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© 2008 Century 21 Canada Limited Partnership. All rights reserved. CENTURY 21 ® COMPLETE MARKETING SYSTEM FOR YOUR HOME Page 1.

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Presentation on theme: "© 2008 Century 21 Canada Limited Partnership. All rights reserved. CENTURY 21 ® COMPLETE MARKETING SYSTEM FOR YOUR HOME Page 1."— Presentation transcript:

1 © 2008 Century 21 Canada Limited Partnership. All rights reserved. CENTURY 21 ® COMPLETE MARKETING SYSTEM FOR YOUR HOME Page 1

2 © 2008 Century 21 Canada Limited Partnership. All rights reserved. The CENTURY 21 ® Complete Marketing System is designed to help make the process of selling your home as successful as possible. This will show you the complete marketing support and customer convenience services the CENTURY 21 System offers. For over 30 years, the CENTURY 21 System has been helping people sell their homes. We understand the selling process and have designed the CENTURY 21 Complete Marketing System to assist you in differentiating your home from others. This system will help alleviate anxiety you may have about selling your home and guide you through the selling process. We know you want to sell your home easily, at the right price and with as few worries as possible. Let us show you how effective the CENTURY 21 Complete Marketing System can be. The CENTURY 21 ® Complete Marketing System is designed to help make the process of selling your home as successful as possible. This will show you the complete marketing support and customer convenience services the CENTURY 21 System offers. For over 30 years, the CENTURY 21 System has been helping people sell their homes. We understand the selling process and have designed the CENTURY 21 Complete Marketing System to assist you in differentiating your home from others. This system will help alleviate anxiety you may have about selling your home and guide you through the selling process. We know you want to sell your home easily, at the right price and with as few worries as possible. Let us show you how effective the CENTURY 21 Complete Marketing System can be. Overview

3 © 2008 Century 21 Canada Limited Partnership. All rights reserved. In our current market, real estate companies should offer the following marketing services as standard services to assist you through the process of selling your home. Multiple Listing Service (now Realtor.ca) Local Advertising Internet Exposure (Facebook, Twitter, Kijiji, Zoocasa, your property will even have it’s own website (www.YourAddress.com) Yard Sign Agent & Office Introductions (Office tours on Tuesday morning meetings) Open Houses (A great opportunity to introduce your property to neighbours that may know someone looking in the area) Listing Photos (21 photos on our showcase 21 virtual tour) Required Property Disclosures (A Seller Property Information Statement) Competitive Market Analysis (So that you can see what comparable homes have sold for) Standard Marketing Services Page 3

4 © 2008 Century 21 Canada Limited Partnership. All rights reserved. CENTURY 21 ® sales representatives utilize a Complete Marketing System to effectively sell your home. CENTURY 21 GLOBAL REFERRAL NETWORK ® With over 143,000 brokers and sales representatives in more than 8,300 offices spanning 56 countries and territories, CENTURY 21 Canada connects potential buyers and sellers and real estate professionals around the globe! CENTURY 21 Global Referral Network ® Page 4

5 © 2008 Century 21 Canada Limited Partnership. All rights reserved. The Power Of The CENTURY 21 ® Brand In addition to standard marketing services, the Complete Marketing System also offers proprietary marketing tools to provide you with superior service when selling your home. CENTURY 21 ® ONLINE MARKETING The CENTURY 21 brand and its leadership in technology can help make selling your home as easy as possible. Property photos and detailed property information will be posted on Century21.ca, the CENTURY 21 Canada national website, with nearly 300,000 visitors each month. (My personal website is currently ranked in the top 200 of Century 21 Realtors across Canada) Page 5

6 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Having a good web presence is not an option in today’s “high- tech” business climate Century21.ca is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers The World’s Best Real Estate Website: www.century21.ca Page 6

7 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Your Listing On Our Company Website And My Sales Representative Website Page 7

8 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Online Marketing Tools That Help Us Sell Your Property Showcase 21 listing Photos Detailed property descriptions Request More Information Print Brochures Save to Your Account E-mail Listing Select to Compare Mortgage Calculator Map and Directions Page 8

