1. Logon.ni Welcome

2. Introduction  Free Advisory Service established by Department of Enterprise, Trade and Investment  Financed under the European Regional Development Fund for Sustainable Competitiveness Programme 2007- 2013 All our advice is completely FREE and IMPARTIAL

3. Why Market your business online  E-Marketing, (aka Internet Marketing or Online Marketing), means marketing product/services using the Internet  Internet marketing gives your business a local, national and global business presence  Many e-Marketing tools available online are very low cost and very cost effective

4. Advice on Getting Broadband

5. Why is it important to connect to broadband?  There are many benefits to you, the business owner; by being connected to broadband you can cut costs, save time and expand your markets  The benefits to your customers is also evident, they can find out lots of information about your property and the service you provide

6. Getting Broadband for your business Getting broadband for the business...logon.ni can Advise on broadband providers (ISPs) available in a given area We can advise on the types of broadband available in the area such as ADSL, Cable, Satellite, Radio, Mobile

7. Providing a Wi-Fi connection for your customers This is now considered an important amenity by guests  Logon.ni can Advise you how to get Wi-Fi Discuss the necessary equipment required Recommend how to set up secure Wi-Fi access

8. A business website is your key to providing your current and potential customers with a wealth of online information about the service you provide Getting a Business Website

9. Getting a website for the business  Getting a website for the business...logon.ni can Discuss the available options to getting a website 1.Employ a website designer 2.Use a self build product 3.Some booking engines provide web design & booking online facility Inform you of factors to be considered when getting a website

10. Getting a website for your business We can demonstrate online self build web packages Advise you how to locate a website designer and the types of questions to ask the web designer to ensure you are on the right track In short Logon.ni can provide assistance whichever path a client should choose to get a business website

11. Ensure your website can be found online If you already have a website we can advise on how to improve the site We also advise you on other important factors to take into consideration to ensure the website is ranked high based on customer search criteria

12. Booking Engines  Logon.ni can  Advise on the many benefits of being online and bookable  Discuss a variety of the main booking engines online  Guide you through a series of questions to assist you find the right product for your business

13. Advice on other online Marketing tools

14. Demonstrating Social Media Sites  Facebook, Twitter, Youtube...How can these help my business? logon.ni can... Explain the relevance of social media to marketing and general online awareness of your business Instruct you how to register and set up a business social networking page and add a Welcome Page

15. Accommodation Review Sites  Many online booking sites/accommodation review sites afford guests the opportunity to write about their stay With regards to accommodation review sites Logon.ni can...  Demonstrate the main accommodation review sites  Advise how to get business listings on the review sites if your property does not already appear

16. Creating an email campaign If you’re interested in sending out offers or newsletters to your customers you might want to consider an email campaign. logon.ni can.... Demonstrate free/low cost software available online or show you how to source a company who provide email marketing Advise you how to create an email template within your chosen package to include uploading images, adding text

17. Finally, Logon.ni can provide advice on many other topics including...  Free Online Map Listings and Free Business Directories  Pay Per Click Advertising  Online Banking for your Business  Creating email accounts, basic ICT training  Using Government Services Online  Getting cheaper phone calls using your Broadband Connection  Getting emails to your Smart Phone

18. Project Delivery  Fixed Demonstration Unit: Offices in the Lancer Buildings, Gortrush Industrial Estate, Omagh  Mobile Demonstration Unit: Attend local events and also Logon.ni specific events across Northern Ireland  Field Advisors: Up to 3 meetings at business premises Other advice/assistance by phone, email, online chat or by dropping into our fixed/mobile demonstration centres  Attendance at other Seminars and Business events throughout NI.

19. Contact us... Tel: 028 8283 9012 Email: freehelp@logon-ni.co.ukfreehelp@logon-ni.co.uk Web: www.logon-ni.co.uk – Request a visit or chat with one of our advisers onlinewww.logon-ni.co.uk Project part financed by the European Regional Development Fund under the European Sustainable Competitiveness Programme for Northern Ireland