1. NYSE: NLSN WEDNESDAY APRIL 20, 2016 8:00AM ET 1 ST QUARTER 2016 RESULTS

2. Copyright ©2016 The Nielsen Company. 2 NLSN 1Q 2016 Results SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS The following discussion contains forward-looking statements, including those about Nielsen’s outlook and prospects, that relate to the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those which are not historical facts. These and other statements that relate to future results and events are based on Nielsen’s current expectations as of April 20, 2016. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in our disclosure filings and materials, which you can find on http://ir.nielsen.com. Please consult these documents for a more complete understanding of these risks and uncertainties. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.http://ir.nielsen.com Our outlook is provided for the purpose of providing information about current expectations for 2016. This information may not be appropriate for other purposes.

3. MITCH BARNS CHIEF EXECUTIVE OFFICER

4. Copyright ©2016 The Nielsen Company. 4 NLSN 1Q 2016 Results FIRST QUARTER 2016 OVERVIEW CONSISTENT, RESILIENT BUSINESS MODEL DELIVERING SOLID GROWTH AND PROFITABILITY Strong Q1 performance - Revenue of $1.5 billion…up 5.2% constant currency - Adjusted EBITDA of $402 million…up 7.2% constant currency - Adjusted net income per share of $0.51…up 10.9% constant currency Executing on our balanced capital allocation framework - Board approval for dividend increase of 11%, to $0.31 per share - ~$800 million remaining under existing share repurchase authorization Reiterating 2016 guidance

5. Copyright ©2016 The Nielsen Company. 5 NLSN 1Q 2016 Results Television: acquired set-top box data from DISH…panels + big data Digital Ad Ratings: new client wins and further international expansion Digital Content Ratings: growing client adoption; syndication on track Total Content Ratings: ~140 networks; expanding coverage Updating the Currency: industry discussions progressing well, getting more specific Pointlogic: cross-media planning and activation Digital Audio Ratings: measuring radio listening via mobile and web Watch: Total Audience Measurement  Marketing Effectiveness: Investments bolstering analytics capabilities Buy: Total Consumer Measurement UPDATE ON KEY STRATEGIC INITIATIVES Nielsen Marketing Cloud: leveraging eXelate Measurement + Analytics: unique ability to link and increase value of each Emerging markets: +10% Developed markets: growth shoots in Europe Growth with retailers: Walmart eCommerce measurement: US enhancements

6. JAMERE JACKSON CHIEF FINANCIAL OFFICER

7. Copyright ©2016 The Nielsen Company. 7 NLSN 1Q 2016 Results TOTAL NIELSEN RESULTS – 1Q 2016 ($ in millions except per share amounts, growth in constant currency, excluding Free Cash Flow) 39 th straight quarter of constant currency revenue growth Solid revenue growth in Watch and Buy Productivity pipeline driving margins Free cash flow in line with seasonal trends (a)Calculated using weighted average shares outstanding of 365.2 million for 1Q 2016 and 375.4 million for 1Q 2015. See appendix for detail Highlights

8. Copyright ©2016 The Nielsen Company. 8 NLSN 1Q 2016 Results WATCH SEGMENT RESULTS ($ in millions, growth in constant currency) REVENUE PROFITABILITY 1Q DYNAMICS Total Watch Adjusted EBITDA Margin $694 $297 42.8% 1Q 16 $660 $278 42.1% 1Q 15 6.3% 7.2% 38 bps V% Strong revenue growth +6.3% Audience Measurement (Video/Text): +7.5% Audio +0.8% Marketing Effectiveness +28.8% Other Watch… NRG exit (18.6%) Growth initiatives are delivering Continued Digital Ad Ratings momentum Digital Content Ratings rollout progressing well NCS and eXelate driving new client wins

