Customer Insight Community Page –leads you to Customer Profiling, NI14 mini sites use the forums and register for notificationsforums come to the Customer Profiling – Starter Session –Tuesday, 2 June at Red Rose Hub, Preston get involved – Joint CI and KI WG workshop –Monday, 13 July at Red Rose Hub, Preston (tbc)

14. supported by improving together a local government initiative Contacts Customer Profiling lead: Sheila Apicella sheila.apicella@esd.org.uk Customer Insight work group lead and NI14: Tony Hinkley tony.hinkley@esd.org.uk Support: Support@esd.org.uk Support@esd.org.uk Your Regional Liaison Manager NW – Mick McKinnel sfmckinnell@barrowbc.gov.uksfmckinnell@barrowbc.gov.uk NE and YH – Aly Murdoch alyson.murdoch@idea.gov.ukalyson.murdoch@idea.gov.uk