1. Accidents caused by inexperienced drivers incur a financial and human toll

2. Defensive Driver On Board Software Will:  Collect OBD II data points  Analyze driving conditions  Provide responses based on current driving behavior  Record driving session for further analysis

3. Defensive Driver Computer Based Software Will:  Manage driver history  Identify and group drivers based on common driving errors  Create reports on individual and group drivers

4. Financial Per Unit PartPriceTotal OBD II Reader$300.00 CAS II + Memory$??.?? CPU$36.00 DVD Disc$0.20$336.20

5. What will it cost us? PurchaseCostTotal Staff Salary$250,000 Expert Commission$50,000 Research$14,000 Testing$20,000 Base Unit Cost$336.20 $334,000

6. Profit Per Unit Price

7. Risk Analysis Probability ExpectedHighModerateLowNot Likely Impact ExtremeT1U3, T3U2, F1 HighT2, F2 ModerateU1 Low Negligible

8. Possible Risks User  U1-May be distracted by the Audio/Visual cues  U2-May circumnavigate the monitoring system  U3-May not use the device and software

9. Possible Risks Technical:  T1-OBD II may be replaced by a new standard  T2-Driving standards and rules may change  T3-Software may not work on future platforms

10. Possible Risks Financial:  F1-Market base unable to afford the system  F2-Competitor introduces a similar system before prototype completion