1. Business Plan Team & Name

2. 2 Agenda 1.Brief Introduction 2.Problem and Solution 3.Business Analysis 3.1 Market and Customers 3.2 Competitive landscape 3.3 Team 4. Timeline 5. Summary

3. 3 1. Introduction Briefly introduce yourself and your team Brief overview your product/solution What products or services are offered What problem is being solved, and Why these products or services

4. 4 2.1 The Problem/Opportunity Define the problem or need in the market Describe why now is the right time for your solution – Provide a “scenario”

5. 5 2.2 The Solution Clearly and succinctly describe your product or service that will address the problem – Illustrate your solution with graphics Provide brief list of features, benefits and advantages Describe “barriers to entry” created by your product (e.g., patents)

6. 6 2.3 Sample Feature-Benefits Table FeaturesBenefits Example Only

7. 7 3. Business Analysis Describe market size, growth and trends Market challenge What’s your potential market segments?

8. 8 3.1 Customers Describe your potential customers – Customer profile or lists Value proposition to customer

9. 9 3.2 Competition and Advantage Competition Describe the direct and indirect competition for your team. Describe specific strengths, weaknesses, and opportunities related to competition. (SWOT) Describe how your product, technology or service differentiates itself from the competition?

10. 10 3.2 Competitive Comparison (1) ProductAdvantagesDisadvantages Product A ~$/unit Product B ~$/unit Product C ~$/unit My Product ~$/unit Example Only

11. 11 3.2 Competitive Matrix Product Feature AFeature BFeature CFeature DFeature E MY PRODUCT ●●●●● Product 1 ●● Product 2 ●●● Product 3 ●●● Product 4 ●●● Product 5 ●●● Product 6 ●● 3.2 Competitive Comparison (2) Example Only

12. 12 3.2 Competitive Positioning Example Only

13. 13 3.3 Team Introduce your team – Name, experience – Proven track record, domain experience

14. 14 4. Timeline Use a Gantt Chart for key milestones.

15. 15 Summary Why do you want to start your business? How ZyXEL foundation can help and cooperate with your team.