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2007 City Survey & The Digital Divide City and County of San Francisco Controller’s Office May 2007
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5/17/2007 2007 City Survey & The Digital Divide 2 The Purpose of the City Survey is to Measure: Performance of City government and its agencies, as represented by citizen satisfaction Effects of policy or program changes, and other changes over time Variance in quality of City services or conditions by neighborhood or group of residents
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5/17/2007 2007 City Survey & The Digital Divide 3 Criteria for City Survey Questions Issues and services that are important to policymakers Services and conditions that many people use or observe Survey is best means to obtain information Limit length to encourage response Neutral wording
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5/17/2007 2007 City Survey & The Digital Divide 4 Who do we reach? Nearly 3700 total respondents Mail: 11,000 randomly selected residents – 10,564 net of bad addresses – 27% cooperation rate Phone: 813 individuals reached – Reflects a 36% cooperation rate Web: 262 respondents – included in mail and web totals – Mostly white, college-educated, high-income, work full-time, and between 30 & 59 years old.
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5/17/2007 2007 City Survey & The Digital Divide 5 Subgroups Supervisorial District Income Education Employment status Own vs. rent home Time lived in SF Race/ethnicity Age Gender Sexual orientation Household size Have children or not (Year of response)
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5/17/2007 2007 City Survey & The Digital Divide 6 What did we find?
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5/17/2007 2007 City Survey & The Digital Divide 7 Looking at subgroups: region
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5/17/2007 2007 City Survey & The Digital Divide 8 Looking at subgroups: income, education and race
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5/17/2007 2007 City Survey & The Digital Divide 9 Understanding the Increasing Disparity
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Thank You. Find the full report at: http://www.sfgov.org/controllerhttp://www.sfgov.org/controller Questions? Peg Stevenson, Director, City Services Auditor (415) 554-7522 peg.stevenson@sfgov.org Betsy Baum, Associate Performance Auditor (415) 554-7577 betsy.baum@sfgov.org Claire Kramme (415) 554-7540 Claire.kramme@sfgov.org
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