1. Info-Tech Research Group1 Info-Tech Research Group, Inc. Is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns. © 1997-2014 Info-Tech Research Group Inc. V3.1 Enter Into Mobile Development Without Confusion and Frustration Use your traditional development strengths and pivot into mobile with ROI in mind. Info-Tech's products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns.© 1997 - 2014 Info-Tech Research Group

2. Info-Tech Research Group2 Mobile applications are changing traditional assumptions about app development, increasing the need for management awareness and augmenting existing app lifecycles. Prepare for change to reduce chaos and plan for disruptions on your development process now and into the future. Introduction Application development managers who are initiating mobile development and need a roadmap. Application development managers who will be entering into mobile development in the near future. Prepare to engage the current mobile development ecosystem. Refine your current development practices to prepare for mobile. Adjust today’s testing processes to accommodate future mobile use cases. Accelerate existing deployment practices for a much shorter mobile lifecycle. This Research Is Designed For:This Research Will Help You : This Research Is Useful If You: Don’t know where to start on a mobile program. Have tried mobile development with little success. Have to quickly initiate a mobile program.

3. Info-Tech Research Group3 Executive Summary Businesses today want to engage with mobile as a way to leverage new opportunities within and without the organization. In the current high growth mobile trajectory, it is easy to get lost in the midst of competing technologies and devices. A sound plan for leveraging mobile in your current development process is essential; since mobile development is very fast paced, any pain points in your traditional development will be amplified after you inject mobile into the mix. Introducing mobile development should be a pivot strategy from your existing development practices; we are looking at a new form factor with certain constraints but core development principles still hold. Therefore do not entertain ideas that fragment your current development processes or tools – this will make future integration of these constructs more difficult. Mobile development activities should map to business priorities as they relate to ROI, risk, and complexity. Using our toolkit, you will be able to determine your gaps, costs, and conduct “what if” scenarios before engaging in discourse with business and IT stakeholders.

4. Info-Tech Research Group4 What’s in this Section:Sections: Make the Case for a Mobile Program Assess Your Dev Process for Readiness Prepare to Execute Your Mobile Program Communicate with Stakeholders Understanding the current mobile ecosystem. Scenarios faced by organizations when attempting mobile development. Using this toolkit to help you initiate a mobile development program.

5. Info-Tech Research Group5 Understand the current mobile ecosystem Mobile development is a critical factor to consider in today’s development domain. If you are not there today, you will be soon. We are in a growth phase of mobile which makes sound planning much more important to avoid expensive rework down the road. Entering into mobile development should be done by pivoting off your existing strength in development. Much of the innovation and speed in mobile is being driven by open source communities, thereby rapidly commoditizing novel features within a few months. Chasing after the latest features on a particular platform is not a sound idea because you will limit your reach both in terms of cross device support and size of your end-user base. There are a few key activities you must consider as you move into mobile development. These will ensure a smooth pivot experience. Expect some changes to initiate some level of creative destruction in order to help you get more in line with the velocity of mobile development. Any changes and impact analysis done for mobile should be driven by business interests like ROI. Average smartphone usage grew 81% in 2012. – Cisco (2013) One-half of all local searches are performed on mobile devices. – Microsoft (2011) Seventy-four percent of tablet owners use their tablet daily, 60% use it several times a day. – Online Publishers Association (2012)

6. Info-Tech Research Group6 Scope of this toolkit Initiating mobile development will involve multiple domains such as project and portfolio management, Enterprise Architecture, requirements, and HR. The scope of this toolkit is specifically around mobile application development. This includes analysis of the people, process, and technologies that can be used but is not intended to be an exhaustive treatment of these issues. We have identified certain key areas you need to focus on for engaging in mobile development. Information required to complete this toolkit will need to be obtained from domain experts within development, namely, lead developer, lead tester, and IT. Any recommendations made as a result of using this toolkit need to be assessed further in light of existing business priorities and project portfolio so that any recalibration can be done based on business needs at the time. It is not intended that information in the Mobile Program Tool be accurate to the dollar. However, some level of accuracy is required such that the analysis offers value and an appropriate roadmap for stakeholder discussions and planning.

7. Info-Tech Research Group7 Next Steps: Continue with this guide Next Steps: Continue with this guide Next Steps: Conduct an impact analysis from introducing mobile dev with Info Tech’s App Dev WCO. App Dev WCO Next Steps: Conduct an impact analysis from introducing mobile dev with Info Tech’s App Dev WCO. App Dev WCO Three scenarios that organizations within mobile development are likely to be in You can use this toolkit if you are in any scenario; however, it will be most beneficial if you are free to think ahead proactively. Scenario 1: You are holding on mobile development in the short term Root Cause Not a business priority today Lack of budget and resources You are ramping up for future Scenario 2: You tried mobile development and it failed Results: Artifacts are bottlenecked at various points of the SDLC Time and money is wasted on unnecessary activities Existing people, process, and technology gaps expand due to mobile Scenario 3: You are ready to engage in mobile development and need to know next steps Results: Planning before engagement can help find new opportunities for optimization (holes in the traditional app dev can manifest when planning for mobile dev) Planning helps control technical debt by addressing potential risks upfront Planning helps communication with business to ensure tight alignment and future roadmap Next Steps: Continue with this guide Inform stakeholders of potential costs when mobile is ready for engagement Understand priorities of key mobile activities Next Steps: Continue with this guide Inform stakeholders of potential costs when mobile is ready for engagement Understand priorities of key mobile activities

8. Info-Tech Research Group8 Each tab in this tool will help you build and execute each project of your mobile program and will be used throughout this toolkit. Use Info-Tech’s Mobile Program Tool to document and track your mobile program details Info-Tech’s Mobile Program Tool.Mobile Program Tool Ensure your program is accurate by including multiple business and IT stakeholders from various departments in the details gathering, discussions, and check points. The Mobile Program Tool: As you work through the steps for developing your mobile program, you will be directed to turn to the Mobile Program Tool and document your decisions. The Mobile Program Tool will help you: Determine the critical activities necessary for filling mobile dev gaps and calculating the cost to fill them. Prioritize the execution of your mobile program based on risk, complexity, and ROI according to your organization’s profile. Build a summary to send to stakeholders.

9. Info-Tech Research Group9 Underlying this research is alignment of mobile driven activities with the right stakeholder objectives Use this toolkit to identify key areas of mobile development that can be closely aligned with stakeholder priorities and ROI. Don’t let the mobile dev capabilities overshadow objectives. Pitch mobile dev enhancements as business capability enablers. Consider the value of mobile dev in the context of all business and IT stakeholders. Please see Requirements Gathering for details on how to obtain business requirements.Requirements Gathering

10. Info-Tech Research Group10 Use this guide to create a mobile program roadmap A successful mobile development plan requires ROI mappings, consistent communication, and careful execution to align with business expectations. This toolkit will help you build and communicate your mobile program. 1 1 3 3 2 2 Identify any pain points in your existing app dev process Pinpoint where gaps need to be filled for mobile dev Determine the cost and negotiate budget conflictions with the business Prioritize your projects according to risk, complexity, and cost Inform IT departments of the impending changes Provide the stakeholders with a mobile program retrospective and final cost assessment Actively monitor mobile app dev projects Run through this toolkit multiple times to determine best and worst case opportunity costs. Involve both IT and business stakeholders throughout this toolkit. Assess the trend of costs and performance over multiple iterations of this toolkit. How To Use This Toolkit: Prepare to Execute For Mobile Communicate with Stakeholders Assess Your Dev Process for Readiness

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