9. Copyright ©2016 The Nielsen Company. 9 NLSN 1Q 2016 Results BUY SEGMENT RESULTS ($ in millions, growth in constant currency) REVENUE PROFITABILITY 1Q DYNAMICS Developed Adjusted EBITDA Margin $550 $114 14.4% 1Q 16 $549 $110 13.8% 1Q 15 2.0% 7.5% 43 bps V% Emerging$243$24910.0% Total Buy$793$7984.3% Solid revenue growth +4.3% Core measurement solid…US & Europe Double digit emerging markets growth Discretionary spend remains steady overall 7 th straight quarter of margin expansion

10. Copyright ©2016 The Nielsen Company. 10 NLSN 1Q 2016 Results FOREIGN CURRENCY IMPACT (a) Projected impact assumes rates in effect at 4/18/16 remain in effect for the balance of 2016. Also based on company estimates for future quarters on distribution of revenue and EBITDA by currency. Note: We report on a constant currency basis to reflect operating performance 2015 CURRENCY PROFILE - REVENUE PROJECTED FX IMPACT (a) : REPORTED VS CONSTANT CURRENCY

11. Copyright ©2016 The Nielsen Company. 11 NLSN 1Q 2016 Results 2016 GUIDANCE (Revenue and adj. EBITDA margin growth in constant currency) OTHER FINANCIAL METRICS Total Revenue4.0% - 6.0% Adj. EBITDA margin growth50 - 70 bps Adj. Net Income Per Share$2.83 - $2.93 Free Cash Flow~$950M Net book interest$325M- $335M Cash Taxes14.0% - 14.5% Cash restructuring$50M - $75M Est. wtd. avg. diluted shares outstanding for FY 2016 ~361M

12. Copyright ©2016 The Nielsen Company. 12 NLSN 1Q 2016 Results A & Q

13. APPENDIX

14. Copyright ©2016 The Nielsen Company. 14 NLSN 1Q 2016 Results CERTAIN NON-GAAP MEASURES Overview of Non-GAAP Presentations We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed with our GAAP financial information, investors are provided with a more meaningful understanding of our ongoing operating performance. None of the non-GAAP measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities, total indebtedness or any other measures of operating performance and financial condition, liquidity or indebtedness derived in accordance with GAAP. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. Constant Currency Presentation We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing constant currency information provides valuable supplemental information regarding our results of operations, thereby facilitating period-to-period comparisons of our business performance and is consistent with how management evaluates the Company’s performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. No adjustment has been made to foreign currency exchange transaction gains or losses in the calculation of constant currency net income. Net Debt and Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to evaluate and compare leverage between companies and are not presentations made in accordance with GAAP.

15. Copyright ©2016 The Nielsen Company. 15 NLSN 1Q 2016 Results CERTAIN NON-GAAP MEASURES (continued) Adjusted EBITDA We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, equity in net income of affiliates, restructuring charges, goodwill and intangible asset impairment charges, stock-based compensation expense and other non-operating items from our consolidated statements of operations as well as certain other items considered unusual or non-recurring in nature. We use Adjusted EBITDA to measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors. Adjusted Net Income We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes, depreciation and amortization associated with acquired tangible and intangible assets, equity in net income of affiliates, restructuring charges, goodwill and intangible asset impairment charges, other non-operating items from our consolidated statements of operations and certain other items considered unusual or non-recurring in nature, reduced by cash paid for income taxes. Free Cash Flow We define free cash flow as net cash provided by operating activities, plus contributions to the Nielsen Foundation, less capital expenditures, net. It does not represent residual cash flows entirely available for discretionary purposes, for example, the repayment of principal amounts borrowed is not deducted from free cash flow. We believe providing free cash flow information provides valuable supplemental liquidity information regarding the cash flow that may be available for discretionary use by us in areas such as the distributions of dividends, repurchase of common stock, repayment of debt obligations or to fund our strategic initiatives, including acquisitions, if any. Free cash flow is not a presentation made in accordance with GAAP.

