1. Contact: Sherwin Ace Ross 213/ 884-8448 ace@aceross.com

2. Founded in 1973, the world’s first flavor lip balm- BEST FLAVOR FOREVER Made in USA for over 40 years 95% Brand Recognition Rate by moms 92% user would recommend Lip Smackers 94% of consumers say they were “Very Satisfied” with the Brand Allure Magazine called it “50 Beauty Products Before You Die”

3. TARGET DEMOGRAPHIC Girls between age 6 to 12 Millennial Moms Non-Hispanic White: 76% Hispanic: 13% African American: 8% Household Income: $67,000 Millennial collectors who grew up with Lip Smacker TOP LIP SMACKER BRAND EQUITIES

4. Brand History 1973 THE WORLD’S FIRST FLAVORED LIP BALM Lip Smacker debuts as the world’s first flavored lip balm, introduced by Jess A. Bell Sr. in Strawberry, Lemon and Green Apple. 1975 AMERICA’S FAMOUS FLAVOR Lip Smacker embarks on its first flavor partnership with the iconic Dr. Pepper. 1986 TAKE ME TO THE TROPICS The first tropical flavors are introduced. Meet Passion Fruit and Pina Colada. 1987 AUSSIE, AUSSIE, AUSSIE Lip Smacker embarks on international distribution and opens an Asia-Pacific office in Australia. 1989 A EUROPEAN UNION Lip Smacker expands distribution into the EU, with offices in Austria and the UK. The EU headquarters is currently in Norway. 1995 A COLORFUL WORLD Full color logos are added to the side of all Lip Smacker and Smackers products. 1996 HELLO, SUNSHINE! Sun Smackers launch! Sports Cooler, Calypso Punch and Mountain Berry are three of the first line of SPF Lip Smackers, each with a key ring friendly cap to attach to a sports bag.

5. Brand History 1998 OUT OF THIS WORLD The Cosmic Lip Smacker line launches, with planetary inspired flavors and space facts included with each balm. 2000 GORGEOUS GEMS The Jewel Lip Smacker line launches with 12 precious stone inspired flavors like Sapphire Berry, Strawberry Garnet Glaze and Butterscotch Topaz. 2003 SMOOTH, GLOSSY SHINE Liquid Lip Smacker launches into the LS product family. 2004 BFFS IN FLAVOR Lip Smacker partners with colorfun candy brands Starburst and Skittles 2006 A COKE AND A SMILE Due to Lip Smacker and Coca- Cola’s successful partnership, Bonne Bell is named The Coca- Cola Company’s Licensee of the Year 2009 THE NEW LOOK Lip Smacker introduces a modern logo that calls upon its heritage. 2010 START SMILING, PRINCESSES Lip Smacker partners with Disney for a much-loved line of character inspired lip glosses. 2013 HAPPY BIRTHDAY, LIP SMACKER! Lip Smacker celebrates its 40th birthday with new flavors and a new ecommerce website, join the celebration!

6. 2015 TODAY Lip Smacker finds a new home at Markwins and moves from Ohio to California. Brand History

7. Over 400+ flavors available… Top Selling Flavors

8. PRODUCT Q&A What benefits do Lip Smackers have? In addition to their delicious taste and great smell, Lip Smackers have an effective conditioning formula. The multiple moisturizers and special emollients keep your lips soft, shiny and moist, as they help prevent and guard against dry, chapped and cracked lips. What are Lip Smackers made of? Beeswax - A natural purified wax obtained from the honeycomb of the bee, Apis Mellifera. This ingredient gives the LiP SMACKER balm some of its rigidity and tack by providing a gel like structure. Flavor/Fragrance – Our flavors are specially designed for our products. They are comprised of both natural and artificial ingredients, all of which are GRAS (Generally Recognized As Safe) for use in cosmetic and food products. These ingredients give Lip Smackers the best flavors forever. Polybutene - Provides lip balm with ‘tack’ and increases the wear time on the lips. Does Lip Smacker test on animals? WE DO NOT TEST ON ANIMALS nor do any of the materials we buy have tests performed on animals. LiP SMACKER does not use animal testing, either in-house or through outside contractors, for any safety or efficacy evaluations of our products. Where are Lip Smackers made? All Lip Smacker balms and glosses are proudly made in the USA. Lip Smacker uses a variety of contract “taste makers” to assist in formulation. We continue to engage the same exceptional contract taste makers that have been used for over 40 years to ensure flavor and feel consistency.

9. Over 20,000 Points of Distribution… FoodDRUGMassSpecialty

10. MARKETING INITIATIVES

11. 07/29/2015, National Lipstick Day Lip Smacker is featured on Today Show beauty segment for 45 seconds, with a trivia questions on Lip Smacker and additional info on the flavors and recent acquisition! Today Show Statistics: #1 morning show Viewership: 4.7 million daily viewers 30 million monthly unique visitors on Today.com 200K users on TODAY app The segment was featured on TV, TODAY.com and TODAY show app, capturing all audience through different channels! 7 million+ impressions on Lip Smacker More than $100K in media spending! Video Link: http://www.today.com/style/7-best-drugstore-brands-try- national-lipstick-day-t35111

12. NYC EDITOR EVENT More than 40 beauty editors attended the Lip Smacker PR event in New York City on August 27 th. All the beauty editors are super excited about Lip Smacker’s big comeback and we have generated a great buzz in the beauty editor’s community! Attendees included editors from:

13. OK! Magazine Fashion Week Event September 15 th, 2015 HAUS New York City Lip Smacker Lounge

14. PRINT AD

15. SOCIAL EDITORIAL REVIEW

16. TRADE SHOW

17. GRAPHIC & STYLE GUIDE

20. Visit lipsmacker.com for more information