1. Chapter Fundraising Group Effort, Individual Responsibility Matthew Nelson National Assistant Treasurer

2. Board Fundraising Responsibilities Marketing Chapter Activities Understanding Your Environment Brainstorming Session Overview

3. Who is responsible for chapter fundraising? –CEB? –Treasurer? –Finance Chair? Board Fundraising Responsibilities EVERYBODY

4. Only the Finance Chair should be making commitments on behalf of the chapter Board Fundraising Responsibilities “Is it okay if I put you in contact with our Finance Chair?”

5. What happens when you don’t follow this practice? Board Fundraising Responsibilities

6. Ways to avoid this situation –Disclosure: I worked for/know somebody who works for ___ Helps generate an initial point of contact for Finance Chair –Activity Tracker Helps board see the companies that the Finance Chair is engaging Board Fundraising Responsibilities

7. Every chapter’s dynamics are different –Size Small Medium Large –Level of chapter support from university Fully funded Some funding No support Understanding Your Environment

8. Every chapter’s dynamics are different –Fundraising rules Encouraged to connect with companies Not allowed to fundraise externally Understanding Your Environment

9. Every chapter’s dynamics are different –Fundraising rules Encouraged to connect with companies Not allowed to fundraise externally Understanding Your Environment

10. Marketing Chapter Activities

11. Business model can be a tough sell –Some companies cant pay for food –Hard to justify ROI for companies Marketing Chapter Activities

12. Lack of quality candidates Low attendance

13. How do we make money??? Marketing Chapter Activities Traditional fundraising & Creating value-added partnerships using both existing and new programming/events

14. Traditional Fundraising Examples –Bake sale –Car wash –Sponsored theme part trips –Work at sporting events –Department travel funding –Travel grants –Matching funds campaign –Appeal to family and friends Marketing Chapter Activities

15. Value Added Partnership Example –XYZ Technologies produces sensors and controls for the manufacturing and construction industries –Frequently recruit from your school –Limited involvement with NSBE Chapter –Considering inviting them to a General Body Meeting Marketing Chapter Activities

16. Value Added Partnership Example –Create a proposal for a report-writing competition Based on a new XYZ product offering Discusses potential applications in an untapped market Presents growth opportunities and a plan to penetrate the market Reports are presented at a GBM where XYZ gives a presentation Winner receives $500 and a priority interview Chapter receives $500 Marketing Chapter Activities

17. Value Added Partnership Example –XYZ Company Benefits Free market analysis Opportunity to informally interview participants Branding of the competition to public and shareholders Marketing Chapter Activities

18. Value Added Partnership Example –Chapter Benefits One less person to subsidize FRC and Convention travel Potential long-term relationship with customer Paid for the chicken wings! Marketing Chapter Activities

19. Three Keys for Value Added Partnerships –Look for ways to restructure current activities Think in terms of programmatic elements –Ask yourself “What value is the company getting for supporting this program/event?” –Think about creating relationships that last far after you leave the chapter Marketing Chapter Activities

20. Take 15 minutes to generate one restructured program/event idea with chapter board –5 minutes for deciding on idea –10 minutes for planning of idea Finance Zone – Value Proposition of idea Comm Zone – Marketing/branding of idea Membership Zone – How to ensure high attendance Admin Zone – How to fit idea into yearly schedule Programs Zone – Measuring success of idea Brainstorming Session

21. Questions? Matthew Nelson National Assistant Treasurer Special Projects nebatsp@nsbe.org