16. Copyright ©2016 The Nielsen Company. 16 NLSN 1Q 2016 Results ADJUSTED NET INCOME RECONCILIATION: Q1 ($ in millions except per share amounts) (a) See footnotes on next page Quarter ended March 31, (Unaudited) 20162015 Net income$ 101$ 63 Interest expense, net7872 Provision for income taxes44 38 Depreciation and amortization147142 EBITDA370315 Other non-operating expense, net126 Restructuring charges1014 Stock-based compensation expense1314 Other items (a) 811 Adjusted EBITDA 402380 Interest expense, net(78)(72) Depreciation and amortization(147)(142) Depreciation and amortization of acquisition-related tangible and intangible assets 5250 Cash paid for income taxes(29) Stock-based compensation expense(13)(14) Adjusted net income$ 187$ 173 Adjusted net income per share of common stock, diluted$0.51$0.46

17. Copyright ©2016 The Nielsen Company. 17 NLSN 1Q 2016 Results ADJUSTED NET INCOME RECONCILIATION (continued) (a)For the three months ended March 31, 2016 and 2015, other items primarily consists of non-recurring costs. Weighted-average shares of common stock outstanding as of quarter ended March 31, 2016, basic 361,580,670 Dilutive shares of common stock from stock compensation plans3,620,469 Weighted-average shares of common stock outstanding, diluted365,201,139

18. Copyright ©2016 The Nielsen Company. 18 NLSN 1Q 2016 Results ($ in millions) ADJUSTED EBITDA RECONCILIATION QUARTER ENDED MARCH 31,

19. Copyright ©2016 The Nielsen Company. 19 NLSN 1Q 2016 Results (continued, $ in millions) ADJUSTED NET INCOME RECONCILIATION QUARTER ENDED MARCH 31,

20. Copyright ©2016 The Nielsen Company. 20 NLSN 1Q 2016 Results REVENUE RECONCILIATION QUARTER ENDED MARCH 31, ($ in millions)

21. Copyright ©2016 The Nielsen Company. 21 NLSN 1Q 2016 Results FREE CASH FLOW RECONCILIATION ($ in millions) QUARTER ENDED MARCH 31 2016 2015 Net cash provided by operating activities $87$101 Plus: Contribution to the Nielsen Foundation 36-- Less: Capital expenditures, net (109)(102) Free cash flow $14$(1)

22. Copyright ©2016 The Nielsen Company. 22 NLSN 1Q 2016 Results DEBT CAPITAL TABLE (a) Adjusted EBITDA calculated based on last twelve months basis (b) Reflects Net Debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis (c) Excludes capital leases DEBT CAPITAL TABLE 3/31/1612/31/15Change Loan Debt (secured) $3,820$3,496$324 4.50% Sr. Notes (10/1/20) 792 -- 5.50% Sr. Notes (10/1/21) 617 -- 5.00% Sr. Notes (4/15/22) 2,284 -- Capital lease/misc. debt 147149(2) Total Debt $7,660$7,338$322 Less Cash 43235775 Net Debt $7,228$6,981$247 Adjusted EBITDA (a) $1,880$1,85822 Net Debt Ratio (b) 3.84x3.76x0.08x Weighted avg. interest rate (c) 4.05%4.04%1 bps ($ in millions)

23. Copyright ©2016 The Nielsen Company. 23 NLSN 1Q 2016 Results SELECTED FINANCIAL METRICS & BALANCE SHEET ITEMS FINANCIAL METRICS 1Q 16 Free Cash Flow$14 Capital Expenditures, net$109 D&A$147 Net Book Interest$78 Cash Taxes$29 Cash Restructuring$15 Wtd. avg. diluted shares365.2 BALANCE SHEET – 3/31/16 Gross Debt$7,660 Cash$432 Net Debt$7,228 Net Debt Ratio (a) 3.84x CURRENT DEBT MATURITY PROFILE – 3/31/16 (b) (a) Reflects net debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis (b) Excludes Capital Leases ($140M) ($ in millions)

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