9 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Your CENTURY 21 ® sales and marketing professional is trained to answer your questions, provide professional advice and handle all the details. Now it’s time to get your home ready for the spotlight. > Curbside appeal – Sidewalk, walkways etc. > Welcoming entryway/foyer are free of debris > All rooms are clutter > Scents appeal to the senses > Neutral colors throughout the house > Kitchen and bathrooms spotless Talk to your CENTURY 21 real estate agent about other tips that can help boost a home’s curb appeal and impress potential buyers. Handling Details Page 9

10 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Personalized Marketing Services From Your CENTURY 21 ® Professional TARGETED MARKETING DIRECT MAIL – Your CENTURY 21 professional will manage your direct mail campaign to reach potential buyers by mailing flyers, postcards, etc. eGREETINGS – These online greeting cards are the perfect way to get your home in front of many potential buyers interested in a home just like yours. LIFE @ HOME – Each issue of this electronic newsletter highlights consumer-focused articles on subjects of interest to home buyers, sellers, or owners. In addition, the newsletter features the listing of your home, offered in both English and Spanish. LOCAL ADVERTISING – Your CENTURY 21 real estate professional may use a number of mediums to advertise locally, such as television, newspaper and local magazine advertising. In addition to the CENTURY 21 brand’s superior services your CENTURY 21 professional will monitor the details and coordinate the marketing activities for the sale of your home, and may offer the following services: Page 10

11 © 2008 Century 21 Canada Limited Partnership. All rights reserved. GETTING THE RIGHT PRICE! Your CENTURY 21 professional will work with you to develop a Competitive Marketing Analysis to evaluate your property. A key part of the marketing plan is setting the list price. If a home is priced too low, it may cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. CENTURY 21 sales representatives are trained to use this information to help you reach the right asking price. RECOMMENDATIONS FOR SHOWTIME! Our main objectives are to find you qualified buyers, and to sell your home at the best price possible in the shortest amount of time. Doing whatever you can to put your house’s best face forward is very important if you want to get close to your asking price or sell as quickly as possible. Using a CENTURY 21 sales representative will make the process of selling your home so much easier. Using experience, real estate knowledge and tools, your CENTURY 21 sales representative will act as a guide to help you make the most informed decisions. Together, we will create an opportunity to distinguish your home in this competitive marketplace. Personalized Marketing Services From Your CENTURY 21 ® Professional Page 11

12 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Like you, today’s consumers want comprehensive services from their real estate professional. CENTURY 21 ® professionals offer the services you want and provide you with the peace of mind you deserve. Page 12

13 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Marketing Plan Advertise and hold Agent/Broker and Buyer open houses. List your property on our company website including Showcase 21, a virtual tour of your home. Have your listing posted on Century21.ca Send out electronic notices about your home i.e., eNewsletters and eCards. Leverage the CENTURY 21 ® Global Referral Network to access leads from around the world. Advertise on Facebook, Twitter, Kijiji, ZooCasa and more! Page 13

14 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings eGreetings – Online greeting cards directed to potential buyers MLS – Place your home with the local Multiple Listing Service to make it available to all Agents and Brokers across Canada Internet – Century21.ca allows internet users to get information and photos of your home Page 14

15 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Over 9 Million* active Collector Accounts The AIR MILES ® Reward Program gives CENTURY 21 offices and sales representatives an edge on the competition by causing more consumers to call us first when considering purchasing their homes. Selling a home through me will generate AIR MILES ® reward miles for you! (2 Miles per $1000) *2007 Alliance Data. CENTURY 21 ® AIR MILES ® Reward Program Page 15

16 © 2008 Century 21 Canada Limited Partnership. All rights reserved. Page 16 Is there any reason why I can’t sell your property?

17 © 2008 Century 21 Canada Limited Partnership. All rights reserved. For me, great service doesn’t stop! Referrals grows my business! Pass my name on to someone that you know that is looking to Buy or Sell! Page 17


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