7. GLOBAL SENTIMENT ANALYSIS Gain a true understanding of your customers and your business on a global scale across the social web. SHARE OF VOICE Track your brand, products, and influence in 19 languages across Twitter, Facebook, YouTube, news channels, blogs, and forums. COMPETITIVE INTELLIGENCE See how you measure up against the competition. Identify differentiators, strengths, and weaknesses. CAMPAIGN MANAGEMENT Measure social impact on marketing, sales, and service campaigns. Gain insight on what’s working and what isn’t.

8. TOP INFLUENCERS Identify and connect with the most influential voices in your community. EARLY WARNING SYSTEM Gain early insight on problematic issues and stay on top of hot topics in your industry. POST ALERT Get notified on custom key words, competitive conversations, and industry questions. TREND ALERT Get notified when posts and publications differ from statistical expectations.

11. PERFORMANCE SCALABILITYROBUSTNESS Data analysis must be fully interactive Data acquisition moving towards real-time Automatic provisioning Expensive processing of high data volume Semi-automatic scaling Limited impact of infrastructure failure

12. RAW DATA PROCESSINGANALYSIS Pipelines Cloud ServiceInfrastructure-as-a-Service (IaaS)SQL Azure Twitter Facebook Boards Blogs News YouTube RSS … Content extraction / sentiment / storage ORG 1 ORG 2 ORG 3 ORG 4 ORG N APPLICATION, ANALYSIS DATA BROWSER WEB SERVICE Traffic managerPlatform-as-a-Service (PaaS)

14. RAW DATA PROCESSINGANALYSIS Twitter Facebook Boards WordPress News YouTube Tumblr … Content extraction / sentiment / storage ORG 1 ORG 2 ORG 3 ORG 4 ORG N

15. SENTIMENT ENGINE Having an amazing experience with my new Windows Phone! It’s my first day with it, so now I can finally give this junk iPhone away. Identify Sentences Having an amazing experience with my new Windows Phone! It’s my first day with it, so now I can finally give this junk iPhone away. Havingan amazing experiencewith my new Windows PhoneIt VP (Verb phrase)NP (Noun phrase)PP (Preposition phrase)NP (Noun phrase)... Group into Phrases PositiveNeutralNegative Havingan amazing experiencewith my new Windows Phone It ismy first daywith itso nowthis junk iPhoneawayIcan finally give Detect Sentiment Identify Words newWindowsPhone!Havinganamazingexperiencewithmy Itismyfirstdaywithit,sonowIcanfinallygivethisjunkiPhoneaway. Tag Parts of Speech Havinganamazingexperiencewith... VBG (Verb, gerund)DT (Determiner)JJ (Adjective)NN (Noun)IN (Preposition)...

16. ContextWindows PhoneiPhone  PositiveNegative Havingan amazing experiencewith my new Windows Phone It ismy first dayso nowthis junk iPhoneawayIcan finally givewith it

20. App  Social insights and engagement  Best value for price  Self service Platform  Application Programming Interface (API) and embeddable controls  Robust and performing cloud service

22. GENERAL SOCIAL LISTENING AVAILABILITY MSL: mockup, not necessarily what will ship!