1. Case study on a social enterprise, Fruit of Care Balogh Zsófia CEU-SUN: Sustainable Human Development 12.07.2012.

2. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia2 I. People with disabilities in Hungary II. What is a social enterprise? III. Fruit of Care, a Hungarian social enterprise IV. Partners V. Conclusions Agenda

3. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia3 5,7% of the Hungarian population 577 000 people 44%- physical, 14%- blind or virtually impaired, 11%- difficulties in hearing, 10%-mental disability Usually they live in smaller cities in poor regions Education level below the average, studying in special schools, sheltered workshops Necessary physical conditions are not assured 80% of them become inactive job seeker People with disabilities in Hungary People with disabilities in Hungary face social exclusion

4. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia4 The economic activity of people with and without disabilities People without disabilities People with disabilities Une Employed Unemployed Inactive jobsearcher Dependent The education level of people with disabilities and without disabilities People with disabilities People without disabilities Hasn’t started primary school Has finished at least primary school Has finished at least secondary school University or college They meet difficulties in education and at the labor market People with disabilities in Hungary

5. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia5 What is a social enterprise? Important bottom-up entreprenerial solution for human development Social enterpise - to further a social purpose in a financially sustainable way - to apply business principles and practices to achieve social good - to reinvest their financial returns into the community to further their social purpose: to create employment and/or other economic and social benefits for marginalized communities - for-profit or non-profit (NESsT)

6. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia6 Inclusive growth Green growth, Ecosystem services In the sustainable development framework Social enterprises can facilitate inclusive and green growth and ecosystem services

7. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia7 - Created in 2010 as a social enterprise - Microenterprise with 6 employees - Social mission: providing decent job for more than 120 disabled people by selling handcraft products prepared by them - Working with more than 8 sheltered workshops - Selling more than 200 types of quality products Fruit of Care Selling permium products prepared by people with disabilities

8. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia8 Inclusive growth Economic effects of social conflict… CSR, Social enterprise Fruit of Care Fruit of Care facilitates inclusive growth

9. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia9 Fruit of Care Created his own social enterprise. It took 2 years to establish the framework and build contacts and get financial support to start the enterprise in 2010 Since then increasing sales, but still not independent financially yet. CEO of Fruit of care : designer with previous working experiences with sheltered workshops (coming from the civil sector) Lack of abilities in sheltered workshops to develop a business plan, to find the right distribution channels and to develop competitive goods He started to get to know the basic principles of business – trainings Coming from civil society with no business knowledge

10. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia10 Sheltered workshops Consumers Fruit of Care and the partners Fruit of Care tries to create a bridge between disabled people and consumers

11. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia11 Working attitude of disabled people Need for special and good- quality tools and materials Lack of business thinking Sheltered workshops Summa Vitae The cooperation with sheltered workshops requieres huge flexibility Partners – the sheltered workshops

12. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia12 Partners – the distribution channels Webshop Fairs Resellers Companies Credibility Quality Professionalism Business thinking Fruit of Care has to learn the rules of the business world

13. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia13 Partners – NESsT Facilitating social enterprises - Providing business training, mentoring -Improving management capacity and access to market - Providing grants through different competitions -The aim is to reach financial independency and make the enterprise sustainable For social enterprise the financial support is not enough, but capacity building, training and mentoring are necessary too. Nonprofit Enterprise Self-Sustainability Team

14. Fruit of CarePartnersConclusions What is a social enterprise? People with disabilities in Hungary 12.07.2012.Balogh Zsófia14 Conclusions 1, Social enterprises can play an important role in involving people with disabilities to the labor market. 2, They have to learn how to handle the lack of business knowledge of the civil partners. 5, To reach sustainable human development economic independency is crucial. 4, Social enterprises on the way to sustainability need the financial support but also capacity building, training and mentoring. 3, They must learn the rules of the market and the businnes way of thinking. Some food for thought to take away according to the case study

15. Thank you for your attention! Balogh Zsófia12.07.2012.