1. 2007 Economic Census Iowa Data User Conference August 3, 2010 Iowa City Laurie Torene & Matthew Olsen Economic Planning & Coordination Division U S Census Bureau

2. What Users Need to Know Economic Census Overview How the data are classified By industry (NAICS) By geography How the data are published Working with the data Annual and quarterly business data

3. Economic surveys data collected from businesses Demographic surveys data collected from households Census Jargon

4. Advance Monthly Retail Sales Manufacturing and Trade: Inventories and Sales Monthly Wholesale Trade Manufactures’ Shipments, Inventories and Orders Quarterly Financial Report (two releases) US International Trade in Goods and Services Value of New Construction Put in Place Quarterly Services Survey Housing Starts Housing Completions New Homes Sold and for Sale Housing Vacancies Principal Economic Indicators

5. Economic Census Every 5 years (years ending in 2 & 7) Industry/product detail Detailed Geography Economic Surveys Annual, quarterly, monthly Limited detail Mostly national Surveys vs Census

6. 2007 Economic Census Key Dates

7. 4.7 million establishments Large, mid-size employers Sample of small employers Paper or electronic reporting 550 versions of the form Economic Census Data Collection

8. Schedule for 2007 Census Reports

9. *Geography Quick Report

10. *Top ranked industries in state

11. Public Sector Uses Benchmarking Tracking economic change Attracting new businesses Assisting business development

12. Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Where are my customers? suppliers? competitors?

13. Industry Classification

14. NAICS North American Industry Classification System

15. NAICS Hierarchy LevelExample Sector51Information Sub-Sector515Broadcasting (except Internet) Industry Group5151Radio and Television Broadcasting Industry51511Radio Broadcasting U.S. Industry515112Radio Stations 5-Level Hierarchy

16. Assembling Time Series SIC 1987 1992 (1997) NAICS 1997 2002 2007 2012

17. Changes for NAICS 2007 SectorDisappearing Industries New industries ManufacturingLaboratory apparatus InformationPaging Cable program distr. ISPs Web search portals Real Estate & RentalREITs Professional, Scientific & Technical Biotech R&D Administrative & …Executive search

18. Establishment - Establishment - A store, warehouse, factory, or other type of business at a single physical location Company (or Firm) - Company (or Firm) - One or more establishments under common ownership or control Establishments vs. Companies

19. Census.gov  NAIC S

20. NAICS web page software

21. NAICS index

22. NAICS definition

23. NAICS web page

24. Exercise 1 In what industry would you findCar Dealers P In what industry would you find Car Dealers?

25. Economic Census Coverage Sector contribution to GDP

26. Exclusions from the Economic Census Whole industries 11 Agriculture, forestry… 482 Rail transportation 525 Funds, trusts 6111-6113 Schools & colleges 8131 Religious organizations 81393 Labor Unions 81394 Political organizations 814 Private Households 92 Public administration Government activites in covered industries Public utilities Post exchanges Buses, subways Ambulance services Exceptions : included activites Hospitals Gov’t owned liquor stores University press

27. Economic Census Geography

28. U.S. States Metro areas Counties Places ZIP Codes (not in the Geographic Area Series)

29. * State map with MAs http://www.census.gov/econ/census07/pdf/maps/ia/metro/33000us218m.pd f

30. SectorStatesMA'sCoun- ties PlacesZIP Codes 21: Mining X 22: Utilities XX 23: Construction X 31-33: Manufacturing XXXX 42: Wholesale Trade XXXX 44-45: Retail Trade XXXXX 48-49: Transportation and Warehousing XX 51: Information XXXX 52: Finance and Insurance XX 53: Real Estate and Rental and Leasing XXXX 54: Professional, Scientific, and Technical Services XXXXX 55: Management of Companies and Enterprise X 56: Admin. and Support and Waste Management and Remediation Services XXXXX 61: Educational Services XXXXX 62: Health Care and Social Assistance XXXXX 71: Arts, Entertainment and Recreation XXXXX 72: Accommodation and Food Services XXXXX 81: Other Services (Except Public Administration) XXXXX Econ Census Geographic Coverage

31. 2002 criterion: cities or boroughs with 2,500+ inhabitants –Boroughs with 10,000+ inhabitants in 11 NE states 2007: cities, townships, or CDPs –With 5,000+ inhabitants (from pop estimates) OR –With 5,000+ workers (from Census 2000) Iowa Number 2007 places added 0 2002 places dropped 51 Net change -51 Places in the 2007 Economic Census

