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Team One Realty Inc. Welcome to the “Unauthorized, Unofficial Century 21 Corporate Listing Presentation Please delete this first slide before using, and text in RED needs to be adjusted…just like the real printed presentation! this presentation is about 98% of the original PDF on the online office site, importing names, listing fotos, and property information Is not included. Save some ink, save some trees, and enjoy! DISCLAIMERS…Century 21 Canada has not “officially” participated in this Powerpoint presentation! We have kept the American statistics, the American spelling,, the American Sellers Service Pledge, and slightly out of date data and statistics for entertainment value! If you have documented stats that can be used, please let me know at david.yetman@century21.cadavid.yetman@century21.ca Some objects may be closer than they appear, Don’t forget to call your mother! Do not operate this presentation while skydiving!
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Insert your company name here Real Estate Services Marketing Proposal
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We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Getting the best price for your home! CENTURY 21® real estate internet marketing strategy Hiring a Local, National and International Team of Experts for each and every transaction CENTURY 21® The Gold Standard I am your “LOCAL Real Estate EXPERT”.
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Team One Realty Inc. CENTURY 21® The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? l Getting the best price for your home l CENTURY 21 real estate internet marketing strategy l Hiring a Local, National and International Team of Experts for each and every transaction I am your “LOCAL Real Estate EXPERT”. Consumers continue to identify the CENTURY 21® brand as “the most recognized name in real estate.” Forty-two percent of adults surveyed singled out CENTURY 21® as the most well known brand, with the nearest competitor trailing by a substantial 14 percentage points. "Which of these agencies, if any, is the most recognized name in real estate? Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 2554) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/2.4% at 90% confidence level. The study was conducted between February 19th October 7th, 2007 by Millward Brown, a leading global market research organization. The Most Recognized Name in Real Estate
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Team One Realty Inc. CENTURY 21® The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? l Getting the best price for your home l CENTURY 21 real estate internet marketing strategy l Hiring a Local, National and International Team of Experts for each and every transaction I am your “LOCAL Real Estate EXPERT”. My Unique Marketing Strategy 2 things will cause your property to SELL 100% of the time. 1. Proper EXPOSURE This is My Job and it’s 50% of the process! 2. Proper LIST PRICE This is Your job, with my professional guidance it is the other 50% of the process! Selling your home is a TEAM effort! Once you have approved my marketing plan WE will review the unique CENTURY21® method for determining fair market value for your home. I will explain how crucial the appraisal process will be during the sale of your property. Together we will determine an accurate LIST PRICE!
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Team One Realty Inc. CENTURY 21® The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? l Getting the best price for your home l CENTURY 21 real estate internet marketing strategy l Hiring a Local, National and International Team of Experts for each and every transaction I am your “LOCAL Real Estate EXPERT”. You need MORE than ordinary services to sell your home today! Ordinary/expected Services of OLD 1. Sign 2. MLS 3. Open Houses 4. Ad in newspaper 5. Sell your home 6. Negotiate on your behalf 7. Explaining agency 8. Property disclosure Selling your home is a team effort! CENTURY 21 Marketing “Knowing today’s buyers” 1. Exceptional Internet marketing and buyer capture strategy 2. Local and National Team marketing strategy 3. Showcase 21/high resolution photos 4. Property home page 5. Property url purchase 6. Google directional mapping 7. Quality online buyer brochures 8. MLS data base marketing 9. Daily Online traffic monitoring 10. Seller Service Pledge in writing!
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Team One Realty Inc. CENTURY 21® The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? l Getting the best price for your home l CENTURY 21 real estate internet marketing strategy l Hiring a Local, National and International Team of Experts for each and every transaction I am your “LOCAL Real Estate EXPERT”. The value and importance of real estate professionals has not changed! 85% of sellers used a broker or agent to sell their home* 76% of sellers placed their home on the Internet with the assistance of a real estate agent* My mission statement: I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship. *2007 NAR Profile of Home Buyers and Sellers The Value *2007 NAR Profile of Home Buyers and Sellers
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Over 8,000 offices and 140,000 sales associates worldwide. CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe. World’s largest referral network (based on the number of offices worldwide) brings you more buyer opportunities for your property. Referral Services
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World’s largest referral network (based on the number of offices worldwide) brings you more buyer opportunities for your property. 84% of all home buyers used the Internet as a tool when searching for a home* 89% of recent home buyers found photos “very useful”* There are over 200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet* 84% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers **Nielsen Net Ratings Home Buyers
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Selling Your Home with the Help of Century21.ca CENTURY21.ca delivers 3X the number of unique visitor per sales representative than any other competitive brand in Canada. Consumer Leads Property Listings Registered Users Top Search Engine partnerships
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Your Listing on Century21.ca Up to 21 listing Photos can be included Detailed Property Descriptions Showcase 21 Full screen, High-def photographs Virtual Open House schedule Map and Directions
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Hiring my company as part of the TEAM! My experience Our agents Our other services…mortgages, legal..etc. Marketing to the Local MLS realtors. Hiring CENTURY 21® Canada …. Internet Strategy (7500 sites) Hiring CENTURY 21® Internationally… we continue to be the most recognized name in real estate* Global Referral Network (CGRN/worldwide) Hiring ME and My Commitment to you! Selling your Home is a TEAM Effort! *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/2.4% at 90% confidence level. The study was conducted between February 19th October 7th, 2007 by Millward Brown, a leading global market research organization.
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Combining Ordinary and NEW Marketing Strategies List your property on our company website, a virtual tour (21 photos), slide show and photos of your home. Purchase your property url address. www.yourstreetaddress.com Have your listing posted on 7500 websites Canada wide. Market with satellite view to capture additional attention of buyers. Send out electronic notices about your home i.e., e-newsletters and e-cards to client data base. Promote your listing to other “Active” agents. Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Advertise and hold agent/broker and buyer open houses.
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Combining Ordinary and NEW Marketing Strategies Place colourful flyers or brochures describing your home next to the "for sale" sign. Introduce other unique marketing techniques appropriate for your property. (Adjust this list as appropriate) Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com. Offer special Mortgage financing options thru office Mortgage Broker. Other special promotions. (beware of local non inducement laws) Feature your property on my personal website. Place property on Craig’s List and Kijiji and other online classified websites for maximum exposure. Make available a 24hour a day voice interactive response system to provide continuous information on your home.
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Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings E-greetings – Online greeting cards directed to potential buyers Local Advertising – Television, newspaper and local magazine MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Century21.ca allows internet users to get information and photos of your home. Monitor daily buyer traffic and keep you informed of progress
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The Search Areas on Century21.ca Century21.ca is a consumer’s home buying and selling information gateway The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21® properties that meet their search criteria! Aerial views allow users to explore the property yard, street and neighborhood
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Facebook YouTube LinkedIn Twitter Kijiji Craig’s List Blogs Vlogs Additional Exposure for Your Property
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So what do you think? Am I the person for the job?
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Most buyers today require some form of financing to purchase. This means an appraiser will be involved. Banks can only finance the Appraised Value or the Offer Value, whichever is the lesser of the two. The appraisal method of determining value for residential real estate is customarily the Comparison Approach. Appraisers use the same database of information as Realtors® to determine property values. The following information drawn from the MLS database will guide you in making an educated decision on the LISTING PRICE of your home. An appraiser determines value based on WHAT BUYERS ARE WILLING TO PAY for properties comparable to yours in today's marketplace. Evaluating Your Home
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Seller Service Pledge – My Personal Commitment 21 points of differentiation Commitment to service Agreement between you and my CENTURY 21® office.
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Thank You
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