1. 2011 PRESENTATION

2. 2011 - 2012 PROGRAM New Mandates -become familiar with the new brands Train Your Staff -on the new mandates, the beverage menu and on alcohol in general New Beverage Menu -a selling to tool to help you increase beverage sales Contact Your Local Distributor -training academies -to order your new products in advance

3. LEGALITIES #1 Rule -it is illegal in any state for an account to accept marketing dollar funds from an alcoholic co. -all funds must go through a third-party agency such as HMG -this includes funding for pos material and incentive programs Marketing Dollar Support -is legal when involving a third-party agency to cover the cost of pos material ONLY Contact Your State ABC -every state has different laws pertaining to alcohol, become familiar with them -http://www.ttb.gov/wine/control_board.shtml

4. SUPPLIER SUPPORT Spirit, Beer, Wine & N/A -we are working with over 9 different suppliers -each supplier represents numerous brands Total Support Collected -last year: $22,000 + -our goal this year: $45,000 + Sell, Sell, Sell -the more beverages you sell, the more profit you make, the more the suppliers move cases, the more marketing funds we will get for 2012

5. COMPLIANCE Pour The Listed Product -it is imperative to pour the product that’s listed in the menu -suppliers are counting on case movements -it is in bad character to pour another brand other than the brand listed Expect Local Teams To Ensure Compliance -each supplier will either send out their local team or local distributor partner to make sure you are carrying and pouring the correct product Support The Brands That Support MM -the suppliers who are featured on your mandate list have paid support dollars to help you build your beverage program. support them!

6. MARKETING FUNDS WHAT DO THESE FUNDS PAY FOR?

7. NEW MENU BOOKS MONTANA MIKE'S MANDATE LIST 2011 VODKATEQUILARUMGIN BOURBON WHISKEY SCOTCH BRANDY COGNAC Ketel One1800 Silver Captain Morgan New Amsterdam BushmillsJ&BE&J SKYY CherryCuervo GoldCruzanTanquerayCrown Royal Johnnie Walker Red Hennessy VS SKYY CitrusPatron SilverCruzan 151Crown Reserve Johnnie Walker Black SmirnoffSauza Gold Cruzan Coconut Crown Black Smirnoff Vanilla Cruzan CitrusJack Daniel's Cruzan Raspberry Jim Beam Myers's DarkMaker's Mark Red Stag Seagram's 7 Seagram's VO Wild Turkey

8. NEW MENU BOOKS MONTANA MIKE'S MANDATE LIST 2011 CORDIALS, CREAMS & SCHNAPPS LIQUEURSMixesWellNon-Alcoholic BaileysFrangelicoFC GrenadineSmirnoffRed Bull Regular DeKuyper Buttershot Schnapps Grand MarnierFC HuckleberryCruzanRed Bull Sugar-Free DeKuyper Sour Apple Pucker KahluaFC Lime JuiceNew Amsterdam DeKuyper Peachtree Schnapps MidoriFC MangoSauza Gold DiSarrono AmarettoPatron CitrongeFC Margarita MixJim Beam GoldschlagerFC Mojito Finest Call Triple Sec JagermeisterFC Pina Colada Rumple MinzeFC Strawberry FC Raspberry FC Red Sangria FC Sour Mix

9. NEW MENU BOOKS Mike's "Loose Moose" Margaritas Montana Mike's Signature Margarita Our signature margarita made with Patrón Silver Tequila, Grand Marnier and Finest Call Margarita Mix. No Change Red Sangria 'Rita Get ready for the taste explosion of 1800 Silver Tequila, Patrón Citrónge and Finest Call Red Sangria. Replaced Desert Pear Margarita Mountain Berry Margarita 1800 Silver Tequila, Patrón Citrónge and Finest Call Huckleberry…it tops all other ‘ritas! Patrón Citrónge replaces Cointreau Blue Sky 'Rita Cuervo Gold Tequila, Finest Call Blue Curacao and Finest Call Margarita Mix…simply “blue-tiful.” Cuervo Gold replaces Sauza Gold Red Rock River 'Rita A “buck wild” blend of Sauza Gold Tequila, Finest Call Triple Sec, Finest Call Strawberry Purée and Finest Call Margarita Mix. No Change Home on the Range 'Rita Our house margarita made with Sauza Gold Tequila, Finest Call Margarita Mix and your choice of Finest Call Lime, Mango or Raspberry. Added Finest Call flavor options

10. NEW MENU BOOKS Mike's "All Time" Favorites Grand Teton Tea New Amsterdam Gin, Cruzan Rum, Smirnoff Vodka, 1800 Silver Tequila, Finest Call Sour Mix and a splash of Sierra Mist®…make it a Mountain Berry Tea with Finest Call Huckleberry. New Amsterdam replaces Beefeater, Cruzan replaces Bacardi and Smirnoff replaces SKYY. Moved from Classics to Favorites section. Cowgirl Cosmo SKYY Infusions Cherry Vodka, Patrón Citrónge and cranberry juice…how ‘bout them cowgirls! Patrón Citrónge replaces Cointreau. Deleted Martinis section and moved here. Replaces the SOB Martini. Prospector Punch You’ll strike gold with this blend of Cruzan Coconut Rum, Midori Melon Liqueur, Finest Call Sour Mix and pineapple juice. Cruzan Coconut replaces Malibu. Mike's Signature Sangria Our signature blend of Barefoot Merlot, Finest Call Red Sangria and fresh fruit juices. Drink replaces Mike's Signature Sangria. Lewis & Clark Lemonade Jim Beam Bourbon, Finest Call Sour Mix and a splash of Sierra Mist®. Try it with new Red Stag Cherry Infused Bourbon for a Cherry Lemonade adventure! Replaced Jack Daniel's with Jim Beam. Added the Red Stag option. The Montana Mojito Cruzan Estate Light Rum and Finest Call Mojito. Want more flavor? Mix it up with Finest Call Raspberry, Strawberry, Huckleberry, Mango or Red Sangria. Drink replaces the Mountain Berry Tea.