32. http://www.census.gov/econ/census07/pdf/state/iowa.pdf

33. http://www.census.gov/econ/census07/pdf/maps/ia/county/05000us19169m.pdf

34. Economic Census Products

35. Schedule for 2007 Census Reports

36. Sequence of Data Release

37. Census.gov->econ census

38. EC07->NotifyMe

40. NotifyMe geo

41. Email response from Notify-Me System

42. Schedule for 2007 Census Reports

43. Subject and Summary Reports PSeparate reports for each sector PIn service-producing sectors <Product lines BState data for many industries <Establishment and firm size <Miscellaneous subjects Blimited state data

44. AFF:Products for 44711

45. AFF: Tobacco products by NAICS

46. Bridge Tables P1997: Bridge between NAICS and SIC P2002: Bridge between NAICS 02 and NAICS 97 P2007: Bridge between NAICS 07 and NAICS 02 PNational data only; Basis for converting other data

47. Comparative Statistics PEconomy-wide PNo sub-state geography PFor 1997, showed SICs by State PFor 2002, showed NAICS 1997 by state PFor 2007, will show NAICS 2002 by state

48. ZIP Code Statistics Establishment counts by receipt size Complemented by ZIP Code Business Patterns Limited to 8 of the 18 sectors

49. ZIP Code Statistics Scope: Selected sectors only

50. Other Reports PEconomic Census of Island Areas PBusiness Expenses PNonemployer Statistics PSurvey of Business Owners PCommodity Flow Survey PFranchise Report

51. Business Expenses

52. Nonemployers FirmsSales or Receipts P Businesses with no paid employees P Account for <75% of all businesses <under 4% of all sales

53. Nonemployer Statistics PU.S., State, county & metro data PNonemployers are published in PNonemployer Statistics (annual) P2007 Economy-Wide Key Statistics PExcluded from other census reports

54. Black Hispanic American Indians and Alaska Natives Asians and Pacific Islanders Company Summary Women Veterans Characteristics of Business Owners (Formerly the surveys of Minority- and Women-Owned Business Enterprises) Survey of Business Owners

55. SBO includes Nonemployers P“All Firms” includes employers and nonemployers PMost census figures limited to “Firms with paid employees”

56. 2007 SBO Report Schedule

57. scheduled mid-2010 to mid-2011 For all areas Addition of total minority figures For the nation and states Characteristics of Business Owners age, education, hours worked, disability New: born in US; year business acquired Characteristics of Businesses home-based, family-owned, franchising, financing New: outsourcing, fringe benefits, e-commerce Characteristics of Veteran Business Owners Characteristics of Veteran-Owned Businesses What’s New for SBO in 2007

58. Movement of goods in the U.S. – origin, destination, mode of transport Covers selected sectors and industries Tabbed by commodity/other dimensions Exports and Hazardous Materials Commodity Flow Survey

59. Several revised industry classifications More detailed product lines for service industries North American Product Classification System (NAPCS) Data for Census Designated Places, more townships, fewer small places Non-employers added to the Economy-Wide Key Statistics (EWKS) Survey of Business Owners –Veteran-owned businesses; –Outsourcing; e-commerce New Data: –Pension and other fringe benefits; Franchising NotifyMe service as data become available What’s New : 2007 Economic Census

60. Media <Printed reports <PDFs on the Internet <CD-ROMs or DVD-ROMs <Drill-down tables on the Internet <Interactive American Factfinder <FTP download

61. www.census.gov

62. AFF main page

63. Data sets->Economic Census

64. AFF 2007 Economic Census

65. *Geographic Quick Report

66. AFF 2007 Economic Census -> EWKS

67. EWKS -> filter rows Filter rows to narrow search

68. Filter rows by geography

69. . Select geography page

70. . Select Economic Place

71. * Select a state

72. * Adding “All Economic Places”

73. * Removing “US”

74. * Adding state total

75. * Select State as a geo type

76. * Picking state

77. * Show result button

78. *AFF data display

79. *Filter rows by NAICS

80. . Entering search term Filter by industry Method #1 – If you don’t know the sector

81. . Adding 722211

82. . Show result button

83. * Results

84. * Filter rows via sector menu Filter by industry Method #2 – If you know the sector

85. * Filter rows – subsector menu

86. * Filter rows – industry menu

87. * Display of selected data -> sort rows Options to customize table

88. * Display of selected data -> sort rows

89. * Display in rank order Hyperlinks to definitions

90. * Display in rank order

91. Print/Download

92. * Display in rank order

94. * Excel display

95. Select a file Filter Rows: Narrow the data to an industry or area Options: Sort data lines, selecting columns, etc. Definitions Print / Download Recap: AFF functions

