1. "Families with children“ make huge success 1.Won the Golden Phoenix Award 2.“One of the five prize ” Good Work Award

2. Strength It close to our life, so both young and old people like it. Song Dandan participate in the performance.

3. It’s pay more attention to the education reforming systems. Fashion design is a “selling piont” Every section is independent, so it’s easy to revise the constitution.

4. Weakness Acting skill need to improve. Every section is independent,and consistency is not strong. Internal problems resulting decline in the quality sequel. Cultural differences are also the problems. The drama is too long,it is diffcult to to give audience a fresh feeling.

5. Opportunity Children’s programs still very poor. TV industry is in the recovery time,it’s the good time to develop the scenes of comedy. Open international markets in north America.

6. Threat At present, more and more drama have been put out. Foreign dramas especially Korean dramas have an impact on domestic dramas. Audience always like new drama.

7. (chapters) (Year)

8. Analysis this with “4P” Product Price Place Promotion

9. Product Listen to more audience’s advise, in order to enrich its content of the story. Seek the right market position.

10. Price Cut the issue price, make friends with local TV stations. Make a suitable price, a number of family issues. Such as DVD discs.

11. Place Capture the prime-time,multi- link television contract. covering the broadcast. Development of overseas markets.

12. Promotion Use the new media, and attract more people to watch it. Pay more attention to the “star effect”. Hold more meetings to answer questions with the audience.

13. Our group Liu Ling Xing Youyi Guo Jin Yang Chi Lu Xuman Thank you. 2007.11.25