11. NEW MENU BOOKS Mike's "Log Cabin" Classics Mountain Berry Blast Cruzan Estate Light Rum, Finest Call Piña Colada Mix and Finest Call Huckleberry…it’s a blast! Cruzan replaces Bacardi. Lemondrop Lake Tini SKYY Infusions Citrus Vodka and a splash of Tropicana® Lemonade…served with a sugar rim. Deleted Martinis section and moved here. Replaces Prickly Pear Colada. Classic Daiquiri A classic mix of Cruzan Estate Light Rum and Finest Call Strawberry…add DeKuyper Crème de Banana for a taste bud explosion! Cruzan replaces Bacardi. Pecos Reds® Bloody Mary Smirnoff Vodka and Finest Call Loaded Bloody Mary Mix…hot and spicy! Smirnoff replaces Absolut. Caribou Colada Cruzan Coconut Rum and Finest Call Piña Colada Mix, topped with Myers's Dark Rum…try it with Finest Call Strawberry…YUM! Cruzan Coconut replaces Malibu. Montana Mudslide Smirnoff Vanilla Vodka, Carolans Irish Cream, ice cream and Kahlúa Coffee Liqueur. Smirnoff Vanilla replaces Absolut Vanilia. Deleted Drinkable Desserts section and moved here. Replaces the Glacier Rush.

12. NEW MENU BOOKS Beer American Premium - Bud, Bud Light, Coors Light, Michelob Ultra, Miller Lite Need to know if these are staple at all locations. Import/Craft/Specialty - Blue Moon, Corona Extra, Dos Equis, Heineken, Sam Adams Non-Alcoholic - O'Doul's (Additional options determined by each location) Wine Barefoot Pinot Grigio, Chardonnay, White Zin, Pinot Noir, Cabernet, Shiraz Barefoot becomes house wine and any upgraded wines are discretion of store. (Upgrade option determined by each location)

13. NEW MENU BOOKS Mike's Milder Side Teas to Please We start with fresh brewed iced tea and add your choice of Finest Call Raspberry, Strawberry, Mango or Huckleberry. FC Raspberry and Mango are added and Prickly Pear deleted. Montana Lover's Lemonades Your choice of Finest Call Raspberry, Strawberry, Mango or Huckleberry and refreshing Tropicana® Lemonade. FC Raspberry and Mango are added and Prickly Pear deleted. Mike’s “Shaken, Not Stirred” Sodas We hand-craft your choice of Finest Call Raspberry, Strawberry, Mango or Huckleberry with Sierra Mist®. FC Raspberry and Mango are added and Prickly Pear deleted. Soft Drinks (free refills) Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Dr Pepper, Diet Dr Pepper IBC Root Beer Make it a Montana Mike's Root Beer Float with IBC Root Beer and creamy vanilla ice-cream! Adding an IBC Root Beer float option to simply offering IBC Root Beer. Red Bull Energy DrinkOrder one TO GO!

14. NEW MENU BOOKS -New look to match décor and Food Menu -Most cost effective menu style in the long run -Sturdy and will hold up well -Inside pages change out easily and cost effectively

15. MENU REDESIGN -New look to match décor and Food Menu -Pages are thick and have a UV Gloss Coating -Will hold up to normal wear -Pages change out easily and cost effectively

16. RIBS, ‘RONAS & ‘RITAS -Tie-in 3 Great Items: Ribs, Coronas and Margaritas -Run Dates -April-May -Drink Features -Montana Mike’s Signature Margarita -Corona Extra & Corona Light -Point-of-Sale -Food Menu Inserts -Drink Menu Inserts

17. GUMMY WORM MARGARITA -Fun program that plays off of the worm in the tequila bottle -Run Dates -June-August -Drink Features -Blue Sky Rita -Point-of-Sale -Drink Menu Inserts -Gummy Worms

18. SHAKER PROGRAM -A great program to upgrade guests -Run Dates -Nov-Dec -Drink Features -Any Loose Moose Margarita -Point-of-Sale -Drink Menu Inserts -Shakers -Each store will receive 25 Shakers to reuse -Additional Shakers can be purchased and sold to guests.

19. SKINNY “RANCH HAND” RITA -Skinny Drinks are hot! -Can pair with light food items -salads -chicken -Run Dates -TBD -Drink Features -Skinny Margarita -Point-of-Sale -Drink Menu Inserts

20. THANK YOU! And we look forward to a great 2011! THANK YOU