96. Sector-specific data Multi-sector data * AFF: multi-sector data Search AFF Feature: Select a File

97. Filter within a data set AFF Feature: Filter Rows to Narrow Search

98. Columns: (show/hide/create/ move columns) Rows: sort data AFF Feature: Options to Customize Table

99. Access to definitions, text, maps AFF Feature: Links to Definitions

100. AFF Feature: Print/Download

101. Exercise 2a: P What were the total 2007 sales in Johnson County of P4411 Automobile dealers P 44111 New car dealers P 44112 Used car dealers P To get a total, add sales for both employers and nonemployers together

102. Exercise 2b: P Rank all counties in Iowa (and the state as a whole) by the sales of car dealers (employers only) P P Which county is ranked first?

103. U.S. Code, Title 13, prohibits release of data that would disclose the information about individual companies “Primary” and “complementary” disclosure Data suppressed with “(D)” in tables/files Data Disclosure

104. Establishment counts and employment range are permitted Data Disclosure

105. Higher level totals get preference Data Disclosure

106. Publication minimum not met - Data not shown in data files Data Withheld for Other Reasons

107. Exercise 2b (cont.)

108. Employment Size of Establishments and Firms Sales Size of Establishments and Firms Class of Customer Legal Form of Organization Type of Operation (Wholesale Trade sector only; state and lower geographies; in EWKS) Tax Status (Published for 5 sectors; state and lower geographies; in EWKS) 54 Professional, scientific and technical services 61 Educational services 62 Health care and social assistance 71 Arts, entertainment, and recreation 81 Other services (except public administration Other Data Dimensions

109. Sector-specific data Multi-sector data * AFF: multi-sector data Search AFF Feature: Selecting Files

110. AFF 2007 Select an Economic Data Set

111. AFF 2007 search menu: Advertising

112. AFF 2007 search results: Advertising

113. AFF 2007 Economic Census -> Search

115. Going to 2007 Economic Census Page

116. http://www.census.gov/econ/census07/

117. User Guide  Geography

118. User Guide Geography  Maps

119. * User Guide Maps menu http://www.census.gov/econ/census07/www/geography/maps/iowa.html

120. * Map illustration

121. Local Area Data about Businesses -- more than the census 5-year intervals –Economic Census –Survey of Business Owners –Commodity Flow Survey Annual –County Business Patterns –Statistics of U.S. Business –Nonemployer Statistics Quarterly Quarterly Workforce Indicators

122. Census home to business.census.gov

123. www.census.gov/econ/

125. http://www.census.gov/econ/industry/current/c62211.htm

126. http://www.census.gov/econ/industry/ec07/a62211.htm

127. http://www.census.gov/econ/industry/hist/h62211.htm

128. http://www.census.gov/econ/industry/def/d62211.htm

129. B&I->Geography

130. B&I Geo->compare

131. B&I compare->CBP

132. CBP main

133. CBP select county

134. CBP county->compare

135. CBP compare

136. Supplements traditional disclosure avoidance techniques Multiplier randomly changes establishment-level data by small amount Impact of changes reflected in Noise Flags Used in CBP, Nonemployer Statistics, Island Areas, SBO, and CFS “Noise Infusion”

137. Annual Econ Data in AFF

138. County Business Patterns P1998 - 2002 - reported by 1997 NAICS P2003 - 2007 - reported by 2002 NAICS P2008 - 2012 - reported by 2007 NAICS Establishments, employment and payroll No sales or receipts

139. B&I compare->SUSB

140. * SUSB US->state

141. * SUSB state

142. Business page ->Nonemployer Stats

144. Business page  QWI

145. LED QWI

146. QWI time series

147. Excel chart from QWI data

149. Comparing QWI and CBP QWICBP FrequencyQuarterlyAnnual Time seriesVaries by stateTo 1986 (on CD) To 1994 (on web) GeographyCounties, MSAsCounties, MSAs, ZIP Codes Industry4-digit NAICS6-digit NAICS ScopeAll employers except Feds Private non-farm employers Data itemsEmployment, wages, job flows, age, sex Employment, payroll, estabs SourceQCEW, UI, model- based estimation Payroll tax and Company Organization Survey

150. Business page ->MBP

151. What Next? P See brochure P Do exercises for your own area or industry P Review slide show and text PTell your colleagues www.census.gov/econ/census07/www/conferences/conference_materials.html

152. Questions? Laurie Torene (301)763-6721 laurie.griffin.torene@census.gov Matthew Olsen (301)763-3283 matthew.olsen@census.gov General Information 877-790-1876 econ@census.gov