2. Presentation Format  The presentation should be clear, concise and compelling  Presentations will be 8 minutes maximum  Use graphics and visuals as needed (simple format)  Charts, graphics, pictures and wording should be simple and easy to read  Each slide should have between 3 and 6 bullets (no paragraphs, uncluttered)

3. History of Bosch  Describe Bosch’s corporate structure  Provide a timeline of Bosch’s history from its beginning until what it has become today  Highlight important events & innovations that helped grow the company  Highlight important events & innovations that connect specifically with Bosch’s involvement in the eBike industry

4. eBike Industry Analysis (European Market)  Describe the eBike market in Europe  How is the European market segmented?  Who are the market leaders?  Suitability of product for this market  Discuss trends or growth opportunities

5. Competitive Analysis (European Market) Direct Competition – Who are they? – Market share of each competitor? – Past and current strategies of Bosch and competitors? – What are each competitor’s strengths and weaknesses? – What potential threats do competitors pose? – What potential opportunities (if any) do competitors make available? Indirect Competition – Who/what are they? – What potential threats does indirect competition pose? – What potential opportunities (if any) does indirect competition make available?

6. Competitive Advantage (European Market)  Does Bosch have a competitive advantage?  If yes, what sets Bosch’s eBike system apart?  Are there any particular company characteristics that enable Bosch to have a competitive advantage?

7. SWOT Analysis Explain the strengths of the company. How does Bosch exploit their strengths? What are some threats that Bosch must be aware of? Explain strategy to mitigate threats. What opportunities can Bosch take advantage of? What are some weaknesses of the company? Describe your plan to deal with them.

8. Analysis of Financial Data Analyze financial data about Bosch and competitors. Items of interest may include: – Profitability – Various financial ratios – Liquidity and cash flow – Growth profile, profit growth profile, method of growth (organic or acquisitive)

9. Conclusion  Thoughts to consider when preparing for the challenge: – If Bosch was looking to expand its eBike business, what factors would make a new market appealing or not appealing? – If Bosch was successful in the European market, would that guarantee success in another market? – What characteristics of Bosch and/or Bosch’s eBike business model would be important for success in a new market, or further success in an existing market?