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Founded in 2009 and a 501(c)3, CanDo is a grassroots, community service organization that seeks to: Expand the pool of local community activists and volunteers.

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Presentation on theme: "Founded in 2009 and a 501(c)3, CanDo is a grassroots, community service organization that seeks to: Expand the pool of local community activists and volunteers."— Presentation transcript:

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2 Founded in 2009 and a 501(c)3, CanDo is a grassroots, community service organization that seeks to: Expand the pool of local community activists and volunteers Originate projects of benefit to the community when we identify an unmet need

3 Single-use Plastic Bag Ordinances CanDo CanGrow Waterways Keepers 10-10-10 for the Napa Food Bank Soles4Souls Drug Take-back with Clinic Ole Candidate Forums Napa Valley Give!Guide New in 2016: The Napa Food Project

4 “Ours is not the task of fixing the entire world at once, but of stretching out to mend the part of the world that is within our reach.” Dr. Clarissa Pinkola-Estes

5 Inspiring a Community of Givers

6 CanDo’s Give!Guide introduces a novel approach to year-end giving by emphasizing donations beginning at $10. In a single transaction (via website or check), donors may give to one or several organizations in varying amounts.

7 1. Raise funds; 2. Raise awareness about exceptional work of Napa County nonprofits; 3. Foster a spirit of collaboration amongst those nonprofits; 4. Inspire a culture of giving - especially among new and young donors as well as those who may not traditionally see themselves as philanthropists.

8 1. Compressed time frame: November 1–December 31 (midnight) 2. Broad distribution of attractive, easy-to-use catalog. 3. Donors go to user-friendly website to learn more and make donations. Real time ticker.

9 Year 1: 40 NPOs Raised: $106,000 Year 2: 40 NPOs Raised: $235,000 Year 3: 39 NPOs Raised: $240,000

10 Give!Guide distributed to 43k+ Napa County homes and businesses as a pullout in the November Marketplace Magazine. Additional copies are made available Up Valley and at public locations to 50k. Website goes up concurrently to accept donations.

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17 Worked with local social media professionals to create robust Facebook presence and expand use of Twitter. Offered optional social media workshop to help nonprofits initiate or enhance their social media reach. Website features live social media “lounge.”

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20 Recognizes exceptional work of a young employee in the Napa County nonprofit sector. Each Napa Co. NPO may submit one nomination. At the Give!Guide Kick-off Celebration in November, winner receives $1,000.

21 Donors review Give!Guide catalog; learn more at G!G website; give to one or more NPOs with a check or a single click using a credit card. Donations close Dec. 31. Checks issued to NPOs in mid-January. Everyone celebrates!

22 Applicants must be a 501(c)3 in good standing serving Napa County. Applicants must have been in operation successfully for at least two years at time of application. If a NPO serves Napa and another county, a significant portion of the beneficiaries or the work of the nonprofit must be located in Napa County.

23 At this time, the Give!Guide does not accept applications from nonprofits that support programs for individual schools, scholarships intended for a single individual, or memorial funds. Please feel free to contact us if you have questions about eligibility. Applicants should have a way of measuring and reporting on their work with a clear track record of results where possible.

24 Preference will be given to nonprofits that meet the preceding criteria and represent a diverse cross-section of the Valley’s NPOs. Preference also given to NPOs that demonstrate a strong commitment to a creative marketing program in support of Give!Guide goals.

25 Month long application window, May 5-June 3. Three page, on-line form. All previous participants must re-apply. Screening by committee of CanDo and other community members. Approximately 40 NPOs will be selected. Our intention is that about 20% of these selectees will not have appeared in the previous year’s Give!Guide. NV CanDo will be listed, but will not take the place of another nonprofit.

26 Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Youth and Seniors Small, medium and large NPOs based on annual budget: $0-149k $150-749k $750k+

27 Organizational information Contact info, budget, board Outreach (incl. social media) Weighted items

28 How will you appeal to new and first time donors? Outline your strategies to promote and encourage donations to your organization through the Give!Guide.

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30 MayJuneJulyAugustSeptJan May 5 Application window opens June 3 Application deadline June 27 Selectees notified July 7 Mandatory meeting for selected NPOs; Participation fee due OctNovDecember Dec. 31 G!G campaign closes at midnight Oct.–Dec. Promo Campaigns Oct 29 G!G Catalog distributed Jan 12 Checks issued at debriefing meeting Aug. 4-10 NPO’s final text approval Nov. ? Kickoff celebration Nov 1 Full website and Facebook launch IRS letters due by Jan 31 Oct. 6 Mandatory Marketing Meeting

31 $300-$500 nonrefundable fee (Sliding scale based on annual budget) Attendance at two mandatory meetings. Design and implement marketing campaign to inform and engage potential supporters, especially new supporters. Incentives (One from each selectee for the Give!Guide’s “incentives’ pool.”)

32 Business partners Matching funds Incentives specific to NPOs Strategic use of Social Media CanDo Spirit Award - nonprofit employee recognition

33 CanDo’s Give!Guide nonprofits report: 50+% new donors and new funds; Increased visibility; Credibility: “As if being in the G!G is a Good Housekeeping Seal of Approval.”

34 Partnerships with other NPOs, advertising, social media and other positive attention Organizations likely to attain a higher profile in the community

35 A Small Group of Committed Citizens "Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.“ Margaret Mead Volunteers of Napa Valley CanDo You!

36  Email: CanDoGiveGuide@gmail.com  Websites: NVGiveGuide.org (Application/PP) NVCanDo.org (Sign-up for our weekly blast)  Facebook: www.facebook.com/NapaValleyGiveGuide www.facebook.com/NapaValleyCanDo  Phone: 707.252.7743 (Hilary)

37 Napa Valley Give!Guide: Inspiring a Community of Givers


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