1. Data and the future of city mobility Lauren Sager Weinstein – Head of Analytics, Customer Experience Transport for London April 2016

2. Travel in London Our purpose ‘Keep London working and growing and make life better’ Journeys in 2013/14

3. A brief history A growing city 3

4. Social media Asset Data Traffic information Bus location data Oyster and contactless cards Big Data TfL’s Big Data

5. Tap In Tap Out Ticketing Data to understand journeys

6. LU Journeys Most popular Oyster Journeys 9 Oct 2015 Brixton LU – Oxford Circus Liverpool Street LU – Oxford Circus Victoria LU – Oxford Circus Oyster’s Busiest Stations 9 Oct 2015 Kings Cross Oxford Circus Victoria LU Waterloo Liverpool Street LU London Bridge LU Stratford Canary Wharf

7. Tap In No Tap Out

8. An elegant solution Algorithm designed by TfL & MIT

9. Capacity Planning Business Intelligence Interchange Analysis Travelcard apportionment ODX in use

10. What Next?....

11. Platform and Train Crowding Data

12. Rail EUSTON Platform and Train Crowding Data

13. Rail EUSTON Platform and Train Crowding Data Northern Victoria Euston

14. More personalised services REGISTER YOUR DEVICE CHOOSE TO SHARE LOCATION

15. Timely customer notifications There are currently delays on the Victoria line. To complete your normal journey between Kings Cross and Waterloo please take the Northern Line (Bank Branch) and change at London Bridge Dear Ms Johnston, We apologise for the delays you incurred on your typical journey this morning with reduced access to Kings Cross. We have refunded you £2.70. A2 roadworks have been completed early – all lanes will be reopened from 10am

16. Integrating data for an integrated network Customer Journey

17. One Integrated Network

18. TfL’s Technology & Data Strategy

19. To meet these ambitious goals we have a new pan-TfL strategy We will focus on: Simplified business processes Our commercial outlook Highly capable and accountable people Innovative and productive partnerships Achieving our vision

20. We have a strong partnership with developers on open data https://tfl.gov.uk/info-for/open-data-users/ Along with a number of hackathons We’re keen to explore how we can work with the tech & data community to Encourage us to think differently Act with more agility to deliver faster Collaborate on solving problems Partnerships

21. LaurenSagerWeinstein@tfl.gov.uk Shimisa.Santhirasenan@tube.tfl.gov.uk To find out more: Lauren Sager Weinstein, Head of Analytics Shimisa Santhirasenan, Stakeholder Engagement